Effective Resort Management Strategies for Enhanced Tourism Growth

Desklib provides past papers and solved assignments for students. This report analyzes resort management in the travel and tourism sector.

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Running head: TRAVEL AND TOURISM RESORT MANAGEMENT
TRAVEL AND TOURISM RESORT MANAGEMENT
Name of the University
Name of the Student
Author Note

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Table of Contents
Introduction................................................................................................................................3
Travel and Tourism Sector and the aspect of Resort Management...........................................3
Effective resort managment and tourism sector.........................................................................5
Impact of hotel managment in the torism sector........................................................................7
Conclusion................................................................................................................................10
References................................................................................................................................12

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Introduction
The aspect of Resort Management is a matter of crucial consideration in the modern
era of travel and tourism. With the advent of new technologies and availability of
multidimensional facilities to the consumer base, their demand and better and unique quality
of commodities and services have increased than before. In the quickly growing business
framework, this sector worldwide is a hotcake. In addition to the international economy, the
notion of managing the resorts and simultaneously serving the consumers as a
complementary and compulsory services facility is able to attract more amount of customer
due to their expected notion of getting better privilege at a cheaper cost. The aspect of
hospitality is being identified as the major segment of interest, which is in a position to
deliver in a better way to the consumer to the services of the resorts. This comprises
entertaining the guests and correctly offering reception to the strangers. Accommodating
people with quality meals as well as beverages is becoming a challenge in today’s world.
Specifically serving international customers is a matter of challenge as it defines the brand
image of the organization and along with that, it is a prime determinant of successful business
performance of this sector (Chen, Okumus. and Chen 2013).
Travel and Tourism Sector and the aspect of Resort Management
The fundamental matter that is necessary within the hospital market in the context of
the modern business environment relates to the process of making certain, the facilities
provided to the customers possess the ability to meet the leisure of theirs as well as maximize
the profitability for the organization,. In order to emphasize upon this issue it can be
incorporated that the underpinned motive of conducting business is not simply connected
with offering swimming pools, conference halls, seminar and centres for marriage or
anniversary celebration events but additionally to make certain that there is adequate

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availability of adequate ambience which the customers are ready to obtain. In this business,
specifically there is presence of two kinds of players, which are the main provider, and the
other is regarded as the secondary provider. Notably, on this regard the primary provider
concentrates upon providing beverages and food as well as better quality accommodation to
the customers and then again. Numerous companies within the market are focusing upon
offering facilities offer facilities as of in the fields of retail, aviation, tourism, travel, etc. The
travel and tourism industry thus founds a significant gap in the process of serving the
consumers in a better way due to their difficulty in properly creating space for hospitality and
effective management of the resorts. The aspect of resort management for serving the
consumers with better quality of travel as well as tourism facilities helps to boost the
connection between organizations inside the market and also increase the entire functionality
of both these sector. Different services and products are contained in this particular
hospitality industry, which is in a position to fulfil the clients by optimising the need of theirs
and making with certainty. Along with that, it is important to assess that the services that are
furnished to the public are able to fulfil their demand for those services. Services in the
segment of resort management are important or should be provided based upon the demand
of the consumers as well as in order to raise the demand and the willingness of the consumers
towards consuming the products and services of the organizations in the resort sector. It is
important that the services rendered to the customers should be allied with the lifestyle and
the way the consumer wants to get the services. The quality of hospitality is highly important
on this regard as the more the sector will be able to satisfy the demand of the consumer and
will be able to anticipate their need the more the consumers will be get interest in consuming
the services of the organization in the resort management sector. (Campos Soria et al. 2011).

