Sustainable Tourism Management in London: A Comprehensive Report

This report provides a detailed analysis of sustainable and responsible tourism management, focusing on the context of London as a major tourist destination. It begins by defining sustainable tourism and tracing its evolution, followed by an examination of the roles, functions, and missions of leading global organizations such as UNWTO and WTTC in promoting sustainable practices. The report then delves into the purpose and principles of tourism development and planning, identifying strategies to mitigate adverse impacts on social, environmental, and economic segments. It explores the impacts of the tourism industry, particularly in socio-cultural, economic, and environmental dimensions. Finally, the report evaluates the ways sustainability is developed and managed in tourist destinations, offering insights into best practices and challenges. The analysis encompasses various aspects of tourism planning, stakeholder requirements, and the integration of sustainability principles to ensure long-term viability and responsible practices within the tourism sector.

SUSTAINABLE AND
RESPONSIBLE TOURISM
MANAGEMENT 32

Contents
INTRODUCTION ..........................................................................................................................3
MAINBODY....................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analyse the concept of sustainable and responsible tourism along with its evolution.....3
P2 Identify the role, function and mission of leading global company that involved in
promotion of sustainable and responsible tourism.................................................................4
TASK 2............................................................................................................................................6
P3 Identify the purpose and principles of tourism development & planning in order scale
down the adverse impacts of tourism.....................................................................................6
P4 Process of tourism planning and development along with associated challenges and
problems.................................................................................................................................8
TASK 3..........................................................................................................................................10
P5 Impacts of tourism industry in reference of socio- cultural, economical and environmental
segments...............................................................................................................................10
P6 Discuss principles of sustainable tourism to meet with stakeholders requirements.......11
TASK 4..........................................................................................................................................12
P7 Evaluate the way by which sustainability is developed as well as managed in tourist
destinations...........................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Sustainability can be defined as a process in which an effort is made in order to complete
the present requirement without harming or sacrificing the need of upcoming generation. In each
filed of organisation the sustainability plays a vital role for the development and growth of
industry. And it has been founded that the tourism industry is the one which adopted number of
ideas for the sustainable development of industry. At global level, it has been analysed that
tourism industry is the one which is growing faster in industries. In which tourism development
refers to the process of maintenance of position without harming the natural resources (Ruhanen
and Bowles, 2019). The present report is based on London destination in order to understand the
idea of sustainability. London is one of the most beautiful city for the destination. Which attracts
a huge number of people for visiting. In this assignment the discussion about how the concept of
sustainable and responsible tourism is evolved as well as the determination about role, function
and mission of leading global company is explained. Additionally, purpose, principles, process
of tourism development and planning is covered. Investigation about impacts of tourism activity
is also included. At the end principle is implemented.
MAINBODY
TASK 1
P1 Analyse the concept of sustainable and responsible tourism along with its evolution.
Sustainable and responsible tourism refers to an industry which are committed towards the
low impact on environment and local culture with their activities or function along with it, their
main motive is to run their business for helping local people in term of employment
(Musavengane, 2019). And the responsible tours means the tourism that makes better place for
individuals in order to live at better place. In which it requires operates, local people, government
and tourism for taking responsibility to make sustainable and developed tourism. For this it is
very essential to understand the connectivity between tourism and environment. In which this
connectivity has a history of over 60 years which is evolved in four levels. In year 1950 it has
been found that the relationship or connection was considered to be only co-existence, and it has
been understood that tourism industry puts low impact on natural environment and then in 1970

