Business Development Proposal and Reflection: Malta Restaurant

This report presents a comprehensive business development proposal for a new restaurant, 'Home-town,' in Malta. The proposal focuses on offering organic and local cuisine to both residents and tourists, capitalizing on Malta's growing tourism sector and the increasing demand for healthy food options. The report includes a detailed introduction outlining the business idea, its rationale, and the chosen scenario. It provides a thorough literature review, examining the significance of information in business growth, strategies for meeting customer needs, and an analysis of the tourism and hospitality industry in Malta. The methodology chapter outlines the research methods employed. The report analyzes data related to customer satisfaction, loyalty, and the impact of online food delivery services. It concludes with recommendations for the restaurant's success, including the importance of expert advice and customer-centric strategies. The report also includes an abstract, rationale for the business idea, clear aims and objectives, and an overview of the project's structure.

BUSINESS DEVELOPMENT
PROPOSAL AND
REFLECTION

TABLE OF CONTENTS
CHAPTER 1-INTRODUCTION.....................................................................................................4
TITLE..............................................................................................................................................4
ABSTRACT.....................................................................................................................................4
OVER ALL COHERENCE/ JUTIFICATION................................................................................4
RATIONALE FOR BUSINESS IDEA...........................................................................................5
SCENARIO CHOSEN.....................................................................................................................5
CLEAR AIM AND OBJECTIVES.................................................................................................5
BACKGROUND TO THE SUBJECT AREA................................................................................6
STRUCTURE OF THE PROJECT.................................................................................................6
CHAPTER 2- LITERATURE REVIEW.........................................................................................9
Theme: Significance of information in business growth...........................................................9
Theme: Strategies for resolving customer's problem or fulfil their needs...............................10
Theme: Tourism and hospitality industry in context of its growth rate, size and existing
competitors................................................................................................................................11
Theme: Method that are used by business to meet changing customer's requirements for its
growth and expansion in tourism sector...................................................................................14
RESEARCH METHODOLOGY...................................................................................................19
Chapter: Data Analysis..................................................................................................................24
Theme: Appointing expert is the best way to deal with issues face by customers..................25
Theme: Customer satisfaction is the tactic to achieve success in restaurant sector.................27
Theme: customer loyalty can nt get affected with increased competition under the hospitality
sector.........................................................................................................................................32
Theme: Unsolved issues of customer is the major challenge face by customers in restaurant
sector.........................................................................................................................................33
Theme: Online food delivery app could spoil growth opportunities for restaurants...............33
Appropriate performance results...............................................................................................37
Literature review.......................................................................................................................38
Chapter: CONCLUSION and RECOMMENDATION.................................................................40
CONCLUSION.........................................................................................................................40

Recommendation......................................................................................................................41
REFERENCES..............................................................................................................................44
Appendix........................................................................................................................................49

CHAPTER 1-INTRODUCTION
This chapter is about introduction related to the topic to which study has been pursue so
that necessary data can be collected related to development and management of new business
idea for better outcome. Business refers to an institution that is engaged in providing products
and services to customer's so that their needs can be fulfilled and company can retained its
market share in external environment. Entrepreneur are coming up with new and new business
ideas to earn higher profit margin by delivering qualitative services to customer's. Therefore,
overall this report is about a new business idea of starting a restaurant in Malta so that traveller
has better place to have fun and enjoyment (van den Heuvel and Martínez García, 2017). This
dissertation has created crucial information related to the development of new business idea and
the way it contributes in meeting customer's needs beyond their expectancy level.
TITLE
“ To start a new business of restaurant in Malta named as “ The home-town” that
delivered organic and local cuisine to range of people living in the society.
ABSTRACT
In recent scenario, most of the people are preferring to have tasty, healthy more
nutritional food and hygiene and better place to stay outside the home. Globalisation has lead in
increasing number of tourist in Malta around the year thereby giving opportunities for starting
new business of restaurant to delivered services to them. This dissertation has included all crucial
detailed related to the new business idea, the way it will help in fulfilling or resolving problem of
customer's (Kumar and et.al., 2019). So, it has consisted information about hospitality industry in
terms of their size, growth rate and competitors analysis. Moreover, it has defined marketing
mix, targeting and positioning strategies used by company to attract and retained maximum
number of customer's in the firm.
OVER ALL COHERENCE/ JUTIFICATION
Malta is one of the most the fastest growing economies of European Union that offers
wide range of opportunities for business to earn more profitability and market share by providing
better services to people. The people have high living standard, renowned climate and
Mediterranean lifestyles so traveller from across worldwide are interested to come and have fun,

