Comprehensive Strategic Plan Analysis for Restaurant Brands NZ

This report provides a comprehensive analysis of the strategic plan for Restaurant Brands New Zealand (RBNZ). It begins with an introduction to strategic planning and its importance, followed by a SWOT analysis that evaluates RBNZ's internal strengths and weaknesses, as well as external opportunities and threats. The report then explores various strategic options, including rationalization/consolidation, product/service development, market development, and diversification, with a detailed discussion of each strategy's relevance to RBNZ. The strategic options are evaluated using the RACES framework to determine their feasibility and effectiveness. The report concludes by recommending the best strategic options for RBNZ, emphasizing the importance of product development for sustainable growth in the competitive fast-food industry. The report also mentions the importance of RBNZ's vision, mission and objectives to achieve sustainability by innovation and research with development.

Strategic Plan of
RBNZ

Table of Contents
INTRODUCTION...........................................................................................................................3
SWOT ANALYSIS.........................................................................................................................4
STRATEGIC OPTIONS .................................................................................................................6
BEST STRATEGIC OPTIONS ......................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic planning is an kind of organizational management activity that helps to affix
priorities, focus on energy with resources by strengthen operations by ensuring the contribution
of employees and stakeholders contributing towards achieving organizational goals and
objectives. Strategic plan is document helps to communicate and share knowledge and
information about organizational goals and necessary actions to achieve their critical elements
during the planning and execution exercise. This report is based on the Restaurant brands new
Zealand Limited which is an New Zealand fast food company. They currently operates in the
brands and taken their franchise right that are carl's Jr, KFC, Pizza Hut and Taco Bell. They to
remain always competitive in the marketplace they analyse and inspect each and every important
factor with their major impact on organizational growth and enhancement. The main vision,
mission and objectives of the RBNZ is to get sustainability in the marketplace by bringing
innovation and conduct research with development. By focusing on their major elements that are
people, food and planet with progress. They believe that if respective elements should be kept
fresh and healthy simultaneously it contributes toward our healthy lifestyle. The another major
mission of organization is to provide fair employer by considering the important assets of
organization (Ashton, 2015). By collaborating with society and work in favour of them they
connected itself with charitable activities. To remain always competitive organization with the
help of various methods and tools that are PESTEL and Porter five force model by analysing that
it has been concluded that while dealing with different nations they have to change in their
internal works and proceedings with the threat of competitors rises day by day as anyone can
enter into market easily that rises rivalry which impact on their profitability. For that they
conduct research and development time to time so that they remain always competitive in
marketplace.

SWOT ANALYSIS
To analyse the internal environment of an organization it is very much necessary to
evaluate each and every factor with the help of SWOT analysis that are as follows:
Strength
 Brand loyalty is one of the most
important factor that involved in
context of RBNZ they are very well
known in field of franchise they occupy
one of best brands under their roof that
are KFC, Pizza hut and Taco bell that
are one of best players in food and
beverage sector. As consumers easily
trust on the franchise as repeat business
contributors for the top line.
 The another major factors that they are
majorly operated in market of Zealand
and Australia market and franchise of
lot of brands under their roof so they
are economically so much sound that
give stability regarding political and
social expectation with technological
advancement (Brien, Ratna and
Boddington, 2012).
 They are highly technologically
advance that not only increases their
productivity but also profitability. As
organisation focus on majorly
consumer facing technology. With
consumers like to use the phones and
other electronic devices that helps to
make sense by connecting with
Weaknesses
 The major weaknesses of that
consumers gradually become health
conscious and demanding for the items
that are in their food that impact on
their profitability because major their
products are high fat and calorie
contented that are directly related with
two major points of interest.
 The another major weaknesses in front
of them that before the merger Tim
Horton attempt to get presence in
market of USA. As by that
geographical competition rises day by
day that impacted adversely on their
business which directly impact on their
business and level of profitability of
business in gaining important attributes.
 The another areas of weaknesses that in
today's world for an organisation
investing in CSR activities so it takes
too much time and resources to get
desirable outcomes and results and
sometimes after that consumers not
satisfied with them (Crick and Crick,
2015).
 With CSR activities for occurring
sustainability implemented in the