the scenarios was changed and the relationship was reflected as an encounter able scene. After
this in 1980, the third level was arises about the understanding related with the connection
between tourism industry and natural environment. At this time, it has clearly found that both the
parties are have been partaking a representative relationship. And this attitude was further
advanced in 1990 and now the equation has seen has an integrated connection in between
tourism and natural environment. This was the final stage of evolution. In which it states that the
tourism industry have a serious impact towards natural surroundings and that can further gives
negative result or consequences as the sustainability or development of tourism could be
diminished (Higgins-Desbiolles, 2020)It is supposed that tourism industry can maintained its
development and sustainability with the help of some concepts and aspects of sustainable
development.
Further, sustainable tourism is the most likely aspect of sustainable development that faces
several similar challenges with its execution process. In addition this, it has been founded by
many researches that the concept of sustainable tourism is standing of three basic stands that are
maintaining and preserving the non-renewable resources, planning about objective for long term
keeping and the last is sharing of opportunities and benefits along with resources in a right or fair
way at global level.
P2 Identify the role, function and mission of leading global company that involved in promotion
of sustainable and responsible tourism
It is essential to have regulatory authority in management team for continuous interviewing
process in order to produce the concept of sustainable development across globally (O’Rourke
and Koščak, 2019. In context to this various company has identified i.e. UNWTO, WTTC and
many more.
Role of UNWTO is to take charges of promotion of responsible, sustainable & universally
accessible tourism. This promotes the values of tourism as a driver of economic growth,
inclusive development and environmental sustainability as well as provides leadership & support
in advancing knowledge and tourism policies globally.
Vision of UNWTO is to encourage implementation of global code of ethics for tourism
and to maximize tourism social economic contribution while minimizing the possible negative

impacts and committed to promote tourism as an instruments for attaining sustainable
development goals.
UNWTO: In tourism industry, UNWTO (united nation world tourism organisation) is one
of the largest company at global level in regulating this industry. The main motive of this
organisation is to promote sustainable development across whole world and this is because of
enhancement of importance of integral connection between tourism industry and natural
surroundings. The management team and their practices of this firm mainly focuses one thing i.e.
sustainable and responsible development of tourism industry (Chan and Tay, 2016). Which is
applicable to all kind of destination or place that includes mass tourism, several niche tourism
segments etc.
Principles of sustainability means all aspects that are related with the environments of
tourism industry, which involves environmentally, economical and socio cultural dimensions.
All these principles throws light in order to establish balance in among three dimensions as that it
will strike sustainability development of tourism industry. UNWTO considered some basic
points or aspects which are as follows:
 Optimal use of natural resources that plays an important role towards sustainability and
growth of tourism industry along with it, maintaining the ecological process for
preserving the natural heritage and biodiversity.
 Host communities need to respect the socio culture legitimacy, they need to conserve
their built, living culture heritage and traditional values. Along with it, they have to give
their contribution in inter culture understanding and tolerances. They need to make sure about viable and long term economic operation. Moreover, they
have to offer socio economic benefits to every individual stakeholder that are fairly
distributed as well as includes the potential and talented employees for their income
earning opportunities. Ensure the social services to host communities and contributing to
poverty alleviation (Sharpley, 2020)
WTTC: This acts as an opportunity for tour and travel industry. It is an organisational
structure which consist number of employees or members from global business community and
works with governmental authorities in order to raise the awareness about travel and tourism
industry (Liburd, Duedahl and Heape, 2020). In which they repeatedly focuses on some key
areas for the sustainable growth:

Climate & Environmental Action: The main aim of organisation is to reach out natural
climate point within 2050 as well as to create awareness in local public and tourist about the
effects that travel and tourism industry could put on natural surroundings.
Sustainable travel & tourism partners: This is a collective platform that takes several
society and groups on same point in order to shares views and ideas to encourage opinion of
sustainable tourism.
Sustainability reporting: it is an encouragement process for different societies in order to
shares their contribution in development of sustainable tourism.
Destination stewardship: Promoting most and effective practices in planning and
management of tourism growth is to make sure that our sector is a win-win-win for the
destination, local communities and private sectors.
Future of work: It ensures about the sectors that it still remain or treat as a driver of
quality jobs and continues to increase their attractiveness to the workforce of present and future.
Illegal wildlife trade: promoting industry action in order to provide support for global
effort to handle illegal wildlife trade (Roxas, Rivera and Gutierrez, 2020).
Human trafficking: In order to provide a forum and safety for collective action, is
important to raise the awareness about how a sector can prevent human trafficking.
TASK 2
P3 Identify the purpose and principles of tourism development & planning in order scale down
the adverse impacts of tourism.
Procedure of tourism development covers several steps and plan for the sustainability of
tourism industry. The main purpose of this travel & tourism development planning is to generate
more revenue by reducing the adverse effects that this firm can have on heritage and culture of
hosting nation. In given case the host nation is London, the tourism industry is getting high
success due to some reason that the planning process is highly depended on effective planning
tool and techniques. And this entire planning process included several steps like estimation of
demand and supply of tourist, identified the desired objective and goal, moving on the planning
based on desired goals, development of basic required infrastructure, financial planning, creating
Human Resource Management planning as well as suitable organisational structure, formulation
of effective marketing strategies, the last step is to execute and evaluate the controls. While

