Restaurant Social Media: Advertising, Promotion, Legal & Ethical View

This presentation explores the principles of social media advertising and promotion, focusing on their application within the restaurant sector. It contrasts the advantages of social media marketing over traditional methods, emphasizing its increasing importance for businesses to connect with custo...Read More

Principles of Social
Media Advertising and
Promotion

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 2............................................................................................................................................3
Social media promotion and advertising more appealing for a company in the restaurant sector
than traditional marketing.......................................................................................................3
In what way are legal and ethical principles affecting the advertising campaigns in the
restaurant sector......................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Social media and promotion are the direct ways by which the company can reach to the
audience and they can also target new customers. It can be said that social media has changed the
life of people as it is convenient for people aiming to spread information faster. The presentation
is going to highlight the Advertising campaign with specific social platforms, advantages of
online methods in comparison to traditional
marketing methods.
TASK 1
Covered in PPT
TASK 2
Social media promotion and advertising more appealing for a company in the restaurant sector
than traditional marketing
Yes, social media promotion and advertising are more appealing for a company in the
restaurant sector than traditional marketing. It can be said that social media is increasing day by
day and it is adopted by almost all the businesses (Kubickova and Campbell, 2020). The main
objective of this explanation is to examine the role of social media on the business and its impact
on the activities of the business. As the social media has increased enormously because all the
organisations has started using social media to deal and project their business. It is one of the
convenient tool for communicating with customers and for marketing. Along with it, it is also
important to analyse the best social media site to target the desired audience (Ares and et. al.,
2020). For example Facebook is most efficient one to use and to reach thousands of people more
and due to this social media has got bigger reach than any other marketing platform. In addition
to this Social media is a important platform for all the businesses to make a change in
competitive environment. It provides crucial tool to seek out existing customers as well as new
customers towards any business. Among other things and traditional methods, social media has
dominated all the tools of the marketing methods. These days people use their phone to get the
information about any restaurant and the restaurants also use social media to keep the customers
engaged so that their attention can be drawn. Restaurant sector uses social media to connect with
connect with the customers in the most fun and creative manner. Some of the ways which are

used for example Twitter, Facebook, Instagram and many others. Such platforms are helpful in
posting high-quality pictures of the food, posting about the items of the menu, to present behind
the scenes videos and recognize the staff that is servers, chefs, bartenders and many others. The
first thing that people do when they feel hungry is take out their phone and search for restaurant
or a place to hangout (Makrinova and et. al., 2020). The main role of social media is to make the
company more visible in front of customers and it allows to maintain a touch with the customers
in order to build new customers of the restaurant.
In what way are legal and ethical principles affecting the advertising campaigns in the restaurant
sector
All the consumers have a right to have the best quality of food sand they are also allowed
to raise their voice for their food related doubts and standards. Ethics are said to be the set of
principles which govern the behaviour of the people in which ethical ads are real and such ads
are in limit of decency. Business ethics are crucial for the development of the business as in
restaurant business it is important to provide the best services (Dolega, Rowe and Branagan,
2021).
Legal and ethical principles that affects the advertising campaigns of the restaurant sector
are explained below-
 First of all, food sanitation is said to be the issue in the restaurant sector that can be
resolved by keeping qualified cooks in the kitchen that will lead to high standard of
sanitation.
 The staff of the food services industry should present themselves, their work, business in
the most professional and ethical manner. This is done to encourage ethical behaviour
that makes the overall environment of personal and professional development that will
be best for all members.
 Under the restaurant sector, legal and ethical principles comprises of providing and
selling only healthy and fresh ingredients in order to provide the best products for the
customers (Garrand, 2020).
 Another principles is to improve the quality of the service which is delivered at the
restaurant along with it, the skills of employees should be enhanced so that personal
service and food preparation will be improved to create the value for the customers.

 The owners of the restaurant have the main duty to make sure that staff operate in all the
activities of the organisation so that it can support to the organisation.
 Moreover, the owners and staff should also present themselves in the best professional
manner as that reflects the attitude of the organisation. The company should also
maintain the high level of integrity in both professional and personal level (Montero-
Liberona and Pimentel-Varas, 2021).
CONCLUSION
It can be concluded from the above presentation that social media and promotion has
been the most convenient way to communicate with the customers nowadays. There are more
advantages of using the social media as it is considered to be the best way to increase the
marketing exposure of the company

REFERENCES
Books and Journals
Ares, G., Machín, L., Vidal, L., Aschemann-Witzel, J., Otterbring, T., Curutchet, M.R.,
Giménez, A. and Bove, I., 2020. How can we motivate people to use nutritional
warnings in decision making? Citizen co-created insights for the development of
communication campaigns. Health Education & Behavior, 47(2), pp.321-331.
Kubickova, M. and Campbell, J.M., 2020. The role of government in agro-tourism development:
a top-down bottom-up approach. Current Issues in Tourism, 23(5), pp.587-604.
Makrinova, E.I., Matuzenko, E.V., Zaitseva, N.A., Larionova, A.A., Eliseeva, O.V., Mysova,
O.S. and Nagai, N.G., 2020. Assessing methodology development for the service
organizations advertising campaign effectiveness in audio blogs (Podcasts). EurAsian
Journal of BioSciences, 14(2), pp.3625-3632.
Dolega, L., Rowe, F. and Branagan, E., 2021. Going digital? The impact of social media
marketing on retail website traffic, orders and sales. Journal of Retailing and
Consumer Services, 60, p.102501.
Garrand, T., 2020. Writing for multimedia and the Web: a practical guide to content
development for interactive media. Routledge.
Montero-Liberona, C. and Pimentel-Varas, G., 2021, February. Development “Get Angry”
Campaign: Insights from Social Representation. In International Conference on
Information Technology & Systems (pp. 269-278). Springer, Cham.