entertainment. Moreover, it can be stated that for local as well as tourist food and drinks are
regular part of their respective lifestyles so it is good business opportunities top start a restaurant
near the island. So, Home-town by offering unique, organic, healthy, tasty and more delicious
food products to customer's is able to enhance its business in hospitality industry (Mayer, 2018).
Therefore, it can be justified that starting a restaurant business in Malta that offer organic food
will be fruitful as it will help ensuring health and safety of people.
RATIONALE FOR BUSINESS IDEA
There are various reason which state that why business to start new restaurant that offer
more healthy food is good opportunities as it will help company in enjoying maximum market
share and revenue within limited time frame. Malta has better infrastructure and facilities that
contribute in supporting around 1.1 million tourist every year to come and enjoy their leisure
time. Moreover, tourism is one of the sector that has effectively contributed in Malta economy
by supporting around 14.9% of employment and 33180 jobs in 2018. Such as it was estimated
that there were around 3.2 millions international arrivals across worldwide so the business idea
of new start-up of restaurant. At the same time, people due to increasing number of diseases
wants to have more healthy and organic food products so Home-town by offering such products
is able to yield more outcome (Massa and et.al., 2017). Therefore, all such statistic clearly
specified that starting restaurant near the island will be helpful in meeting customer's expectancy
in better manner.
SCENARIO CHOSEN
In current scenario, there are large number of restaurants in Malta but know body has
think of promoting organic and local cuisine to people or tourist in order to satisfied their wants.
“ Home-town” by offering more qualitative, healthy and nutritional products is able to enhance
customer's satisfaction and enjoy more revenue and profitability. Moreover, the statistic also
illustrate that Malta in future will get around 407,1 million U.S. Dollars in 2023 through
restaurant and delivering food services to range of customer's. The company by providing more
tasty, healthy and delicious food products to people is able to build and retained its brand image
and lead differentiate positioning in hospitality industry (Remane and et.al., 2017).
CLEAR AIM AND OBJECTIVES
AIM

The aim of the study to understand development of new restaurant business with a
objectives to delivered qualitative experienced to end individual that are living in the society.
OBJECTIVES
 To gathered useful information about development of new restaurants in Malta.
 To analysis and understand the way various strategies can be used by business to resolve
customer's problem or fulfil their needs.
 To get more knowledge about tourism and hospitality industry in context of its growth
rate, size and existing competitors.
 To suggest various method that are used by business to meet changing customer's
requirements for its growth and expansion in tourism sector.
BACKGROUND TO THE SUBJECT AREA
The background of dissertation belong to tourism and hospitality subject area that has
wide scope as it has contributed in generating lot of revenue and employment for people.
Likewise, it has lead in contributing around 15% in national gross domestic products of Malta
economy thereby making lifestyles of people better. The subject area of study is related to
establishment of new business ideas that is restaurant named “Home-town” which has planned to
promote local cuisine and organic food products for health and safety of people (MAITLO,
MEMON and SHAIKH, 2020). Thus, the study related to the subject area will contribute in
understanding actual size, trends and preferences of people related to tourism and hospitality
industry. Thereby, the way new business ideas will be helpful in attracting and fulfilling needs of
large number of people staying in society.
STRUCTURE OF THE PROJECT
This is an portion of introduction that specific about the layout of structure in which the
dissertation will be proceeded so that necessary information related to the topic can be gathered.
In another words, it helps in outline the structure of the project or the way study will be pursued
so that necessary data can be collected to specific areas or topic (Pagani and Pardo, 2017).
Therefore, the way study has completed or structure of the project is as follows:
CHAPTER 1-INTRODUCTION
This is beginning section of dissertation that specify about the purpose, objectives or
goals of pursing study related to specific topic. It helps in summarizing all necessary information

