Report on Sustainable and Responsible Tourism Management in the UK

This report examines sustainable and responsible tourism, focusing on the United Kingdom's practices and global perspectives. It begins with an introduction to the growing travel and tourism sector, emphasizing the need for responsible management to ensure sustainability. The report then defines sustainable tourism and explores its evolution in the UK, highlighting initiatives and the impact of tourism. It identifies the roles of leading global organizations like the World Tourism Organization (WTO) and the World Travel and Tourism Council (WTTC). The report evaluates the importance of tourism development planning for sustainability, discusses the purpose and principles of tourism development, and outlines the planning process, including challenges. It further analyzes different approaches to tourism development for achieving sustainable objectives. The report concludes by summarizing key findings and providing references. This report serves as a comprehensive analysis of sustainable and responsible tourism management within the context of the UK and global organizations.

Sustainable and
Responsible
Management

Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Determine the main features of sustainable and responsible tourism.......................................................3
TASK 2.......................................................................................................................................................7
Evaluate the importance of tourism development planning for sustainability..........................................7
TASK 3.....................................................................................................................................................10
Apply principles of sustainable and responsible tourism management..................................................10
TASK 4.....................................................................................................................................................12
Evaluate how sustainable and responsible tourism management has evolved in a variety of destinations
worldwide..............................................................................................................................................12
CONCLUSION.........................................................................................................................................15
REFRENCES............................................................................................................................................16

INTRODUCTION
Travel and tourism sector is growing day by day and there is also increase in competition
so it is essential for the companies operating in respective sector to conduct their business
operations and functions effective so that they can maintain their sustainability in market
effectively. For which it is essential for management to be responsible for the locations which are
famous for the tourism as well as they also need to conduct maintenance of areas properly
(Constantinescu and Kaptein, 2020). The respective report is based on case of The International
Tourism Consultancy Associate of United Kingdom where junior sustainability consultant has to
provide report of direction and support for the sustainable development as well as growth of
improvement of tourism. The main aim of developing this report is to understand about United
Kingdom effectiveness related to tourism. Topics include in this report are main features of the
sustainable as well as responsible tourism and it will also include importance of tourism
development planning for the sustainability at the potential marketplace. Moreover it will also
include information related to the application of principles of sustainable and responsible tourism
management at the United Kingdom as well as it will also include how sustainable and
responsible tourism management has evolved in the destinations worldwide level.
TASK 1
Determine the main features of sustainable and responsible tourism
A definition of sustainable tourism
Sustainable tourism is the idea of visiting some place as a traveler and attempting to have
a constructive outcome on nature, society, and economy. The travel industry can include
essential transportation to the general area, nearby transportation, housing, diversion,
entertainment, sustenance, and shopping (Knudsen and McDonald, 2020). Moreover, sustainable
tourism is determined as an industry focused on having a low effect on the environment as well
as local culture while assisting with creating future work for local individuals. The positive and
effectiveness of sustainable tourism is to guarantee that advancement is a constructive encounter
for local individuals; the travel industry organizations; and tourists themselves.

How the concept of sustainable and responsible tourism has evolved in United Kingdom
For every nation it is essential to adopt concept of sustainable as well as responsible
tourism because through that they can attract more and more tourism at the location. This will
directly help in increasing location goodwill, profit of company, market shares at the worldwide
level and many more (Mintzberg and Laasch, 2020). In respect of United Kingdom, their
government as well as companies related to travel and tourism sector adopt sustainable and
responsible tourism as that will help them in attracting more and more tourist toward location.
There are numbers of locations at the United Kingdom which attract wide range of tourism such
as The UK’s All in one destination, Scotland capital, Roman era bath, Ancient Stonehenge and
Medieval Salisbury, Eye of London, Wonderful Windsor, The Cotswold’s and Lake district and
many more.
In United Kingdom sustainable tourism initiative was launched in March 2001 as well as
it plays an essential role in the tourism sectors as United Kingdom able to increase tourism level
at and it also help in minimizing the negative impact of tourism abroad. The main aim of
sustainable and responsible tourism is to provide a forum at which stakeholders from the
different industries, government and NGO (Non government organization) can conduct practices
together and develop s step change in the tourism practices at the United Kingdom (Sustainable
Tourism Initiatives in the UK, 2020). This is an ongoing or continuous process which helps in
growing tourism at the location. In addition to this, the detail action plan of ongoing work in
respect of sustainable tourism is published in June of same year as well as wide range of
different stakeholders from government, NGO’s and industry are commit to the implementation
of the plan effectively at the United Kingdom. By this sustainable and responsible tourism there

