Techniques for Motivating Restaurant and Pub Employees: A Case Study

This report, a literature review from a dissertation, focuses on techniques for motivating employees in restaurants and pubs, using "The Beehive Restaurant and Pub" as a case study. It explores the concept of employee motivation, differentiating between intrinsic and extrinsic factors, and emphasizes the importance of employee motivation for business growth. The review covers various motivational techniques, including promoting camaraderie, setting goals and reward systems, providing personnel training, offering intrinsic rewards, and team building. The report highlights the significance of employee motivation in achieving customer satisfaction, enhancing employee performance, and driving overall business success, referencing viewpoints from various authors and researchers. The conclusion emphasizes that motivated employees are crucial for a business's ability to meet strategic goals and achieve long-term growth, highlighting the link between employee satisfaction and positive business outcomes.

Research Dissertation

Table of Contents
Chapter 2: Literature Review ..........................................................................................................1
The concept of motivating the employees at restaurant and pubs..............................................1
The technique of motivating the employees in restaurant and pubs...........................................2
The importance of motivating employees for business growth..................................................4
REFERENCES................................................................................................................................6

TITLE: To identify techniques for motivating employees working in restaurants and pubs. A
case study on “The Beehive Restaurant and Pub”.
Chapter 2: Literature Review
The literature review is refers as the process of conducting an in-depth evaluation which
involves a systematic examination of prior published work. In addition, literature review is
defined as an effective or descriptive, analytic summary of the available material that are related
to a particular investigation topic. This is the most important area of investigation which assist
the over all work in right manner by determining the existing information. Therefore, available
information is mainly effective in assisting the overall work in right manner. This part is
recognised as the base of investigation as in this an effective theoretical framework is created to
aid the work in significant manner to reaching at the key outcome. In this particular area, data
accumulation is based on secondary sources i.e. books, journals, newspapers, published research
articles and past investigation reports. This section is viably based on the aim and objectives of
the investigation, thus in this an appropriate theoretical frame work is developed by analysing
the views and opinion of authors and writers. The present investigation is based on determining
the techniques for motivating employees working in restaurants and pubs, thus the study area is
wide and in this opinion of the individual authors and writers who are having suitable knowledge
matters a lot in providing proper assistance in the suitable execution of the work.
The concept of motivating the employees at restaurant and pubs.
As per the views expressed by Ashley Donohoe, 2018, Employee motivation is refers as
an effective tool for motivating employees, thus it is also defines as an intrinsic and internal
drive which are effective in putting necessary efforts and actions towards the work related
actions or activities. In addition to this, employee motivation is refers as a level of energy
commitment or creativity which an organisational employees brings to their jobs. Employee
motivation is the major concern of management, thus the management of businesses are mainly
focuses over motivating employees at work place for the purpose of enhancing their moral and
capability to work. According to the opinion stated by Lodewijk Noordzij, 2013, Employees are
the key asset in the context of restaurant and pubs, thus the growth and development of
restaurants are based on the performance of employees. In restaurant and pubs the primary
consideration of management is to motivating employees at work place via developing their
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overall operations and progression. Job motivation can be intrinsic and extrinsic, thus the factor
of motivating employees are mainly come from internal as well as external resources. Therefore,
employees motivated from external forces wants to attain recognition, praise and some
momentary rewards like incentives, compensations etc. by the company. For example: The
management of Beehive Restaurant and Pub are concern on providing month rewards and bonus
to their employees on the basis of their performance. On the contrast, an internal motivated
employee is mainly inspired to do well from a selected aim, power, meaningful work and
independence etc. Thus the management of an organisation can give a challenging and
interesting work to motivate their employees at work place. As per the opinion stated by Margot
B. Dermody, Marilyn Young and Susan Taylor, 2019, employee motivation is an effective aspect
which performs vital role in the context of restaurant and pub, thus in this industry customers
satisfaction is the major key and the need of buyers can be satisfied through the effective
performance of employees, so it is important for a restaurant and pub business to motivate their
employees in for their working, thus it create value in attainment of higher growth and success at
market place. Apart from this, an individual is mainly works for fulfilling their own needs and
desires, thus the satisfaction of an individual is gained via the environment of the work place.
