This report analyzes the responsible selling practices at British Gas, focusing on legal, regulatory, and social requirements pertaining to the sales function. It examines how the company manages its sales function in compliance with legislation, including adherence to contract law and ethical principles. The report also discusses the implications of non-compliance and the measures British Gas takes to address such issues. Furthermore, it explores the company's policies and procedures for ensuring ethical sales practices, including training, monitoring, and support for sales staff. The analysis includes a SWOT analysis of British Gas and concludes with an overview of the company's commitment to maintaining high standards of sales compliance and customer satisfaction.