is enhancement of tourism ratio so at the United Kingdom as well as that also lead to increase in
GDP of country.
The role, function and mission of leading global organisations involved in the promotion of
sustainable and responsible tourism.
In the promotion of sustainable and responsible tourism leading global organization plays
a major role because they develop proper strategies according to the analysis of culture and
situation (Ndubuka and Rey-Marmonier, 2020). Moreover they also provide opportunities
through which nation’s tourism ratio get increased which leads to the enhancement of GDP ratio.
Leading global organization also provide opportunities for local people for earning through
tourism as well as it also help in improving their leaving standard. Below main two leading
global organizations are given which involve in the promotion of sustainable as well as
responsible tourism:-
 The World Tourism Organisation (WTO) – It is also known as UNWTO which refers to
United Nation World Tourism Organization, it is a specialized agency which is generally
responsible for the promotion of responsible, sustainable as well as universal accessible
tourism (Radoynovska, Ocasio and Laasch, 2020). It is one of the leading international
organizations in the sectors of tourism which promote tourism practices as an element of
economic growth, develop and environment sustainability as well as it also offers support
and leadership to the respective sector in order to improve tourism and knowledge
policies at worldwide level. The main role play by WTO for promoting sustainable and
responsible tourism are it develop policies and instruments, foster training and education
program related to tourism as well as they also provide technical assistance projects to

increase effectiveness of peoples. This will help them in gaining employment
opportunities in effective manner.
 World Travel and Tourism Council (WTTC) – It is the nonprofit or nongovernmental
organizations as well as they are operating travel and tourism industry. It is introduced in
1990 as well as its head office is located at the London, United Kingdom. The respective
council is made up of members who are from the global business community as well as
they are worked with the government for raising awareness about the travel and tourism
industry (Roy, Silvestre and Singh, 2020). The main role of World Travel & Tourism
Council is to conduct research on the economic as well as social impact of the industry.
In addition to this they also focus on the issues which are arise at the travel and tourism
sector as well as accordingly they develop strategies for overcoming it.
Concepts and meanings of sustainable and responsible tourism according to leading global
organisations
Leading global organizations are considered as associations which are formed for
resolving issues which are occur at the worldwide level so that society leave their life effectively.
Similarly in the travel and tourism industry there are several leading global organizations which
are responsible for promoting sustainable and responsible tourism as well as they also develops
strategies for the society related to travel and tourism (Shen, Sotiriadis and Zhou, 2020).
According to the World Tourism organization which is now known as UNWTO, sustainable and
responsible tourism generally development requires informed involvement of all relevant

stakeholders as well as it will also include strong political leadership in order to ensure wide
(SUSTAINABLE TOURISM, 2020).
A critical analysis of relevance and application of sustainable and responsible tourism
according to leading global organisations
According to the article given on the Sustaining Tourism, 2020, there are several
responsibilities plays World Tourism Organization which are relevance and application of
sustainable and responsible tourism, from which some responsible are given below:-
 They work in order to minimize negative social, environmental and economic impact on
the society as well as tourism so that tourism get increase and local people get profit from
it.
 Respective association also conducts practices in order to improve working condition of
local people by accessing more industries as well as tourism in particular location or
tourism destination (SUSTAINABLE TOURISM, 2020).
 WTO also generates greater economic benefits for the local people as well as it will also
help in enhancing the well being of the host communities in successful manner.
TASK 2
Evaluate the importance of tourism development planning for sustainability
Purpose and principles of tourism development and planning to minimize the adverse
effects of tourism
Tourism development and planning is considered as the spatial layout of activities related
to tourism in a region so that their development will be conducted properly. According to this
tourism agencies conduct planning and set objective in order to achieve tourism development of
the specific region or area. Moreover, tourism planning is determined as a process of considering
the need of society planning a trip as well as utilizing those factors to identify the effective
programs, activities and resources for the trip so that it will leads to tourism development
(Ahmad, 2020). Tourism considered as factor which have both positive as well as negative
impact on the location and for that agencies need to adopt different purpose and principle of

