Rostories Restaurant: Expansion Business Plan for Lambeth, UK Location

This report presents a comprehensive business plan for the expansion of Rostories, a Romanian restaurant, into a new location in Lambeth, UK. The plan includes a detailed background, outlining the restaurant's traditional influence and the need for expansion to capitalize on market opportunities. It defines the project's purpose, objectives, and scope, emphasizing the unique selling proposition of Romanian cuisine. The report provides a thorough business case, analyzing project benefits, costs, and a risk assessment to identify potential challenges and mitigation strategies. It details roles and responsibilities, supported by an organizational chart, and outlines an initial project plan with a 10-week timeline. The conclusion summarizes key strategies for successful expansion, including improvements in communication, cost management, and operational efficiency. The report uses tables, and charts to illustrate key aspects of the business plan.

Business plan

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
SECTION 1......................................................................................................................................1
Background.............................................................................................................................1
Purpose...................................................................................................................................1
Objectives...............................................................................................................................1
Project scope...........................................................................................................................2
SECTION 2......................................................................................................................................3
Business case project benefits................................................................................................3
Risk analysis...........................................................................................................................4
SECTION 3......................................................................................................................................6
Roles and responsibilities.......................................................................................................6
Project organisation chart.......................................................................................................6
SECTION 4......................................................................................................................................7
Initial project plan...................................................................................................................7
Human resources requirements..............................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
To present the business on a large scale will need a favourable planning, decision making
as well as appropriate funds. The restaurant business is the most successful and highly
competitive in the business segmentation. In the present report there will be an expansion plan
for Rostories a Romanian restaurant located in Kannington Park and planning to operate a new
chain at Lambeth. There will be adequate planning for the expansion of this traditional restaurant
which includes purpose, objectives, scope of the project. There report will also highlight risk
analysis, costs and duration of the project with the help of time scale and gantt chart.
SECTION 1
Background
The report is based on development of Rostories Restaurant in UK as a Romanian
restaurant. This business has been following a traditional or cultural influence in daily
operations. The project will help in analysing consumer preferences as well as the current market
scenario. In order to develop Romanian business in the UK, there will be requirement of high
convenient services to consumers such as talented staff members, good ambiance, adequate costs
or budgets, better managerial professionals etc. Furthermore, the report helps in identifying
various risk factors and methods to overcome such obstacles as well as there will be planning
relevant with establishing a new restaurant chain in Lambeth.
Purpose
The motive behind this project is to facilitate the managers and professionals in the firm
with appropriate knowledge and tactics to start up a new chain of business in the new location.
Therefore, in the current times there has been large numbers of continental food restaurants in
UK which belongs to different nations but there have been a very few numbers of Romanian
restaurant (Mason and Stark, 2004). The aroma and taste of the cultural dishes will have the good
impacts over consumers preferences. To develop the business, this is essential in terms of
attracting the large numbers of consumers with the help of marketing and presenting the business
idea to them.
Objectives
In order to develop the venture, there is need to analyse the adequate business plan with
effective motive and objectives. The aim must be clear and reliable so the workforce would pay
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attention and make efforts to attain such organisational targets. Therefore, it will be analysed as
SMART approach:
Specific: In terms of setting the organisational objectives, there is need to have the most
specific, significant, simple and sensible aim. Therefore, in context with the business
development, the target of Rostories Restaurant is that there are very few Romanian restaurants
in UK so, it will be a unique idea to promote this tradition at this competitive environment.
Measurable: In order to make efforts to expand venture at new place or location, the
business idea must be motivating and meaningful in terms of provoking workforce to make
efforts as well as attracting buyers for such operations (SMART Goals, 2017).
Attainable: These will be easily conquered by firm as well as profitable for the business.
Thus, the idea to operate a Romanian Restaurant, Rostories in UK will need talented chefs, staff
and the resources like natural ingredients etc. Therefore, the availability of such resources will
help the business in achieving the goals as well as making the fruitful efforts.
Reliable: The aims and targets must be realistic, outcome based or reasonable so it will
help in attaining the trust and reliability of stakeholders of firm. The motive is to operate a
Romanian restaurant in the new location that will help in attracting the consumers as well as
serving them traditional or cultural dishes of Roman (Gabler and et.al., 2017).
Time bound: To make the appropriate expansion, there will be need of adequate amount
of finance or funds as well as the plan must be time bound. There will be requirements of
construction, interior designing, installation of machineries etc. which will need a proper plan.
Project scope
To plan for developing Rostories Restaurant in Lambeth there is ned to have the strategic
planning which in turn must be relevant with the goals, Deliverables, tasks, deadlines,
