Resource Management Strategies for Copas Farms: A Detailed Report

This report provides a detailed analysis of resource management strategies for Copas Farms, a seasonal business specializing in growing unique fruits and vegetables. The report emphasizes the importance of efficient resource allocation for achieving organizational objectives, particularly in the context of human resource management. It covers the development of human resources and operations functions, highlighting the need for effective recruitment, selection, compensation, and training programs. The study suggests utilizing external recruitment agencies and LinkedIn for recruitment, implementing aptitude and psychometric tests, and leveraging Enterprise Resource Planning (ERP) for managing payroll and work schedules. Furthermore, it stresses the importance of online training, orientation programs, and cultural intelligence training to enhance employee skills and knowledge. The report also addresses workplace health and safety, advocating for infrastructural development and safety measures for field workers. The resource plan encompasses recruitment agencies, social media platforms, application forms, aptitude tests, psychometric tests, and the development of an online training platform with video tutorials, PowerPoint presentations, and discussion forums to support employee development and ensure effective resource management.

Running head: RESOURCES MANAGEMENT
Resources Management
Name of the Student
Name of the University
Author Note

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Executive Summary:
The efficient optimization of the resources is considered to be a significant strategy from the
part of the modern multinational business entities. The success of these organizations in
ensuring that they conduct a financially stable business is primarily dependent on the ability
of the senior management in the formulating an efficient resource management plan. The
fundamental or basic objective of the managers is to ensure that the consumption of the
resources is minimal whereas the generation of revenue requires to continuously increase.
The resource plan plays a pivotal role for the managers in ensuring that the managers are able
track the resources utilized and plan for the requirement of the resources as well. The study
revolves around the development of one such resource plan for the management of the human
resource function of a selected business organization named as Copas Farms. The study
delivers a brief elaboration regarding the history and genre of business actions along with the
objectives of the company. In addition to this, the study precisely describes the development
of the human resource and operations functions in the company and along with that, identifies
the resources required for managing the development of the human resource and operations
functions. As a result, the study also delivers a brief account of the resources required for the
management of the human resource and operational functions in the company. The study
shows that the utilization of external agencies and LinkedIn is much required for managing
recruitment services and at the same time, the formation of the efficient training facilities is
much required for the skill improvement of the employees. In addition to this, the study
highlights the necessity of utilizing the Enterprise Resource Planning for the management of
the wage and work time characteristics.

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Table of Contents
Introduction and Company Profile:............................................................................................3
Organisation objectives:.............................................................................................................3
Development of Human Resources and Operations Function:..................................................4
Resource Management:..............................................................................................................6
Resource Planning:.....................................................................................................................6
Objectives and required resources:............................................................................................8
Gnatt Chart:..............................................................................................................................14
Remedial Action:.....................................................................................................................14
Conclusion:..............................................................................................................................15
References:...............................................................................................................................16

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Introduction and Company Profile:
According to the comments of Armstrong and Taylor (2020), the appropriate
management of the human resource is much required for the companies in ensuring that the
companies are perfectly placed for the achievement of the organizational objectives or aims
of the company. Bratton and Gold (2017), mentioned that the modern organizations put
strong emphasis on the maintenance of the financial feasibility associated with their business
actions and in such situation, a planned utilization of the resources has greater significance
for the managers of the company when it comes to improve the financial success of the
organization in a professional manner. The selected organization is Copas Farms which is
primarily a seasonal business. The organization has tremendous capability of growing
vegetables and fruits that are unique in terms of the flavour. The company follows the
practice of the cultivation techniques and modern planting for growing the fruits and
vegetables. Along with that, one of the unique aspect of the company’s business actions is the
usage of the substantially low amount of fertilisers for ensuring that the products are natural
and at the same time, the company follows the practice of low amount of pesticide injection
for pest controlling.
Organisation objectives:
With an insightful look at the business actions of the company, it is understandable
that the fundamental objective of the company is to provide a good scope to their customers
to have an enjoyable visit to their “Pick Your Own farms” (Copasfarms.co.uk 2020). Along
with that, the company is determined to provide an easy and pleasant atmosphere to their
customers from which they can pick their preferred vegetables and the fruits
(Copasfarms.co.uk 2020). Other than this, the company has the objective of developing
awareness amongst the general customers regarding the importance of the naturally and