making or devising all steps, the most effective that need to be considered is the time
management (Camilleri, 2019).
In London, tourism industry is impacting the three major segment and these are social,
environmental and economic. Planning of tourism development is been working in direction of
minimizing these impacts and these are as follows:
Economic impact: This assist in indenting the impacts of tourism on economic condition
of nation. The tourism industry is extremely affecting the economic sector of London and their
management team is trying to overcome this impact by taking some steps towards sustainability.
Environmental impact: The increment in number of visitor at London destination creates a
huge impacts on surrounding. The main issues that is arises in tourism industry is the population
of other industry. The assessment of environmental affect is very important part for the
management team and this can be measured by identifying the capabilities and capacity of other
area. This techniques aids entities toward the development of tourism industry by considering the
natural capacities so that the environmental will not get affected. So this will helps both company
and natural surroundings in term of sustainability.
Social impact: Dynamically changing in behaviour of tourist is the main issue and this can
see easily by the visibility of population, poverty and quality of life and all these factors are the
part of social factors that affects the London tourism. At this time the management team of
administration will helps to solve out these problems with the help of analysis of secondary data.
For this the most usable model is Doxey’s irrise. In this understanding of local population of
country is explained. It assist in analysing the impacts by measuring the attitudes that may
changes in local peoples in context of tourism.
Basic principles of tourism planning :
Tourism development along with activity ned to be symbiotic with natural environments,
communities and so on.
Tourism development need to be integrate at all levels and coordinated spatially, temporally,
economically.
Tourism planning should be responsive on order to be competitive in region &
accommodate competition between destinations within nation.
Steps involve in tourism & development :

Study recognition & preparation: This is related with the recognition of needs for strategy
in order to increase competitive advantage for longer sustainability. It depends on available
budget and other factors may be planned to carry out on local, regional or national level.
Setting objective of strategy: In this goal and objective need to be formulated on the basis
of smart principles. Enhancement of visitors so that revenue generation will be increased is the
main objective of company and target time is within 1 month.
Survey existing data: secondary research is carried out by analysing relevant information
on wide range of tourism reviews websites newspaper etc. by which researcher will able to
known about preferences & demands of consumers.
Implementation of new survey: To collect fresh data for filling the information gap in
relation to tourism industry. It can be carried out with the help of online questionnaires or
interviews. During that it is vital to select respondents for tourism destination. After wards
analysis of that data is carried out.
Initial plan & policies formulation : In this step analysis of entire primary and secondary
information enabled decision makers to create initial policies and plan.
Recommendation: on the basis of data, number of recommendation is set as a result of
initial policies & plan.
Monitoring and plan reformulation: This is considered as last step that includes
monitoring of planning process and engaging in strategy reformulation by considering changes
of internal & external environment.
P4 Process of tourism planning and development along with associated challenges and problems
 Tourism is an industry that is growing rapidly nowadays. To meet with the needs and
demands of customers, it is essential to make effective tour and travel plans. Three is a
complete process used for the development of tour and travel industry. It involves certain
steps for the sustainable growth as well as development of certain areas. The process is
elaborated below:
 In the first stage the planning is execute for development and growth of tourism sector.
Here, detailed analysis is carried out to identify various constraints and undertake future
improvements. It helps to enhance the number of visitors within country.

 At this stage, the plans as well as policies that have been formulated in previous stage are
executed in an efficient manner. It assists managers to formulate better plans in order to
make whole visit memorable for travelers so that they wish to visit again.
 This is the last and most important stage of overall process. Under this, management
interacts with travelers to know their experience. In this stage, visitors render necessary
feedbacks to make necessary improvements to enhance services.
It is analysed that London is consider as one of the most preferable city for tourism. It is a
source of employment as well as revenue for country (Burrai, Buda and Stanford, 2019). This
sector gives significant contribution in sustainable development of country by making effective
use of available resources. The above stated process is crucial for the development of travel
industry of nation.
There are ample of constraints that are being faced by higher authorities of travel sector of
London. Those are mentioned below:
Lack of local participation- local audience is also play a vital role in the development of
travel industry of a country. In case of chosen destination, It is analyzed that there are local
people are not willing to visit the destinations. It is a major concern that is creating constraint in
overall sustainable development of tourism sector within country. This attitude of local audience
may become a reason of failure of overall process (Jamal and Camargo, 2018).
Natural environment changes-Although increase in number of travelers is good for
country but it is also harming the environment of London. It is putting some adverse impact by
exploiting natural resources of nation. Further, there are attrition of beaches and contamination
problems that are increasing rapidly due to increase in number of travellers. It is good for short
term but may create huge environmental problems in long run. In addition, it is creating
constraint in sustainable development of tourism within country.
Social Impacts-London is an attractive city for travellers. Visitors not only wish to visit
country but also want to get citizenship to get the pleasure. Due to this local people have to move
from their native place. This trend is bringing change in behaviour and lifestyle of citizen of
nation. It is also a major threat in sustainable development of tourism sector in country.