restaurant and their necessary
information.
organisation then employees resist to
adopt changes in positive manner that
majorly impact on their profitability.
Opportunities
 The one of major opportunity in front
of RBNZ that they can enlarge their
menu by offering large no. of products
under one roof as they are specialised
in some category of food so there are
great opportunity in front of them to get
new products with speciality to get
competitive advantage (Pereira, de
Jesus Henriques Correia and Schutz,
2014.).
 By using some new kind of marketing
strategy that helps to reach at large no.
of consumer base because neither of
these business use every large
advertising budget. So it is very
important to get establish into
marketplace by using different
marketing tool (Prayag, Landré and
Ryan, 2012).
 They by investing more time and
money in the social and ethical
activities can attain the loyalty of
consumers.
Threats
 The major threat in front of RBNZ that
they have high level of debt with more
than 10 billion dollar that made their
half of capital structure. With their
major brands operating at the debt level
for some time that is very hazardous for
them.
 AS per the report of company the cost
of food and beverage rise day by day as
per the standard inflation. With the
market of chicken and beef it totally
volatile that impacts on their business.
 The threat in front of RBNZ that they
operate various brands under one roof
that are Carl's Jr, KFC, Pizza hut and
Taco Bell that if any kind of
misconduct happens with these firms
then directly it affect on image of
RBNZ that hinders self interest of an
organisation that are very much
potential to remain always stable in
organisation.
So from the above discussion it has been evaluated that for an organisation before
building plans and policies they have to analyse the each and every important aspect so that gaps
should be eliminated in proper manner so that competitive advantage should be gained. In
context of RBNZ they by using that tool access their major aspects to perform properly.

STRATEGIC OPTIONS
Strategic options are creative alternatives in front of an organisation that are action
oriented in nature and helps to response in external situations that a firm encounter. Strategic
options avail benefits of various facts and actors, market trends and opportunities of outside
world to remain always competitive in the marketplace (Xie and Gu, 2015.). In context of
RBNZ they by using various strategies and tactics comply with changes in the organisation to get
potential outcomes. After analysing the SWOT analysis organisation can be choose the four
strategies that are as follows:
Rationalisation/ consolidation:
Rationalisation is reorganisation of a firm with objective of enhance their operating cost.
In context of RBNZ they by using that strategy they can easily expand or reduce the company
size, change in policy and alternative options that offered by products.
Product/ service development:
Product development that also known as new product management that is a series of steps
that includes conceptualization, design, development and marketing of new build rebranded
goods and services. In context of RBNZ they only deals in junk food so they can enter into the
healthy food and services so that they can easily enlarge business opportunities in positive
manner. So it is one of best strategic option for the RBNZ to remain always sustainable in the
market when they get one of best strategies simultaneously access to respond the issues
regarding sustainability and social responsibility.
Market development:
Market development is one of most important kind of growth strategy which evaluates
the options to develop the new market segments regarding their current products and services. In
context of they can enter into the new market in which they are not present already (Cassidy,
2016). They target non buying customers in current targeted market to remain always
competitive into the marketplace. By using that strategy organisation can enlarge business
opportunities by entering into new market segment that are very much important.
Diversification:
Diversification is an risk management strategy that merges or amalgamate the various
kinds of investments in their portfolio. The growth strategy helps to capitalise the market
opportunities by eliminating risk factors of various asset classes. In context of RBNZ they can

