Business Decision Making: Murano Restaurant's Expansion in London

This report assesses the viability of Murano Restaurant opening a new branch in London, employing research methodologies like random sampling and primary data collection through questionnaires. The objective was to ascertain respondent views and analyze the restaurant's current performance, interpreting data via graphs and charts. Findings indicate strong support for expansion, with a trend line showing continuous growth in sales and net profit. The report concludes that research is crucial for successful market strategies, emphasizing the importance of both primary and secondary data collection methods in enhancing management's decision-making power. Desklib provides access to similar business reports and solved assignments for students.

Business Decision Making
Task 3.3

Covered content
• Introduction
• Objective
• Research methodology
• Data interpretation
• Finding
• Suggestion
• Conclusion
• References

Introduction
Business decision making is vital part of organization. It
helps in selection of best project out of large number of
alternative choices. There are large number of information
and financial tools like transfer processing system, decision
support system and NPV, IRR etc.

Objective
• To conduct research regarding ascertainment of views of
respondents about opening of the new branch in London.
• To analyse the current performance of restaurant by use
of research methodologies.

Research Methodology
 Random sampling method is used regarding selection of 50
respondents from total population.
 Different graphs and pie charts are prepared to interpret the
information and ascertain results.
 Primary method of data collection is used to conduct
research. Questionnaire is prepared which includes 10
questions.

Data Interpretation
Q1. Is it viable for Murano to open
new branch in London?
Frequency
Yes 35
No 15

Continue..
Yes No
0
5
10
15
20
25
30
35
40
35
15
Frequency

Continue
Q2. Do you think it helps in capturing
large market share?
Frequency
Yes 40
No 5
Can't say 5

Continue...
40
5
5
Yes
No
Can't say

Continue
Q3. Are you satisfied with the pricing
of the food products of Murano?
Frequency
Highly satisfied 15
Satisfied 30
Dissatisfied 5

Continue
15
30
5
Highly satisfied
Satisfied
Dissatisfied

Trend line
Year Sales Net Profit
2017 7100 2110
2018 7660 2450
2019 8540 2750
2020 8850 2900