assumptions, constraints (How to define the scope of a project, 2013). Therefore, the project will
have proper execution if there is appropriate management and planning. It will require 10 weeks
for the completion of such business operations. Thus, in terms with the completions of such
expansion project there will be need of monitoring the firm's daily operations.
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SECTION 2
Business case project benefits
In terms of developing the business at new level there will be requirement of analysis the
benefits and costs incurred in such operations. Therefore, the idea is to expand Rostories
Restaurant in Lambeth which is unique as this is the tourist place, having river front as well as
the amazing environment which will help in attracting consumers. The business idea will be
analysed as follows:
Options:
The business will going to attain a favourable growth in the long run such as the unique
idea, less competition as well as the most preferable concept (Fulker and et.al., 2016). This will
be beneficial for Rostories in terms of analysing the returns from investments as well as
profitable earning from such business.
Cost and timescale:
In terms of planning the various activities there will be requirement of highest 10 weeks
which will be organised by the various teams of professionals. This will be helpful for Rostories
in terms of analysing the costs and the requirement of time for completion of such expansion.
Therefore, it can be determines as below listed table:
Activities weeks
Finding locations 2 weeks
Analysing consumer preferences 3 weeks
Determine costs 1 week
Generating funds from other sources 7 weeks
Planning for construction 10 weeks
Interior designing 8 weeks
Purchasing equipments 4 weeks
Purchasing machineries 6 weeks
Appointing staff 2 week
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Training and development 9 weeks
Promotional activities 5 weeks
Cost/Benefit analysis
Cost benefits analysis
Cost Benefits
There will be requirement of making several
expenses as well as investments in the
operations like:
 Construction for the accommodation
facilities.
 Attractive and Cultural Interior.
 Installation of machineries and
equipments.
 Appointing the talented and skilled
staff.
In terms of making investments in the
operations of business there will be various
benefits through such operations as:
 Improvements in the quality of work
 There will be large numbers of
consumers to organisation.
 Increase in the profitability and
efficiency of business.
 Will be appreciated by buyers for this
totally new concept.
Risk analysis
There will be various obstacle and risks indulged with every segmentation of the
business. In terms of making expansion of launching the venture at new location there will be
influence of various factors. Therefore, the risks can be reduced but cannot be eliminated which
will be relevant with the investments the organisation has made, rivalries of business as well as
unavailability of resources (McKeever, 2016). In this case there is need to make the adequate
analysis of market such as determining competitors, available resources, requirement of funds,
environmental analysis, consumer preference, tastes and current trends. These are the main
issues which are need to be analysed by professionals.
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Risk prevention:
To overcome with the foreseeable risks this is essential that the business must analyse the
inner strength or ability to meet such challenges. There are various competitors in the market
which are having their own unique business ideas such as Chinese restaurant, Russian, Italian
and various continental restaurants. Therefore, Rostories is the totally innovative idea in this
segmentation as it belongs to traditional and cultural dishes of Romania and that will be fruitful
in terms of attracting consumer to try the unique dishes and tastes. On the other side, to prevent
the firm from financial obstacles there will have various options to generate funds like taking
loans and advances, savings or owners, angel investors as well as the revenue earned through
business operations (Risk Prevention Methods, 2016). These are the sources from which they
would become able to generate the funds.
Risk management:
There will be various obstacle and barriers in the operational activities and the daily run
of the business. The managerial professionals in Rostories will need to have proper decision
making and strategies to over come any risk of business. Therefore, there are some management
tactics which will be helpful for this entity such as:
 Analysing the adequate returns form such investments and new plans.
 Proper revenue, capital and funds gathering to utilise in the business operations (Wynne,
2016).
 Training and development programs for the employees of organisation as well as
educating them for the health and hygiene.
 Presenting techniques to reduce costs and wastages in operations.
Risk monitoring
A proper execution of the firm's daily operations as well as monitoring the duties or job
performed by employees in the long run will be helpful and beneficial to make changes.
Therefore, in order to enhance the business operations to examine the work over daily basis will
be helpful for the organisation (McKenzie, 2017). There will be loophole s and drawbacks in the
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business tasks so a regular monitoring and execution will help managers to plan the alternative
solutions to any obstacle.
SECTION 3
Roles and responsibilities
There wilt be various roles' ad responsibilities of the managers of Rosotries as pre the below
listed chart.
Illustration 1: Role of manager for Rostorie Romanian Restaurant
Source :(Barringer, 2012)
These can be analysed as:
 Managers has authorities to make dealings such as purchasing ingredients, paying salaries
retaining gains of business.
 These are the responsibility of a manager to maintain a healthy relation with employees,
suppliers and distributors of the firm (Boiko, 2016).
 They must make adequate decision in terms of allocating the resources as well as
reducing the costs of wastage in the operations of firm.
Project organisation chart
In terms of building the most favourable business operation there will be requirement of
12 staff members for different tasks and duties as per the organisational chart as:
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Illustration 2: organisational structure
Source: (Boiko, 2016)
Names of project sponsor: there will be various sponsors to help in this expansion
project of Rotories in the at Lambeth. Such as Owner of the business, suppliers and whole sellers
of the spices and natural ingredients. This will be helpful for the business in terms making
payments for such operational requirements.
Project manager: The duties of a project managers is to execute the project such as
requirement of funds, availability of resources and the time duration.
SECTION 4
Initial project plan
The respected project will take 10 weeks of completion and that will be based on various
activities. This can be listed in the below mentioned table as:
7