Therefore, the key consideration of management of an organisation is to developing the moral of
employees at work place for the purpose of attaining their personal as well as professional goals.
As a large British restaurant, The Beehive Restaurant and Pub, is mainly motivated for attaining
growth and profitability via strengthen their workforces, thus ultimate progress of the restaurant
is based on the contribution of employees. So the management of Beehive Restaurant and Pub, is
concern over motivating employees via providing external and internal benefits. However,
employee motivation could mainly be resulted in attainment of higher growth and success.
The technique of motivating the employees in restaurant and pubs.
According to the opinion stated by Rob Wormley, 2016, employee motivation in the
context of restaurant business performs effective role, therefore in the service industry the
growth and success is based on the performance of employees. So it is important for the
businesses to motivate their employees for the purpose of attaining higher growth and success at
market place. Employees are the livelihood of a restaurant business, and if the employees of the
firm are not feeling happy or motivated that it affects the overall working of the restaurants.
Employees are more than just workers, as employees are recognised as the cogs in the machine
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that’s a restaurant. Therefore, they keep the restaurant going in effective manner via putting their
significant efforts. Beehive Restaurant and Pub, is operating at large level and mainly focuses
over achieving higher competitive edge via improvising the operations and functions of the firm,
Therefore, the restaurant and its management is concern over motivating employees at work
place for their effective working, as motivation is effective in encouraging employees for putting
their significant efforts in the proper execution of organisational operations. According to the
opinion stated by Jesse Noyes, 2018, For the effective operations of the restaurant, it it important
for the management of the firm to motivate their employees via applying effective and efficient
techniques, as suitable techniques are effectual in providing suitable motivation and assistance to
the employees to work in more effective manner. Some important techniques of motivation, that
are implemented by restaurant and pub are associated as below:
Promote Camaraderie: This refers as an effective technique of motivating employees at work
place, thus it is important for an organisation to not pretending as one giving out praise to the
employees for their effective work. Encourage co-workers to explicit their understanding among
their peers and foster a team environment. Restaurants like Beehive Restaurant and Pub is
concern over promoting camaraderie for encouraging employees at work place, thus this create
value in attainment of higher employee motivation which could be seen in the performance of
staff members.
Set Goals and Reward System: It is also recognised as the another key tool which is requires to
be implemented by the businesses for the purpose of assisting organisational objectives in
effective manner. In the context of restaurant business, it is important for the management to set
predetermined goals and objectives for motivating the employees in right manner to attain higher
growth and progress.
Personnel Training: This is also another key aspect which is requires to be provided by the
businesses for the purpose of motivating people at work place. Therefore training is effective in
developing the skills and ability of employees that could be benefited for the firm in execution of
suitable business operations that are effective in achieving goals and results. In the context of
Beehive Restaurant and Pub, the company is concern over providing on the job training as it is
mainly effective in terms of restaurant businesses, as it is effectual in attaining higher growth and
success.
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Intrinsic Rewards: Reward is benefits that given through employer mainly promotion,
satisfaction and money. Intrinsic rewards are those which come from within employees. If
company provide the positive working environment and good communication then it helps in
enhance motivation level of employees. In addition to this, employee who motivated intrinsically
is working for own satisfaction that may value to challenging work that employee perceivers to
meaningful to an organisation. Through having the regular communication with employee,
management can learn regarding the motivations of employees and also learn to creative or
innovative ways to rewards them.
Team Building: Team building is one of the important activity for business organisation to
motivate their employees to do something well. Mainly, team includes different employees who
have their own specific skills and abilities that help them in motivating others. Working in a
team help in sharing values with other so that team members can improve their performance at
market place. Along with this, team work also support in influencing other to share their views
and opinion with each other through which employees can perform their best and tries to attain
set target. this will directly contribute in efficiency level of workers at working area.
The importance of motivating employees for business growth.
