Business Decision Making: Restaurant Expansion in London - HND

This report assesses the feasibility of Black Friars restaurant opening a new branch in London. It employs quantitative research, surveying 50 respondents to gauge customer perspectives on factors like location, food quality, pricing, and overall satisfaction. Data is interpreted through charts and graphs, revealing customer readiness to accept the restaurant in the London market and a projected increase in sales. The report identifies customer preferences, such as a desire for high-quality food and specific locations. Trend line analysis indicates a healthy growth in sales and net profit, supporting expansion plans. Recommendations include diversifying the menu, offering online ordering, and introducing take-away services. The conclusion emphasizes the importance of informed business decisions based on data analysis to enhance profitability and ensure successful restaurant expansion. Desklib provides this report, along with other study tools, to aid students.

Business Decision
Making
(Task- 3.3)

Table Of Content
 Introduction
 Objectives
 Research Methodology
 Data Interpretation
 Trend Line
 Findings
 Conclusion
 References

INTRODUCTION
Business decision making is an important part of every
organization which derives their functions towards success.
Such decisions are taken with regard to both; financial and
non-financial activities. This helps to manage day to day
functions of companies.

OBJECTIVES
 The primary aims of conducting this research is to
determine customer point of views about establishing
new restaurant chain.
 To evaluated respondents aspects those are collected
during the research work

RESEARCH METHODOLOGY
 Use of quantitative research to remove literature gaps in
a particular research.
 Research is conducted from total 50 respondents as a
sample size.
 A well organize set of questionnaire is being developed.
 Implementation of charts and graphs to examine results
in more effective manner.

DATA INTERPRETATION
Q1. Is it viable for Black friars
restaurant to open new branch in
London?
Frequency
Yes 34
No 16

Continue...
34
16
Yes
No

Continue...
Q2. Do you think opening of
new branch in London is good
decision?
Frequency
Highly satisfied 30
Satisfactory 10
Not satisfied 10

Continue...
Yes No Cant say
0
5
10
15
20
25
30
35
30
10 10
Column B

Continue...
Q3. What attracts you most in Food
for Friends restaurant?
Frequency
Ambience 6
Fast services
Quality of Food
10
34

Continue
6
10
34
Ambience
Fast services
Quality of Food

Q4. Are you satisfied with the quality of
Food? Frequency
Ambience 38
Not satisfied 12