Activit
ies
1st
week
2nd
week
3rd
week
4th
week
5th
week
6th
week
7th
week
8th
week
9th
week
10th
week
Determ
ine
costs
Findin
g
locatio
ns
Appoin
ting
staff
Analys
ing
consu
mer
prefere
nces
Purcha
sing
equipm
ents
Promot
ional
activiti
es
Purcha
sing
machin
8

Activit
ies
1st
week
2nd
week
3rd
week
4th
week
5th
week
6th
week
7th
week
8th
week
9th
week
10th
week
eries
Genera
ting
funds
from
other
sources
Interior
designi
ng
Trainin
g and
develo
pment
Plannin
g for
constru
ction
Human resources requirements
Staff or Project team: Numbers of individuals
Support staff: 2
Additional staff: 2
Project control: Monitoring mechanisms 1
Communication channels and schedules: 1
Quality control 1
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Managers 4
chefs 1
Total 12
In order to perform the business operations there will be requirement of such staff
members which in turn helps in making the favourable organisational operations for Rostories
Romanian restaurant. There will be appointment of various individuals as well as the training
and development program of than must be considered.
CONCLUSION
By considering the above study and business plan for expansion of Rostories restaurant in
Lambeth. There has been various strategic plans and techniques which were presented to the
professionals of this restaurant. There will be need of making the adequate improvements in the
operational activities such as creating the favourable communication chain between staff and
suppliers as well as analysing the costs of the operations. Therefore, with the help of such
strategies they will be able to make expansion in 10 weeks.
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REFERENCES
Books and Journals
Barringer, B., 2012. Entrepreneurship: Successfully Launching New Ventures, (2012).
Boiko, V. I., 2016. METHODS OF DESIGNING AND IMPLEMENTING A BUSINESS
PLAN IN THE CULTURAL SECTOR OF THE REGIONS OF THE COUNTRY. In
PERSPECTIVE DIRECTIONS OF SCIENTIFIC RESEARCHES (pp. 169-172).
Fulker, D. and et.al., 2016. A Case Study of the Grey Oaks Community and Club: Creation of a
High-Performance Culture Through the Innovative Use of a Data-Driven Business Plan.
International Journal of Hospitality & Tourism Administration. 17(1). pp.72-99.
Gabler, C. B. And et.al., 2017. Developing an Environmentally Sustainable Business Plan: An
International B2B Case Study. Corporate Social Responsibility and Environmental
Management.
Mason, C. and Stark, M., 2004. What do investors look for in a business plan? A comparison of
the investment criteria of bankers, venture capitalists and business angels. International
small business journal. 22(3). pp.227-248.
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D., 2017. Identifying and spurring high-growth entrepreneurship: experimental
evidence from a business plan competition. American Economic Review. 107(8). pp.2278-
2307.
Wynne, H. S., 2016. 4 Wynnes Boating Manufacturing Company: A Market Analysis and
Business Plan for Northwest Arkansas.
Online
How to define the scope of a project. 2013. [Online]. Available through
:<http://www.totallycommunications.com/latest/how-to-define-the-scope-of-a-project/>.
SMART Goals. 2017. [Online]. Available through
:<https://www.mindtools.com/pages/article/smart-goals.htm>.
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Risk Prevention Methods. 2016. [Online]. Available through
:<https://managementmania.com/en/risk-prevention-methods>.
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