Victoria University: Restaurant Dining Experience Survey Report

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Added on  2022/10/01

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AI Summary
This report presents a questionnaire designed to survey customers of boutique restaurants, focusing on factors influencing their dining experiences and future behavioral intentions. The survey explores the impact of servicescape (architectural style, temperature, aroma, lighting, cleanliness, layout, tableware, menu design, location, and parking), perceived authenticity (matching local culture, design, food presentation, taste, menu, recipes, interior design, music, and employee appearance), overall dining experience (thrill, selection of dishes, enjoyment, uniqueness, cultural experience, attractiveness, relaxation, and personalized service), and staff empathy (willingness to help, politeness, personal attention, relief from queues, neatness, cultural representation, understanding needs, going above and beyond, and prompt service). The questionnaire also assesses the respondents' future behavioral intentions, including revisiting the restaurant, recommending it to others, and speaking positively about it. Demographic information such as gender, age, education, occupation, and income is collected to provide a comprehensive analysis of the target audience. This data is collected to assist the educational development of students at Victoria University and is managed in accordance with the Privacy Act. The survey aims to provide insights into customer satisfaction and loyalty within the boutique restaurant industry.
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