According to viewpoints of Victor Lipman (2014), it has been analysed that when
environment of a business becomes complex, then high performance of employees help in
dealing with same more efficiently. When workers under such situation, perform at their level
best then earning success and maintain growth of business, becomes easy for a company. The
potential for growth can only be possible for an organisation if they motivate employees by
considering four main aspects. It includes financial, career, professional and personal growth of
employees that help in providing job satisfaction in them. Hereby, giving rewards and incentives
for outstanding employee performance help in offering financial growth to employees. Similarly,
organising training program, adding more responsibilities and push workers to do best, aid a firm
in career development of them. As per Anar Nasibov (2015), doing business is more challenging
for company that operates at international level. Both internal and external environment factors
like stakeholders, changes in customers demand etc. arise challenges in terms of employee
performance and revenue growth of business. Therefore, to build a profitable organisation at all
over the world, it is vital for organisations, to employ motivational practices. This would help in
managing workplace and survive in a profitable way for organisations. But among various
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factors, production of workers considered as the biggest challenge in front of company's
management to protect highest productivity. The reason behind this is long-term benefits, that an
organisation can gain only by support of motivated employees, that help in delivering high value
to business for attainment of revenue growth. By employing motivational factors, organisations
can create job-satisfaction, achievement, fulfil financial need and both professional and personal
growth for them.
As per views of Bob Nelson (2018), it has been argued that employee motivation refers to
most critical aspect at workplace, which helps in leading the performance of company.
Motivated employees allows management of a firm to meet strategic goals, because with positive
contribution of them, a company cannot takes risk to make changes in business for attainment of
high growth. Therefore, if a firm provides proper satisfaction to employees then this will help in
earning high commitment of them, to drive positive growth in business. Through investigation
conducted by Alison Napolitano (2016), it has been ascertained that motivated and engaged
workers work with more passion, in moving business forward. For this purpose, management of
a firm can make consistent communication with employees, to provide them knowledge about
how growth in business would prove beneficial for them as well. Because lack of clarity may
lead to increase frustrations in employees and will impact adversely on their performance as
well. So, under such condition a company cannot achieve its set goals and drive successful
growth in business. Similarly, with same views of Jack Welch (2018), a company cannot go long
whether deals at small or large level, if is fails to get positive commitment of employees. This
lead to cause major losses and company will not in position to achieve sustainable growth. So, to
improve overall productivity of business, organisations must concern on motivating its
employees.
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REFERENCES
Books and Journals
Noyes. J. 2018. Don’t Fire Your Lazy Employees, Motivate Them…and Here’s How. [Online]
Available through: <https://upserve.com/restaurant-insider/dont-fire-lazy-employees-
motivate-themand-heres/>
Wormley. R. 2016. How to Motivate Your Restaurant Employees. [Online] Available through:
<https://wheniwork.com/blog/how-to-motivate-your-restaurant-employees/>
Dermody. M.B., Young. M. and Taylor. S., 2019. Identifying Job Motivation Factors of
Restaurant Servers. [Online] Available through:
<https://www.researchgate.net/publication/254369037_Identifying_Job_Motivation_Fac
tors_of_Restaurant_Servers>
Noordzij. L. 2013. What is employee motivation. [Online] Available through:
<https://www.effectory.com/knowledge/themes/what-is-employee-motivation/>
Donohoe. A. 2018. What Is the Definition of Employee Motivation. [Online] Available through:
<https://bizfluent.com/about-5387352-definition-employee-motivation.html>
High levels of employee motivation are linked to high levels of employee engagement. 2019.
[Online] Available Through: <https://www.business.com/articles/the-benefits-of-highly-
motivated-employees/>.
Why Employee motivation is important?. 2018. [Online] Available Through:
<https://inside.6q.io/employee-motivation-important/>.
Want Motivated Employees? Offer Ample Opportunities For Growth. 2014. [Online] Available
Through: <https://www.forbes.com/sites/victorlipman/2014/01/24/want-motivated-
employees-offer-ample-opportunities-for-growth/#1e942f7d52c6>.
Impact of Employee Motivation on Performance (Productivity). 2015. [Online] Available
Through:<https://www.linkedin.com/pulse/impact-employee-motivation-performance-
productivity-anar-nesibov>.
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