tourism development and planning for minimizing it effectively. From which some are
mentioned below:-
 Diversification of product range because it will attract the customers but the burden did
not conducted on specific products.
 Develop plan for reducing numbers of tourism in some locations because at that place
environment get impacted (Atasu and et. al., 2020).
 Promote concept of eco tourism as through that visitors prefer products which are eco
friendly to the environment which help in minimizing pollution.
Process of tourism development and planning, and associated challenges and problems
Around the world there are several tourism destinations which attract huge numbers of
tourism due which local people and environment faced several issues as well as it also impact on
the culture. That may include The Blue Lagoon, Machu Picchu, Eiffel tower and many more.
There are several challenges and problems which arise due to high numbers of tourism, some of
them are –
 Impact on environment or lead to damage to the landscape because of the huge numbers
of visitors at the specific time in particular place.
 Increase traffic congestion and pollution because there is both local as well as tourism
people.
 Local good or products get expensive because tourist will pay them more.
 Some time high tourism also leads to impact on the culture of local areas.
So in order to minimize these issues agencies as well as government related to tourism
sector can adopt process of tourism development and planning, according to which first stage is
to study recognition and preparation then setting of objectives or goal for strategy will be done
after that survey will conducted in specific locations. Then the fourth stage is to survey of
existing data then implementation of new data or information will be done according to location
after that analysis will be conducted (Barbosa, Castañeda-Ayarza and Ferreira, 2020). Then
tourism government or agencies will be formulating policy and plan then implementation of plan
will be conducted and at the end it will be monitored as well as reformulation will be done.
During this there are several issues or challenges faced by the agencies such as if agency stop

tourism movement in specific area then it will highly impact on the profits like Machu Picchu
done this. Moreover, it will also impact on the earning of local people because tourism is the
opportunity of earning for them.
Evaluation of different approaches to tourism development and planning for successfully
achieving sustainable objectives
There are different approach which a United Kingdom government and agencies can
adopt related to the tourism development and planning for the successfully achieving sustainable
objective, from which some main are mentioned below:-
 Planning approach – According to this, it is essential for the government to conduct
planning related to demand and supply of products for the visitors as well as they also
need to determine ratio of tourist which are effective for location (de Paula Arruda Filho
and Beuter, 2020). This is so because more tourists can impact negatively on the climate
and environment of destinations such as Machu Picchu, their government closes the
tourism entry as it impact on the nature.
 Integrated tourism planning approach – According to this approach government need to
conduct proper planning of the tourism and development in respect of which they need to
provide proper opportunities to local people for the earning. This is so because it help in
enhancing their as well as nation economy in effective manner.
 Government led approach – According to respective approach government need to
conduct planning as well as development so that they can maintain tourism effectively at
their location (Approaches to Tourism Planning and Development, 2020). For this
government agencies need to considered several policy instruments such as monetary
instrument, laws, government action, advocacy instrument and many more.
Evaluation of different approaches to tourism development and planning to identify and
justify rationale for measuring and monitoring sustainable performance
There are several approach to the tourism development and planning which can be used
for the identify as well as justify rationale for measuring and monitoring sustainable
performance, from which some are mentioned below:-

 Decrease impact on environment – In tourism industry if there is huge tourism and no
management it leads to negative impact on environment as well as it also arise to
pollution, traffic and wastage (Herrera and de las Heras-Rosas, 2020). So in order to
maintain suitable tourism it is essential for government to develop proper strategy which
minimize negative impact on environment which can be measure through comparing past
record with the current record.
 Maintain proper numbers of tourism – It is essential for the government agencies to
maintain proper ratio of tourism at specific location because more will impact on
environment whereas less will affect economy. This can be measure by comparing
current as well as past record of the numbers of tourism in a particular location.
TASK 3
Apply principles of sustainable and responsible tourism management
Impacts of tourism activity generated by a specific tourism attraction from an economic,
social, cultural and environmental perspective
At London, United Kingdom there are several famous location get impacted positively as
well as negatively through the tourism activities, the explanation of this is given below in respect
of The Warner Bros Studios Tour:-
 Economical – The tourism activities at The Warner Bros Studios Tour impact economy
in positive manner because it helps them in earning more and more money from tourist.
In addition to this, it will also help in generating enhancing country economic ratio in
successful manner.
 Social – In respect of social perspective relate to tourism activities at The Warner Bros
Studios Tour is positive as it generate employment opportunities for the local people as
well as it also help them in improving their leaving standard.
 Cultural – The activities related to tourism at The Warner Bros Studios Tour impact
cultural factor in negative as well as positive manner because due to high tourism local
traditional cultural get impacted (Kasemsap, 2020). But it also provides opportunity to
adopt new culture which makes nation and destination diversified.