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locally grown products (Copasfarms.co.uk 2020). In addition to this, the company has the
objective of offering excellent quality vegetables and fruits such as asparagus, strawberries,
blackcurrants, raspberries, cherries, plums, apples, runner beans, broad beans, sweetcorn and
peas to their customers (Copasfarms.co.uk 2020).
Development of Human Resources and Operations Function:
With a close consideration towards the business actions of the company and the
product offerings of the company, the necessity of effective customer retention is
substantially evident. In order to ensure that the company achieves greater sales of their
products and increases their revenue as well, the appropriate management of the human
resource function is considerably important for the company. With an in depth understanding
of such a necessity, the company primarily requires to develop excellent recruitment and
selection processes which have the ability to place the company in a better position for
creating an efficient and flexible workforce. The company is expected to utilize the agency
based recruitment services where the company will outsource the professionals through a
third party company. Other than this, the company is in need to utilize social media based
professional network for the management of their recruitment process and in doing so,
LinkedIn is expected to be the most preferred choice for the company. For the selection
process, the company is in need to create a provision where they will source the probable
candidates through a series of activities such as the application forms or CVs, aptitude test,
psychometric test and personal interview (Melanthiou, Pavlou and Constantinou 2015).
Other than this, one of the important human resource function for the company will be
the management of the compensation plans and the work schedule of their employees. The
professional management of these aspects is of great significance for the success of the
company in ensuring that they become an attractive employer and at the same time, the

5RESOURCES MANAGEMENT
excellence of the organization in managing these crucial aspects with higher level of accuracy
will be important for retaining their talented employees in an efficient manner. Other than
this, an important human resource intervention for the company will be the accurate
management of the training and development of their employees. According to the comments
of Bell et al. (2017), the sustainability of the modern workforces is largely dependent of the
excellence of the training and development facilities of the company.
Other than this, Imran and Tanveer (2015), mentioned that the capacity of the
companies in professionally retaining the talented employees is primarily reliant on the
ability of the companies providing sufficient and suitable scope to the employees for their
skill improvement. In addition to this, Khan et al. (2016), highlighted that the success of the
companies in managing excellent training and developmental facilities is particularly
important for the organizations in managing the work stress and the job frustration of the
employees. The company is in need to deliver their training through the online medium as
that will enhance the flexibility of their training programmes for their employees. Other than
this, the company is required to establish an appropriate orientation program for their
employees as a part of the training intervention which will be dedicated for the enhancement
of the knowledge of the employees regarding the business activities of the company, history
of the company, product and service offerings of the company along with the compensation
and rewards package. In addition to this, the company must introduce a formal cultural
intelligence training program for their employees to ensure a better assimilation of the
cultural differences of the employees.
In addition to this, the company is in need to focus on the workplace health and safety
of their employees as well and in doing so, the company requires to put strong emphasis on
the infrastructural development. The organization must produce safety guards for the field
workers who grow the vegetables and the fruits and in addition to this, the intervention of the

6RESOURCES MANAGEMENT
company in the enhancement of the knowledge of their safety even while being exposed to
the detrimental chemical content of the pesticides and fertilisers, is certainly crucial for
improving the success of the company in maintaining higher level of workplace safety of
their employees (Beus, Dhanani and McCord 2015). Other than this, the company has the
necessity to develop an attractive rewards plan for their employees as that will be
instrumental in motivating the employees for the enhancement of the level of production and
their service brilliance.
Resource Management:
With a close look at the human resource and operational functions of the company, it
is important to analyse the resources available in the company for the management of the
above mentioned HRM interventions. The organization currently follows a general interview
process for the selection of the individuals and at the same time, the company follows internal
recruitment technique as well. For the recruitment of the external professionals, the company
has the practice of utilizing a professional network named as Indeed (Indeed.co.uk 2020).
Other than this, the company follows the basic industry standard remuneration package and
they have the provision of manual management of the same. The company provides a general
briefing regarding the techniques they employ for growing the products in the name of
training.
Resource Planning:
With an understanding of the necessary human resource interventions for the
company and the available resources of the company, the necessity of an efficient human
resource planning is pretty prominent. The organization is in need to formulate an association
with at least three recruitment agencies for the management of their recruitment actions and
at the same time, the company requires to develop a strong presence in the social media based

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professional networks. As the company has the culture of utilizing professional networks
such as Indeed, the inclusion of LinkedIn is also much required for enhancing the capability
of the company in attracting and selecting the talented employees. For the selection process,
the company must design an application form for obtaining information from the part of the
candidates regarding their basic education, skills and past employment history. Other than
this, the company is in need to avail the services of Assessment Day UK for the aptitude test
of the employees. The company is expected to focus on three different tests such as Logical
Reasoning, Critical Thinking and Situational Judgement. Other than this, the Assessment Day
UK is also expected to be the preferred option for the company for the psychometric test of
the individuals (Assessmentday.co.uk. 2020).
For the professional management of the pay roll and the work schedule of the
employees operating in the company, the organisation is in need to utilize the Enterprise
Resource Planning as that will certainly enhance the comfort and accuracy of the company in
managing the compensation and the work time characteristics of the employees. Other than
this, the company has the necessity of being accurate in management of the developmental
requirements of their employees and in order to do so, the company is expected to develop a
section in their business website for training of their employees. The human resource
managers of the company in association with the technical experts and the managers of the
company, will be responsible for the formulation of the training materials which will be
primarily video tutorials and the PowerPoint presentations.
Other than this, the employees will have the scope of putting their queries forward on
the discussion forum of the training platform. The discussion forum will have greater
significance for both the trainers and the trainees as the queries put forward in the same, will
be resolved in the discussion forum by the trainers and in case, they require more detailed
elaboration and presentation, the trainers will ensure that they develop training materials for