diversify their market by finding out major opportunities to remain always competitive in the
marketplace.
With the help of Ansoff matrix organisation they can enlarge business opportunities that
consisted Market penetration, market development, product development and diversification. All
are very much important for an organisation to enlarge business opportunities to remain always
competitive in the marketplace (Costa, Quintela and Mendes, 2015 ). They can develop new
products services that are healthy food and services that all brands associated with it serves junk
food so they can enter into that field. In product development organisation produce new kinds of
goods and services by adding some new features in it. Market penetration that rely on the selling
existing products into existing market. In product development in which business aims to
introduce new products into existing market. So all kinds of strategies are adopted by various
organisation according to their relevant factors that affected on their business. They enter into
new product that helps to bring sustainability by saving environment in positive manner. With
help of it organisation save the environment and build loyalty in front of their potential
consumers.
To justify the strategic options by using the RACES framework that are as follows:
Resource:
In RACES factor the resource factor consist of adequate resources to reach at desirable
goals and objectives in proper manner (Ricciardi And et.al , 2013.). In context of RBNZ they
have enough resource and materials they are a large organisation in which great brands gives
their services so they spend lot of time and resources to conduct research to remain always
competitive in the marketplace. Shares of restaurant hikes by 14% after the flagged of maxi-can
company by controlling their stake in brands.
Acceptable:
In context of RBNZ they bring in market product development strategy employees are
optimistic towards that strategy as they get more opportunities to enlarge market. They by giving
proper knowledge and information to employees regarding changes occurs in the firm so that
they can give their best at time of strategies adaptation.
Coherent:
That strategy implementation is very much logical that they are very much competent in
the market with they only deals in the fast food (Ansoff And et.al ., 2018.). So people become

more health conscious day by day for that they can enlarge business opportunities in sector of
healthy food category.
Effective:
Product development is one of most effective kind of strategy that helps to enlarge
business opportunities in positive manner. In context of RBNZ they operates in almost of the
countries so needed to diversify range of products so that they remain always competitive in
marketplace.
Sustainable:
Sustainability is very much important for an organisation by save environment and
provide healthy food to consumers so that they become loyal towards products and services that
are offered by RBNZ. As the already build positive image in front of market if they enter into
market they also build positive image and get sustainability.
BEST STRATEGIC OPTIONS
To choose one of best strategies and tactics is very much important for an organisation to
build plan and policies accordingly. Product development is one of effective strategy to enlarge
business opportunities. It helps to manage and measure the success factor by adding some new
features in the product portfolio so that emerging needs and demands of consumers should be
compensated in positive manner (Gordon, 2013.). With market development strategy should be
rejected as they are expand in large market space and consumers gradually become more
demanding in market. While entering into market by opening some outlets of healthy food
organisation can face some challenges of failure but by proper planning and their implementation
they can gain organisational goals and objectives in positive manner. Some intended
consequences that face by organisation that is change in market rate, inflation affects on their
business and their consequences on business activities. Sometimes in countries people not favour
the product so there are some kind of unintended consequences face by them (Cordeiro, 2013).
That strategy by building healthy products and services that not harm the environment and
provides sustainability. By evaluating the factors that consisted with that product development
factor that it provides pace by using the game changing strategies and tactics that changes in
consumers taste and preferences to remain always competitive in the marketplace. It give
opportunities that are hidden so with help of research and development organisation can easily
find out the opportunities in market and enlarge business opportunities by finding out major gaps

to perform in best manner. It is one of best worth ful project and give important knowledge and
information that it helps to reach at desirable goals and objectives in positive manner. In context
of RBNZ they develop the new product that are healthy food that are rare in nature to establish
into marketplace (Lewis, Andriopoulos and Smith, 2014). So it has been analysed that for an
organisation find out one of best growth opportunities is plays very important role to remain
always competitive into marketplace. So it should be evaluated that before optimise
opportunities organisation have to evaluate each and every essential factor to get potential
outcomes by observing the taste and preferences of consumers at different regions.
CONCLUSION
From the above report it has been concluded that for an organisation it is very much
necessary to evaluate the growth opportunities time to time that helps to remain always
competitive in the marketplace. For evaluation of organisation as well as external environment
they use various kinds of strategies and tactics that deliver fruitful knowledge and information by
analysing the gaps in the performance in positive manner. To evaluate the internal work
environment organisation put their best resources that helps in taking important decisions in
good faith of organisation. With the help of analysis organisation can be able to build one of best
strategies and tactics which is very much important for an organisation to move on systematic
path and direction to achieve organisational goals and objectives in positive manner. Strategic
options are significant in context of organisation by analysing both its pros and cons direct
towards enhancing organisational and personnel morale in giving their best. Strategies and
tactics are very much crucial to organisation for gaining competitive strength and enhance level
of loyalty in employees by delivering the value by using one of best technology and tools in
positive way.

REFERENCES
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