Business Decision Making Report: Analyzing Restaurant Expansion

This report provides an analysis of business decision-making processes, specifically focusing on the potential expansion of a restaurant in London. The report begins with an introduction and outlines the objectives, which include exploring the feasibility of expansion through market research. The research methodology involves a random sampling of 150 respondents and the use of questionnaires and graphs for data interpretation. The data interpretation section presents findings on customer perspectives regarding the expansion concept, potential customer response, and the restaurant's pricing policy. Data is presented in the form of percentages, means, medians, and modes. The report also includes a trend line analysis of the restaurant's sales and net profit over a decade, from 2008 to 2017. Finally, the report concludes by emphasizing the importance of analyzing all potential aspects associated with the proposed expansion plans and investment strategies. References for the report are also included.

Business Decision Making
Task 3.3

Covered content
• Introduction
• Objective
• Research methodology
• Data interpretation
• Finding
• Suggestion
• Conclusion
• References

Introduction
Business decision making is a process which helps to
analyze the business proposals, issues and expansion plans.
This process assist forecasting and decision making
activities in order to take important decisions and effective
management.

Objective
• To expand new restaurant in London
• Gathering the data with the help of research techniques

Research Methodology
 150 respondents are select by use of random sampling
method
 Graphs are used to ascertain important information
 Questionnaire is prepared to gather views of respondents

Data Interpretation
Q1: Is concept of new
expansion is impressive?
Particular
Respondent in %
(a): Yes 95
(b): No 55
Total 150
Mean 75
Median 75
Mode 40

Continue..
(a): Yes (b): No
0
10
20
30
40
50
60
70
80
90
100 95
55
Column C

Continue
Q2: Whether the proposal be able to
gain customer response?
Particular
Respondent in %
(a): Yes 90
(b): No 35
(c): Neutral Response 25
Total 150
Mean 50
Median 35
Mode 15

Continue...
90
35
25
(a): Yes
(b): No
(c): Neutral Response

Continue
Q3: what is your perspective in
respect of pricing policy of Food
and Friends?
Particular
Respondent in %
(a): High 17
(b): Low 35
(c): Moderate 98
Total 150
Mean 50
Median 35
Mode 17

Continue
(a): High (b): Low (c): Moderate
0
20
40
60
80
100
120
17
35
98
Column E

Trend line
Year Sales (£) Net Profit (£)
2008 6500 2440
2009 3500 2470
2010 3750 1540
2011 1800 920
2012 3000 1890
2013 4820 2890
2014 2230 1275
2015 3525 2500
2016 2210 1850
2017 3670 2990
Mean 3500.5 2076.5
Median 3512.5 2165
Mode 2830 2440