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Effective resort management and tourism sector
The purpose of resort management is an amalgamation of both the initiatives
undertaken by the hospitality sector as well as the travel and the tourism sector together.
Resorts should not be considered only as the platforms that provides accommodation but as a
place that is sufficiently responsible for ensuring that the consumers of the services can come
out of their hesitation and feel free as their home in the resorts. They should be assisted with
all the requisite amenities that they will need and that are abided by the social norms of
human communication. The quality of services is not dependent upon the foods and
beverages that are provided to the consumers as supplementary rather are the quality of
services is also dependent upon the exchange that takes place between the service providers
and the consumers of the services. The way of behavioural; exchange as well as the way of
communication and responding back to the consumer queries and serving their needs within
the stipulated time is one of the crucial aspect of concern in the case of resort management.
Moreover, this will help in tracking the changes in the perception of the consumers regarding
the quality of services and will help with the providence of sufficient information through
which the resorts will get a combined view regarding individual consumer preferences as
well as the overall preferences of the consumer. It is sometime observed that people who are
visiting in foreign countries specifically prefer to consume the foods that they domestically
consume in their home country. However, there are different people to who are focused in
consuming foods that are specific to the place they visits in the resorts where they stay on
those foreign place. This incorporates the fact that some of the people have preference
towards consuming foods and beverages of their home country as even going into foreign
nation they search for such commodities and some of the people have preference towards
consuming those foods and services that are regarded as special in those foreign countries.
This invigorates the fact that the resorts management should be effective enough if and only

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if they keep provision both the types of consumers. They should maintain an effective data
base with the fact that it will help them to track information regarding the preferences of the
specific needs of the respective consumers so that in their next visit in the resort the services
that will be given to them will be close to their choices approximately. It may be that a
particular consumer has demanded a two bedroom in their first visits in the resort however; in
the second visit, they have their preferences for a single room but with two beds. This is an
exception that differs from the general preference of the consumer but in general the
consumer preferences have and common trend which can only be kept in the data base. This
is only possible if they are tracked in a smooth way that do not dishearten the consumer
rather make them realize that the resorts are much more concerned about the needs and
demands of the consumer and are in the tendency to serve them better. This will create trust
within the consumers over the resorts and in their next visit. They will always prefer to
consume the services and commodities in terms of food and beverages provided by the
particular resort. The management of the resort thus should be accompanied by effective
training and facilitation of awareness generation It is essential to teach and facilitate
understanding generation programmes therefore, they are able to be instructed regarding the
way of theirs of offering solutions to the customers.
Impact of hotel management in the tourism sector
In order to ensure effective Resort Management there exist necessity to synchronise
all the functions and activities in accordance with the tourism and travel sector. Moreover, if
there is provision for availability of good resorts then more amount of consumer base will
show their willingness in order to consume the services and products of the travel and
tourism sector. Management of resources is responsible for enhancing the quantitative change
in terms of growth of the travel and tourism sector as well as development in the form of

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qualitative change if and only if there is presence of hospitality and effective management of
the resources that act on human beings. Consumer solids paper 2 who consume the product
and services of a niche market. In order to ensure that the market Niche is effectively and
passionately provided towards the target consumers then their willingness for consuming the
products and services will rise. Description of any share market is the first step towards
achieving the goal of creating an effective resort management business. The condition of the
places where the resource is going to be established is very important in the demographic
condition of the region where the resort belong are located is one of the parameters among
the tourists to visit the resort or not. It is important to understand the existing trends for which
they will be able to understand the perspective from the end of the consumers, which will
help the resorts to delve into the preferences of the consumers efficiently. Moreover, these
initiatives will be able to explore new and innovative sphere followed by providing the
opportunity for the consumer that they will willingly consume. After evaluating, the
locational advantage of the resources is important to identify the target market where the
resource is going to operate and how it will acquire consumers. The most important part in
this respect is to implement effective decision-making since it will determine the advantage
that the resort will be able to consume over its rivals. This is important to develop an
effective research method through which they will always track the movements of the
competitor's schemes and promotions that will encourage the target consumer. This wil
substitute the products and services of the consumers by their own services of the resource,
which will capture more amount of consumer base substantially.
When all the activities will be accomplished in accordance with the objective of,
anticipating the consumer demand and serving them accordingly will the resorts to
systematize their approach. The steps comprises of will be to register in the business and
mobilize its product and services uniformly so that customers of each and every income level

