Analysis of Marketing Communication Strategies for Island Beach Resort

This report provides a comprehensive analysis of the marketing communication plan for Island Beach Resort. It begins by outlining the communication objectives, which include increasing customer satisfaction and expanding market share. The report highlights the importance of digital marketing, particularly social media and content marketing, to reach potential customers effectively and cost-efficiently. It emphasizes the need for understanding customer decision-making processes and implementing strategies to meet customer demands. The report also discusses the implementation of the marketing communication plan, including the use of content marketing to educate customers about the resort's services and social media marketing to promote events and engage with a broader audience. Furthermore, the report suggests the importance of collecting and acting upon customer feedback to improve service quality and enhance the overall customer experience. Overall, the report offers a strategic framework for Island Beach Resort to improve its marketing efforts and achieve its business objectives.

MARKETING
COMMUNICATION
ISLAND BEACH RESORT

COMMUNICATION OBJECTIVE
• The objective of communication provides help in and
providing customers information about the service or product
offered by the organisation. a good communication plan has
to be developed in order to increase attention and attraction
of customers towards their resort. This helps in increasing the
market share and profit of the company.

OBJECTIVES OF ISLAND BEACH RESORT
• To provide good customer satisfaction to all the clients of
resort and enhance word of mouth advertisement of resort
• To develop good relationship with customers and increasing
the customer loyalty
• to develop good website of resort which provides information
and data about different facilities and attractive services
provided by the resort

JUSTIFICATION
• Communication plan of resort which is situated in Island has
to be developed in order to increase the profit of resort.
Marketing through digital media is an effective tool that is
used by organisations to enhance awareness regarding the
business. New Island beach has to be effectively promoted so
that more number of customers will visit this resort and able
to increase the profit earned by the resort.

CONT….
• Island beach resort marketing is not effective as there is no
use of digital marketing which is one of the most popular
technique that is used for reaching the potential customers.
The organisation must use digital media for attracting more
number of customers by providing them information about
the facility and service provided by this resort. Moreover, the
cost required for investing in marketing communication
through digital media costs less than the traditional
marketing.

CONT…
• Digital media provides organisation to communicate the product
and services with potential customers more effectively. By using
this, it is easy to reach international as well as local customers in
less time.
• There is option for customers to provide online feedback
regarding the resort which is helpful for increasing the
knowledge about the way in which resort is not able to meet the
requirements of customers.

IDENTIFICATION OF MARKETING
COMMUNICATION CHANNEL:
This is known as first important need in order to develop and
effective marketing communication plan. This plan will consist
information regarding the facilities provided by Island beach
resort. In the given case, this resort is conducting to weddings
which have event managers and different people are coming
to attend these.

CONT…
• Content marketing is useful for increasing the knowledge to
customers regarding the this is helpful for managing the
products and services in proper manner.
• Social media marketing - this is known as marketing of island
beach resort event it by putting up pictures and information
on different social media websites like Facebook, Twitter,
Snapchat, Instagram, etc. This is helpful to reach a lot of
customers within few seconds.

DECISION MAKING PROCESS
Understanding decision making process of customers:
• It is very important to have an effective communication plan
which is understood by the decision making of customer. In
case of growth and success of island beach resort, it is very
important to meet the requirements and demands of
customers. This can only be achieved by taking feedback
from customers and working upon it quickly.

CONT…
Implementation of marketing communication plan:
• This concept of preparing the organisation for implementing the
communication plan to customers effectively by involving different
procedure and policies required. Organisation requires to have
good customer satisfaction and meet the demands of customers.

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