that are contained in the structure and the way they are fruitful in making study more useful.
Moreover, it contained detailed related to the rationale of selecting specific topic or new business
ideas so that existing problem or needs of diverse range of people can be satisfied.
CHAPTER 2-LITERATURE REVIEW
Literature review is second chapter that is survey of scholarly sources like books and
journals, theses and well published articles in context of particular topic. At the same time it can
be stated that it is overview of current knowledge, helps in identification of relevant method as
well as research gap. Therefore, it analysis, synthesized and evaluates the knowledge related to
specific subject.
CHAPTER 3-METHODOLOGY
This is third chapter which explained about the several methods that are used by scholar
to continue the study related to development of new business idea. Thus, it can be illustrated that
this chapter specifies about the method, tool, strategies that are undertaken by scholar in order to
complete the research and gathered necessary information. Moreover, it has contained reason for
selecting specific method related to gathering, analysis and interpretation of data.
CHAPTER 4-DATA/ RESULTS ANALYSIS
This is the fourth chapter which consist of the way data will be process or transformed so
that necessary information can be extract for better decision making. So, it is chapter that
contained result or useful information that has been gathered from different sources which could
be helpful various individual in taking correct decision.
CHAPTER 5-DISCUSSION, CONCLUSION AND RECOMMENDATIONS
This is the last chapter of dissertation that consist of discussion, conclusion and
recommendations related to development of new business ideas in Malta. It is portion that
discussion about the relevant facts and figure or data or information gathered in results. On the
basis of results.

CHAPTER 2- LITERATURE REVIEW
It is the chapter that deals in discussion of published information pertaining to particular
subject within certain period of time. So, it is just simply summary of sources and helps in
providing guideline related to the study. Therefore, it is chapter that has consisted of search and
evaluation of available literature of well-known author in context of development of new
business idea.
Theme: Significance of information in business growth
As per the views given by Higgins-Desbiolles, Moskwa and Wijesinghe (2019), it can
state that business is all about information and knowledge. Information denotes different aspects
associated with the business. Conclusive aspect related to information denote that information
provide facts and figure about different functional and operational areas associated with the
business entity. All decision in business are taken based on the facts and information collected by
researcher and with support of scholars. Information become the base of every decision taken
related to operation and growth of the venture. Business growth is about to maximises the
potential outcomes against the operations entertained by the organisation. Sampaio, Hernández-
Mogollón and Rodrigues (2019), in its study denoted that knowledge and information is the basis
behind taking decision related to operations and functional areas in every business entity.
On the other hand Kalargyrou and Costen (2017), has made criticism about the use of
information in business decision making is such that many times due to availability of fake
information source and over reliability on information companies take poor and unhealthy
business decision. All this create negative impact over the growth of business in market. Many
times information become false and collet through fake sources which further spoil all decision
making associated with the business. Authenticity of information becomes essential to measure
when it comes to take the best level of decision in business. The utilisation of false information
source will lead to only ineffective business decision making that will further lead to failure of
even a profitable business idea.
Ye, Xiao and Zhou (2019), in its research over information in business operation stated
that growth is a critical elements and factor that are tough to identify ion context to the business
operation. Information in context to the growth is reflected as sales figures, profitability margins
and all other facts that can clearly denote how much expansion company or business entity could
achieve in respective market place. Sales and profitability increment become the basis in every