 Environmental – The respective factor get negatively impacted through the tourism
activities at The Warner Bros Studios Tour because tourist affect environment by making
destination dirty and unclean.
How principles of sustainability implemented by a specific tourism business/attraction
meet stakeholder requirements and expectations
There are several principles of the sustainability which The Warner Bros Studios Tour
can implement in order to meet the requirement as well as expectation of different stakeholders,
from which some are mentioned below:-
 Living within environmental limits – According to this The Warner Bros Studios Tour
management must adopt eco friendly products as well as they must also avoid resources
or products which impact on environment negatively (Kennedy and Bocken, 2020). For
the implementation of this management must provide guidelines as well as policy which
follow up is necessary.
 Achieving a sustainable economy – In respect of this principle The Warner Bros Studios
Tour need to develop as well as maintain sustainable economy because through that they
able to minimize negative impact of tourism on destination as well as it will also help in
sustaining at marketplace for long time.
 Promoting good governance – In context of respective principle The Warner Bros
Studios Tour will promote rules, regulations and policies which are developed by
government for the tourism destination. In addition to this, management of The Warner
Bros Studios Tour will also ensure that every member will follow it strictly and ensure
others to visitors are also following it properly.
Analysis of contribution made by various stakeholders in developing sustainable tourism
practices to minimize the adverse impacts of a specific tourism business/attraction
A stakeholder refers to those people who are directly or indirectly linked with the
company operations as well as they get impacted or impacted the business operations and
functions (Molthan-Hill and et. al., 2020). Similarly, travel and tourism destination also have
different stakeholders which help them in development of sustainable tourism practices in order
to minimize the adverse effective of specific tourism business or attraction. In respect of The

Warner Bros Studios Tour, their main stakeholders are local, national and international visitors
or tourist, owner of The Warner Bros Studios Tour, investors, media or press, staffs and many
more. These all plays major role in the development of sustainable tourism as staffs ensure that
every one or tourist are following policy and guideline properly. Investors provide funds as well
as help in decision so that maintenance for sustainability will conduct properly (Mousa and et.
al., 2020). Media promote The Warner Bros Studios Tour to attract tourist as well as tourist also
contribute in developing sustainable practices as they follow each and every guidelines properly.
This shows that at The Warner Bros Studios Tour the entire stakeholder plays major role in the
development as well as implementation of sustainable practices.
Analysis of value and importance of stakeholder engagement and partnerships in
minimizing adverse impacts to meet overall sustainable objectives
The value as well as importance of stakeholder engagement and partnership in reducing
adverse effective to meet overall sustainable objectives refers to the situation which help in the
development of sustainable practices properly. The engagement as well as partnership of
stakeholders at The Warner Bros Studios Tour will help them in attracting more and more tourist
as well as stakeholders also help in ensuring that the entire tourist will follow all guideline
properly at The Warner Bros Studios Tour (Olivier, 2020). In addition to this, stakeholder
engagement as well as partnership also helps in developing more effective decision as well as
strategies which help in meeting sustainable objective of The Warner Bros Studios Tour.
Through this it can be determined that for every business as well as tourism stakeholder
engagement are necessary as well as it also help in ensuring there is attainment of proper
sustainable objective.
TASK 4
Evaluate how sustainable and responsible tourism management has evolved in a variety of
destinations worldwide
How sustainability is being developed and managed in a range of tourist destinations
worldwide

