This report provides a comprehensive analysis of tourist resort management, focusing on the Queens Hotel, a seaside resort in Eastbourne, England. It begins by defining various resort types, including ski, spa, beach, and golf resorts, and identifies their respective features, potential issues, and challenges. The report then delves into the operational requirements of specialist areas within resorts, such as staff training and maintaining organizational goodwill, evaluating management strategies to mitigate associated issues. It examines different types of resort packages, sales objectives, and their overall business implications, providing justifications for various packages and tactics to maximize profitability. Furthermore, the report explores the needs of a chosen target market, develops a business plan based on market research, and analyzes customer demand. Finally, it investigates sustainable approaches and initiatives, evaluating their impact on brand value, image, and business performance, ultimately determining sustainable approaches for overall business success. The report emphasizes the importance of employee training, innovation, and technology in enhancing resort management and achieving competitive advantage. The report also provides recommendations for improvement and highlights the significance of risk management and customer service in the industry.
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