case to determine the level of growth business organization could address against taking any
decision in business. Further the business decision making is regarding different elements and
aspects of the business. Different areas of business is associated with these decision making
taken by the organisation. Information become part of all different areas of business associated
with venture. Malik, Madappa and Chitranshi (2017), has refloated in the research study over
information and its involvement in projection of growth. Companies identify its growth rate with
support of both factual and qualitative information sources. Report of Motta (2017), over the
business development and growth in case of restaurant sector becomes necessary. In context to
business expansion every time companies make any decision it collect the information in facts
and figures to provide a suitable basis for taking business expansion decision.
Theme: Strategies for resolving customer's problem or fulfil their needs.
On the basis of the views and opinions stated by the Baena (2018), it is indicated that
solving customer issues is all about dealing with the different concerns associated with the
potential customers associated with the business entity. Customer satisfaction is the concept that
strategically followed by the business entity. Solving issues of customers is the best way to
achieve best level of consumer satisfaction level against channelising business practices. When it
comes to addressing different issues associated with the potential customer sin market company
follow the approach where it appoints professional who solely look at the concerned areas of
customers. The professional solely focused towards dealing wth the problems or issues
consumers are facing against entertaining services and practices of business entity
The views provided by Köseoglu And et.al. (2019), over the approaches used by
company to address all different issues and problems associated with the potential customer part
of business. In context to the hospitality organization dealing with the issues face by potential
customer base play huge role in the overall growth and development of business entity. Service
sector business entities are immensely influenced with the level of customer satisfaction it could
achieve against the business operations channelizes by the organization. Customers will only
come back to the business entity if the organization is capable enough to deliver favorable
services to its customer base. Altinay and Taheri (2019), further stated that solving issues is the
key to get success in context to the hospitality sector organization. Companies hire professionals
and customer service executives to support the customers part of organization for addressing all
their issues and problems dealing against entertaining issues of customer in market. It is

necessary for the business entity to approach customer in such manner that it come back to
business entity for entertaining the service again.
Theme: Tourism and hospitality industry in context of its growth rate, size and existing
competitors.
Tourism sector is among one of the highly reputed industry associated with the global
business environment. Malta is among the premium, hospitality sector business entity that allow
the corporate sector to invest resources at such a destination. Over the period of time people
become more interested in exploring Malta due to its location, climate, whether condition, safety,
security, environment, culture, traditions, festivals and so many aspects allow the country to
attract millions of travelers and people from all across the globe to come and explore all the
luxury. Hennchen (2019), in its study over the location stated that this place and country allow its
visitors to explore all types of natural amenities that can improve the traveling experience of all
travelers and visitors. The popularity of the location could allow the travelers and people fropm
all around the world to go and explore the destination. The emergence of the destination as a
tourist hub could attract commerce in the respective area and location. Emergence of the country
as a travel and tourist destination is very recent. Earlier the demand of the country was not as
aggressive as it has become now in between the customers and visitors of all across the globe.
Emergence of social media could also become the possible reason behind the popularity and
emergence of some specific destination like Malta as a travel and tourism hug due to spread of
videos based on such location and destination.
As illustrated by the Rather (2018), in its research over the travel and torusim sector of
Malta is that the economy could become the emerging economy at a global level due to its
raising popularity as a travel and tourism destination. The recent statistics and figures clearly
state that the country could grow its travel and tourism sector at a rate of 14.3%. The recent
statistics state that the overall turnover of Malta of its travel and tourism sector is approximate
2.06 billion which kep on increasing every year at a rate of 14.3%. The growth of the industry in
Malta is so rapid in against to increasing popularity of location. Taqi, Ajmal and Ansari (2018),
in its study over the corporate entities entertaining growth opportunities in Malta as a part of
travel and tourism sector. The key player of Malta as a location under the hospitality sector are
Hilton Hotel, Corinthia St George's Bay, The Westin Dragonara Resort, Inter continental and