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whether they belong to the elite group of the middle-class level or equal to become aware of
the services and commodities being provided by the resort. The management technique of the
resource is abided by the legal entities and policies synchronised with the tourism and travel
industry but apart from that, the objective of the organisation will be to innovate and
Research within the market regarding the train towards which the customer demand is
traversing forward (Chathoth and Olsen. 2007).
Hotel Rating System
The aspect of hotel rating is related to the aspect of measuring the abilities of the hotel
to implement activities that attract consumers in terms of its ambience, quality of
accommodation, fast response ability to customer queries, establishment of denoting system,
etc. The conventional ways of differentiating the product and services of the hotels helps in
attracting more amounts of consumers with varied preferences. Customers and sometimes
found not to be capable enough to understand their demands for goods and services. Hence, if
there is availability within the resorts of alternate options from where the consumers can
choose and make their choice based on those products and services that according to them
best satisfies their need, then higher rating is awarded to such resorts. This is due to the fact
that the resorts focussed more upon the customer need and helped in understanding the
customers with choosing the products and services that based satisfies them followed by
maximizing their utility and satisfying their individual needs. This is done along with
optimizing the business profit as well as mitigating the risk of losing customers. Notably, this
is appropriate due to the fact that the consumers gets higher opportunity to choose between
their preferences and goes for those products and services based upon which their utility is
maximized. The stakeholders of the hotels are not only the consumers but also the

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government agencies, operators, agents, etc. all who contributes in the process of business
operation of the resort management.
Service Quality Improvement
In order to improve the quality of services it is important to serve the consumers in an
effective manner. The process is important due to the reason that when the consumers are
found to get satisfied with the quality of services of the resorts their the management is regard
to be efficiently executed. In order to meet the customer expectation and anticipate their
needs the employees of the bottom line that directly interact with the consumers should be
effectively trained in terms of understanding customer satisfaction. Effective and rationalized
appraisal system will enhance the willingness within the employees. Increase in market share
can only be possible when the resorts will be able to increase the customer loyalty and earn
competitive advantage from its rivals. Service improvement can be developed by
empowering the service personnel as well as recruit new and skilful personnel that can impact
upon actual service performance in terms of service deliverance. This will reduce the cost
incurred and attract investors to provide funds for improving the resorts.
Resort Performance
The performance of resorts is simultaneously dependent upon the hospitality it is able
to render towards their target consumer base as well as upon the ability of the resorts to shape
themselves in terms of serving the consumers in an effective manner. The dependent variable
in this regard is the ability of the employees to anticipate the needs of the consumers as well
as ensure that the demands of the consumers are sufficiently fulfilled. Hotels rated AAA is
not able to render efficient performance if they are not able to hold their ability to
performance consistent in the long run.

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Conclusion
The business plan for an effective management of resorts depends upon channelizing
the available resources as well as ensuring that cheaper cost is incurred while providing
services to the target consumer base at an affordable price where the acquisition of consumer
base is higher rather than maintaining it to restrict not only the luxury or elite groups of
customers. Conclusion can be drawn with the fact that in order to craft and effective
management of resource it is essential that all its activity should be synchronised with its
complement industries which include the travel and tourism sector as well as the hospitality
sector. The aspect of unique selling proposition will only be accomplished if the Travellers
get interested in order to attain the tour as well as the resource for their accommodation and
consumption beverages with their trip. How to make the customer attracted towards this
market it is essential to anticipate the need and gain competitive maintenance and effective
pricing mechanism where less amount of cost is incurred in the process of consuming raw
material employees resources and the fundings. Along with that when the consumers visit the
resource then their demand should be anticipated by the service providers as well as in their
next visit the customer should be provided with all the facilities that was demanded by them.
This will only get obtained when effective feedback is taken from the consumers with respect
to their visit and after that based upon the feedback the services and the quality of providing
them get in hands and managed effectively. This will ensure the business sustenance for the
long run and will utilise the available technology and other resources that will help to boost
the abilities of the organisation in the resource management sector to successfully accomplish
their business for the long run. Another objective is definitely as discussed should be to keep
the customers involved with activities and other things which they lie within the trip as well
as their staying period within the resort. If all the demands of the customers are understood
by the service providers and effectively managed in that case the quality of service provided

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to the target consumers through word of mouth indirect promotion of the resource will take
place. All of these will substantially ensure a good recognition of the resource and the
management of information about the resource will boost the tourism Sector too.

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References
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