There are several factors through which sustainability is being developed as well as
managed in the range of tourist destinations worldwide such as The Blue Lagoon, Machu Picchu,
and Eiffel tower, from which some factors are given below:-
 Using resource sustainably – According to this, The Blue Lagoon, Machu Picchu and
Eiffel tower can use resources which are natural, social as well as culture based because
this will help in sustaining tourist for the long time (Priyadarshini, 2020). This will also
help in making long term business sense for the society.
 Minimize over consumption and waste – In respect of these famous tourism destinations
like The Blue Lagoon, Machu Picchu and Eiffel tower conduct reduction of over
consumption and waste avoiding costs of restoring long term environmental hamper as
well as contributes to the quality of tourism in the destinations. This will also leads to
sustainability of effective tourism destination around the world.
 Develop rules and regulations – According to this strategy authority will develop as well
as implement proper rules and regulation so that they can sustain tourism effectively. in
addition to this, it will also help in maintaining proper ratio of tourist at the respective
place which also help in minimizing waste or pollution.
Through these strategies The Blue Lagoon, Machu Picchu and Eiffel tower can adopt
sustainability related to the developed as well as managed in a range of tourist destinations
worldwide.
Evaluation of success or failure of sustainable management applied in a range of tourist
destinations worldwide
There is positive as well as negative aspect of every factor, which is determined by the
agencies in effective manner so that they conduct their work properly. In respect of travel and
tourism industry they can adopt several strategies in for the sustainable management of the
different locations around the world such as The Blue Lagoon, Machu Picchu and Eiffel tower.
But there are both positive as well as negative aspects of these strategies (Schulz, van der Woud
and Westhof, 2020). The positive aspects of strategies like using resource sustainably, minimize
over consumption and waste and develop rules and regulations is that it leads help in maintaining
proper situation at the destinations. Moreover, it will also help in attracting tourism but
minimizing waste and pollutions as well as it will also maintain economic condition of the
destination and nation.

In addition to this, there are several negative or failure of the sustainable management
such as it rules and regulation will limit the tourism which directly affect the economic condition
of the destination as well as nation (Tams and Elgar, 2020). Moreover it will also impact on the
demand of products and services as well as it also affect the implementation of new culture at the
tourism destination because local people oppose it as they love their own traditional culture.
Recommendations and solutions for improving sustainable management and development
for a range of tourist destinations worldwide
There are several recommendations or solutions which The Blue Lagoon, Machu Picchu
and Eiffel tower can adopt for the sustainable management as well as development, from which
some main are mentioned below:-
 Set proper business area for local people – According to this government need to set
proper setups for the local people so that they can sell their products at the tourist
destinations like The Blue Lagoon, Machu Picchu, London eyes, Eiffel tower and so on.
It is also essential for the tourism government and agencies to promote natural resource
and products of the destinations. This is so because it will attract tourist toward it and
they are more likely to purchase those products.
 Develop proper rules and regulation – In respect of this recommendation government
need to develop proper rules, regulations and policy related to tourist at the famous
locations like The Blue Lagoon, Machu Picchu, Eiffel tower, London Eye and so on.
This is so because it will help in managing ratio or rush of tourist in a specific location
(Vijayan and Kamarulzaman, 2020). According to this, they can fix the numbers of
tourist at the particular location in a month as well as for that they can conduct booking
in advance. Through this they also able to get extra income by booking.
 Conduct training of local people – According to this recommendation, government must
provide training of local people so that they will also able to promote natural products as
well as motivate them to minimize wastage (Wall, Mburayi and Johnson, 2020). For this
if local people maintain cleanness then tourist also feels that they should not affect the
areas by making it dirty.

CONCLUSION
By analyzing above mentioned points it can be determined and summarized that in
today’s time tourism and travel sector are increasing rapidly so it is essential for all companies
operating in respective sector must develop strategies. In order to develop strategies companies
and government need to conduct proper analysis as well as they also need to consider all the
factors which may impact on the respective sector. This is so because that will help in
developing effective strategies as well as plans which lead to boost in tourism level at the
particular location. In addition to this they also need to conduct analysis of other nations tourism
rules and regulation as that will also help in development of strategies as well as it will also help
in sustainability for the long term. Moreover, in whole case tourism development planning plays
a major role as that will help in understanding situation and developing strategies accordingly.

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