This report investigates the feasibility of London-based restaurant Murano expanding its operations by opening a new branch. It presents findings developed through secondary and primary data analysis, including graphical representations of revenue, profit trends, and consumer preferences. The analysis reveals that while the expansion is viable from marketing, legal, and operational perspectives, financial projections indicate negative worth in the initial four years. However, long-term profitability and growth are expected. The report concludes that if Murano can sustain the initial financial burden, the expansion is justified, recommending that the restaurant unit consider the long-term growth potential when making its decision. It also considers consumer awareness and satisfaction, indicating a positive reception for a new outlet.