8RESOURCES MANAGEMENT
resolving the queries. The orientation training will be managed through a PowerPoint
presentation and a brief consultation with the new employees. Other than this, the company is
expected to create a database for supporting the employees with scholarly articles on the
cross cultural management for strengthening their cross cultural intelligence.
Other than this, the organization requires to develop the provision of monthly
seminars for enhancing the knowledge of the employees regarding the techniques that they
should employ to maintain highest level of safety from the detrimental effects of the
chemicals of the pesticides and fertilizers (Monaghan, Lower and Rolfe 2017). The
organization must also improve their infrastructure for the purpose of distributing gloves and
the protective gears to the employees who manage the growing operations of the fruits and
vegetables.
Objectives and required resources:
Objective: The efficient management of the recruitment process in the company.
Required Resource Human Resource Technology Equipment and
physical resources
A business tie up
with three different
recruitment agencies
such as Adecco
Group, Hays and
Impellam Group
(ImpellamGroup.
2020).
The development of
The company
requires to appoint
recruitment
managers for
planning and
executing these sort
of business tie ups.
The above selected
recruitment
The recruitment
managers are in need
to access the
selected social
media based
professional
networking site for
creating an employer
profile which they
The company must
pen down a formal
business tie up with
the renowned
recruitment agencies
such as Adecco
Group, Hays and
Impellam Group for
achieving the

9RESOURCES MANAGEMENT
the company’s
presence in the
social media based
professional
networking site,
LinkedIn.
managers will be
responsible for the
development of the
company’s presence
in the social media
based professional
networking site.
LinkedIn.
can utilize for the
purpose of the
external recruitment.
objective of external
recruitment.
The other equipment
for successfully
achieving the
mentioned objective
is infrastructure of
computer and
internet services.
Objective: The professional management of the selection process of the employees in the
company.
Required Resource Human Resource Technology Equipment and
physical resources
The required
resource for
achieving the stated
objective is access
to the services of
Assessment Day
UK. More
specifically, the
company is in need
to avail the services
of the tests such as
The primarily
selection procedure
will be carried out
the above selected
recruitment
managers.
However, the
personal interview
session requires to
be headed by a
group of
The role of
technological
resources in the
successful execution
of the selection
process is significant.
The technological
resources required for
the mentioned
objective is the access
to the Assessment Day
The other equipment
required for the
accomplishment of
the stated objective
will be the
computers and
internet services.
The other equipment
required for the
design of the
application form

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Logical Reasoning,
Critical Thinking
and Situational
Judgement along
with Psychometric
tests.
Along with that, the
company must
design an
application form for
obtaining the
personal and
professional
information of the
candidates for
evaluation during
the selection
process.
interviewers
including the
recruitment
managers and
operational
managers of the
company. The
recruitment
managers in
association with the
operations
managers, are in
need to create the
design of the
application form.
UK online test series.
The Assessment Day
UK has developed
online test
questionnaires for
testing the individuals
in the aspects such as
Logical Reasoning
ability, Critical
Thinking ability and
Situational Judgement
ability along with
Psychometric ability
(Assessmentday.co.uk.
2020).
will computers and
printers.
Objective: The appropriate management of the training and developmental activities.
Required Resource Human Resource Technology Equipment and
physical resources
The required
resource for the
training and
The required human
resources will be the
trainers and website
The required
technological
resources will be the
The physical
resources for the
training will be

11RESOURCES MANAGEMENT
development will be
the development of
an online training
portal in one of the
sections of the
company’s business
website. The
company also
requires to appoint
trainers for the
management of the
training and
developmental
activities. Along
with that, the
company has the
necessity of
developing the
video tutorials and
power point
presentation as
learning materials
for the employees.
In addition to this,
the company is in
developers. power point
presentation software
for the development
of the presentations
and iSpring Suite for
the development of
the video tutorials
(Ispringsolutions.com
. 2020). For the
database, the
company is expected
to link the portal with
Google Scholar for
accessing top quality
scholarly articles at
free of cost (Harzing
and Alakangas 2016).
computers and
internet services.