There are a predefined process is use in order to attract more number of visitors within
nation. In addition, there are several challenges are also faced by tourism industry that are
required to address in effective manner in order to enhance sustainability.
TASK 3
P5 Impacts of tourism industry in reference of socio- cultural, economical and environmental
segments
Travel and tourism is an important sector for every country as it is associated with other
sector too. It contributes in overall development of nation and a great source of employment. It
helps to generate revenue and contribute a significant part in GDP of country. There is great
interrelationship between travel and other business settings. For instance, it has great association
with hospitality industry because visitors book hotels for their stay and to get necessary services.
Thus, travel industry plays a vital role in overall development and growth of nation ( Nickerson,
Jorgenson and Boley, 2016). In addition, it is also put significant impact on economy as it helps
to inflate revenue and employment opportunities in nation. Apart from positive impacts, there are
also ample of negative impacts of tourism that need to be analyzing in an efficient manner. The
report discusses the impact of travel sector in context of London as a destination. It is a popular
place for all age group visitors around the globe. The impacts in reference of three specific areas
are mentioned below:
Socio Cultural-It has created huge social impact as now local people of London have to
move from their places. Tourists are fascinated with life style of country and willing to get
citizenship. It is creating problem for local audience and affecting their life standards. This trend
may crate huge adverse impact on existing culture of nation ( Hardeman, Font and Nawijn,
2017). Due to increasing number of travellers there are ample of job opportunities are being
generated within country that is essential to increase in standard of living of people. On another
side, it is changing traditional family structure, life style of people within country.
Environmental-Travel is affecting environment of country significantly. There are
limited natural resources are available within nation that are being exploited by visitors.
Activities of travellers influence the environment and may increase pollution. In London,
increasing number of visitors are causing huge pollution and climate change issues. Most of the

travel destinations are facing these problems from that need to be handled in an efficient manner
for future development and growth.
Economical- Travel industry renders huge benefits to economy as it helps to promote
local places and create a source of revenue for individuals. London is preferred by visitors that
help in growth and development of country. Nowadays, it is facing huge difficulties to get more
number of travelers that is affecting the whole economic growth of country (Leung, Xue and
Wen, 2019). Due to current situation, people are avoiding to move from one place to another
thus authorities need to take necessary initiatives in order to attract more number of travelers. It
will help in development of small industries of nation that depend on tourism for revenue.
From, above discussion, it is analyzed that there are a travel industry significantly
influences the other areas of economy. This impact may be positive or negative. It helps to
increase in revenue of people within country but on the another side it also affects lifestyle,
culture, environment of nation. Thus, higher authorities need to make effective strategies in order
to manage the growth of travel sector in an efficient manner (Edgell 2019). From the above
discussion, it is analysed that tourism industry is putting several impacts over society,
environment as well as economy of country. These impact are positive as these are helpful in
increasing job opportunities and revenue of people within country that is crucial for overall
economic development. On another side, pollution, exploit ion of available resources has been
also increased with enhancement in tourism. Therefore, there are several positive as well as
negative impact of tourism has been identified over country.
P6 Discuss principles of sustainable tourism to meet with stakeholders requirements
Stakeholders are crucial part of every business. In case of tourism industry there are
ample of stakeholders such as visitors, government, higher authorities, local visitors and many
more. They all have higher interest in business as their interest is associated with it. There are
ample of principles that need to be follow by administration in order to meet with the
expectations of various parties. These principles are mentioned below:
Minimizing environmental impacts-This is a crucial principle that need to be follow for
sustainable developments travel sector. For this, higher authorities need to take actions to
evaluate the impact of tourism on environment at two levels which are local as well global. At
local level, administration needs to be proactive and take necessary steps to maintain the visual
quality of landscape within country ( López-Sánchez. and Pulido-Fernández, 2016)