many other hospitality organizations are the key players associated with the travel and tourism
sector in country.
The other side of travel and tourism sector is such which allowed the Page and et.al.
(2017), to critic the travel and tourism sector of Malta. The scholar has reflected that covid 19
pandemic has been the major challenge and hustle for the travel and tourism sector at a global
level and also for the Malta as well. Due to the global pandemic the sector could face a strong
downfall in growth rate and development prospect. Before the pandemic of covid the sector was
emerging rapidly in Malta but as a post pandemic impact the situation is getting worst. Business
could face failure and also raises question over the sustainability of such business houses. Seyfi,
Hall and Kuhzady (2019), has also projected that pandemic has completely changes and
influenced the decision-making of customers to go and explore the Malta. Almost all travelers
and customers who are supposed to visit the location in the respective time frame had to cancel
all travel plan to explore the location.
Along with the hotel and restaurant there are plenty of other features could introduce by
the government in Malta to grow and develop the travel and tourism sector of the country.
Belitski and Heron (2017), in the study over tourism in Malta presented that along with hotel and
restaurant there are plenty of other features has been offered in the location to customers and
travelers. Sport tourism has been focused by government that could allow the travelers and
customers to explore the benefits of different sports like campaigning, rock climbing, skydiving,
born fire like events and many such adventure sports. The modern era of travel and tourism is not
only restricted to traditional travel and tourism areas but today the world has changed
immensely. Sport tourism could become the center of attraction for government at a global level
to attract more growth opportunities in country. Belitski and Heron (2017), has been focused
over different sporting events and such related activities to expand the growth of travel and
tourism sector. Malta government has also given huge emphasis over improving the reach of
location in travelers with support of different sporting and adventures sports like skydiving and
many other to attract travelers from all across the globe.
The views of Horng And et.al. (2018), over the growth and development of travel and
tourism sector of Malta. The study clearly state that in order to grow the travel and tourist sector
government could spoil the natural resources like forest area, maintain and many such natural
resources. The growth and development always entertain on a certain cost where the loss related

to natural resource is occurred in country. The emergence of different sporting events further
cost the risk of human resources and customers who try to enjoy the set feature. This become a
huge challenge for companies and business entities to deliver the activities in such manner that
tourist could suffer life threatening events and results. Nhamo, Chikodzi and Dube (2020), has
spotted that all the modern ways to channelize operations under travel and tourism sector are
very risky. Sporting events always create threat related to life and death of customers enjoying
such events. Apart from these the current time has been very critical for all the business entities
delivering operations and functions under the said area. Risk related to financial loss has also
increased due to the existing covid situation.
Theme: Method that are used by business to meet changing customer's requirements for its
growth and expansion in tourism sector
The opinion illustrated by the Tichaawa (2017), about the growth and development of
travel and tourism sector. Business environment is constantly changing factor as every time the
practices keep on changing to match up with the modified needs and demand of associated
market. Marketing mix is among the core model or practice that is utilized to formulate
different strategies as a business entity to entertain growth in the respective market place. This
model summaries different factors like product, price, place, promotion, people, physical
evidence and process. Product in travel and tourism sector involve hotel, restaurant, food supply,
guide and many such products that are associated with different business ideas. Companies try to
sale all these products mentioned above against channelizing business operations. Song, Li and
Cao (2018), in the research over marketing mix in travel and tourism sector demonstrated that
the sector is highly competitive in Malta due to the landscape and popularity in between potential
customers. In such a competitive market this is crucial that business houses offer all different
products in the most affordable price structure. This become essential for the businesses to
constantly attract potential customer base in process to sustain the growth rate. TO entertain the
respective growth rate this is crucial for the business entity to offer all its products at a
reasonable and competitive prices so that companies can attract potential customers to buy the
product offer by business entity irrespective to the level of competition.
The criticism has establsuhed by the Oji, Iwu and Tengeh (2021), over the product and
pricing feature of marketing mix is that this is very challenging for the businesses to offer
different product to customer as compare to the rest of the business ideas. In context to the