. In addition, authorities need to make effective plans to minimize the pollution level in
London. Issues pertaining to greenhouse gas, emissions need to be considered at global level.
Further, use of renewable resources is also crucial to minimize the negative impact of tourism
over environment. This principal will put a great impact over number of local as well as
international visitors by providing better environmental condition. As per the current situation
individuals are highly concern about their health thus prefer to get better environmental
conditions. Therefore, this principal will really influence number of visitors those are most
important stakeholders of tourism industry.
Being Different- it is also one of the significant principles. It states that for sustainable
development, it is essential to create a difference from other destinations that might be
considered by visitors. For this, administration needs to prepare effective marketing strategies to
demonstrate their unique attributes to visitors. It will help to enhance the presence and increase
in number of visitors that is crucial for sustainable growth and development. Here, it is analysed
that it will put significant impact on local authorities, government of country as in order to create
difference they need to provide attractive services to visitors and need to invest huge amount to
undertake necessary enhancements. This will increase in number of tourist but also increase
expenses.
Some another principles are understating target audience, reflecting community values,
provide better experience to visitors, promote local tourism and many more. These all principles
are essential to attract number of traveler within country and to promote it in an efficient manner.
It is also crucial to meet with the needs of stake holders as they own higher interest in business
and get affected with its activities. Thus, it is vital to give due consideration to their thoughts as
well as ideas for sustainable development of tourism sector.
TASK 4
P7 Evaluate the way by which sustainability is developed as well as managed in tourist
destinations
There are two popular destinations have been selected to address this question that are
London and Turkey. Tourism industry is growing rapidly thus it is significant to manage it in an
efficient manner to ensure sustainable development and growth. Because of increasing number
of tourist some issues are being confronted by different countries that are discussed below:

London-it is one of the most popular destinations for tourism. Due to increasing number of
travelers it is facing a lot of cultural as well as environmental issues. The trend lifestyle of local
people has been changed due to enhancement in tourism. In addition, there are a lot
environmental issues related to climate change and pollution is also arising .( Maingi, 2019)
(Dredg and Gyimóthy, 2017).
Turkey-it is also a preferable destination for travelers. Alike London, it is also facing
some major issues that are related to religious and ethnic culture management. Due to rapidly
increasing number of visitors, country is also encountering huge environmental issues such as
pollution and so on. In addition there are issues related to land desecration and climate changes
that may cause great problems to nation in upcoming years. Further, Turkey is also dealing with
unstable economic standards issues.
There are some ways by which the present condition of both of the countries can be
improved. Those are mentioned below:
London- Higher authorities need to make some changes that are related to social segment
of country. It can determine the maximum days for visitors to stay in city. With this it can
overcome from various social issues that are presently being faced by country. In addition, it also
needs to make some strict environmental policies that need to be followed by travelers in order to
minimize pollution. These strategies will help them to overcome with the challenges being faced
by tourism sector of country in an efficient manner.
Turkey-Here effective strategies need to prepare related to ethical and religious
considerations. In addition now, it is crucial to adopt some strict options to deal with
environmental problems. For this, higher authorizes need to prepare effective policies and
implement them in an efficient manner. In addition, there is requirement to execute some
strategies that will help in overall economic management of country. These all practices are
crucial to ensure sustainable development of tourist sector within country. With above
discussion, it is monitored that there are several measures are require to take by higher
authorities of both countries London and Turkey. They need to prepare several strategies &
policies and make arrangements for adventures activities such as tracking, hiking and more in
order to attract more number of visitors that is significant to sustain in industry for longer run.
Further, they are required to take necessary measures with an aim to reduce down environmental
pollution with an aim to enhance sustainability.

CONCLUSION
From above discussion it has been analysed that it is very essential for tourism industry to
focus on sustainability and reasonability for the development. For this the idea of sustainability
will help to carry out this as it facilities in satisfying the needs and wants of tourists in better or
effective by considering all factors. In which there is role of government and regulatory
authorities is also arises for the effective management and for managing all impacts of social,
economic and environmental of hosting nation.

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