SIM301 Restaurant Management: Staff Training for Service Enhancement

This report analyzes the critical role of staff training in enhancing service quality and driving growth in the restaurant business. It highlights the importance of training staff to meet rising service standards and improve customer satisfaction. The report examines how businesses like Little Bird's Diner and Melinda's have successfully implemented staff training models to enhance customer experience and loyalty. It emphasizes strategic management elements such as hiring the right people and providing regular training on emerging trends in food, technology, and restaurant themes. The report also outlines growth strategies, including building a strong online presence and focusing on cost-saving measures. Ultimately, the report concludes that consistent and comprehensive staff training is essential for restaurants to flourish, improve customer satisfaction, and achieve sustained growth and profitability.

Staff Training in Restaurants
Staff Training in Restaurants
Student Name:
Institute Name:

Staff Training in Restaurants
Table of Contents
Introduction.......................................................................................................................3
Business Organization........................................................................................................3
Strategic Management Elements........................................................................................4
Emerging Trends................................................................................................................5
Growth Strategies..............................................................................................................6
Conclusion.........................................................................................................................6
References.........................................................................................................................7

Staff Training in Restaurants
Introduction
The restaurant business is one of the most service oriented business. Even though the major
product is food, people still go and judge the restaurant based on the service it provides. It
is essential to understand how service plays an important role in customer satisfaction
(Gheribi, 2017).
Any restaurant business can flourish only when the people there are clear on the kind of
service they want to provide to their people, and how they plan to do it. The service
standards are constantly rising and it is important to adhere to them.
In this report, we will analyse how training the employees and the staff is essential towards
improving the service of the restaurants and subsequently giving the customers a nice
dining experience as well. Staff training is an essential need and for a service-oriented
environment such as that of restaurants,, it is even more important.
Business Organization
There are several restaurant business organizations implementing this model of service and
training. These restaurants realise that it is extremely important to train their staff so that
they are able to provide their customers with good services.
The question arises how does the training add to the success of the restaurant and if there
are any existing restaurant business that is working on it already (Bond, 2016).
In my knowledge so far, there are two restaurants that have implemented the staff training
model so far. They are Little Bird's Diner and Melinda's. While the Little Bird’s Diner is a café,
Melinda's is a fine dining restaurant.
It is important to successfully implement this strategy as it adds to the overall customer
experience. A happy customer is a loyal customer and this is what is needed right now. In
order for the restaurant business to run, we need to ensure that all our customers are
retained. Food alone cannot do this and it has to be complemented by the service which we

Staff Training in Restaurants
provide to them. Both these restaurants spend a decent amount on training their staff to
ensure that they are able to present themselves as a premium to the customers (Everrete,
2019). the results of this are quite surprising as people do prefer to visit this place simply
because they enjoy the courteous staff and how much they take care of each and everything
for the guests. They have been reviewed online and several food critics have also given the
restaurants good recommendations simply because of their services too. While their food is
good, the point that they serve it with professionalism (with a hint of personal) makes all
the difference. This is the probably turning points in all the business (Restaurant Business
Staff, 2018).
For our business to succeed it is essential to apply this model and ensure that it increases
efficiency and productivity as well. without this, the model will simply be more confusing
and will add to the trouble of the business only. Hence, planning and proper execution of
these strategies are essential and they have to be constantly monitored for any revision
whatsoever.
Strategic Management Elements
For the business to see growth, it is important to be well versed with the inside and the
outside environment that it is currently running in. the restaurant industry is fast-paced. The
consumer culture which has been established never really allows the industry to settle there
are innovations of all kinds happening. In order to improve the situation, our restaurant has
to apply the following two techniques:
 Hire the right people
 Train them regularly (Caruso, 2017)
It is essential to keep the employees trained. They don't have to be trained in a regular way
but have to be aware of all the changes which are happening in an around the restaurant
industry.
There are changes in the food that is being served, the technology applied, if the restaurant
has an MIS or the latest serving trends. All of these have to be taught to these staff

Staff Training in Restaurants
members. Keeping them regularly updated will be helpful in the longer run. Furthermore,
they have to be trained in improving customer satisfaction as well. Since they are the only
point of contact it is important that they form a good impression on the customers from the
start (Starton, 2018).
Emerging Trends
The restaurant industry has changed a lot over these past few years. There are various ways
in which the restaurant industry has emerged. There have been various changes in terms of
technology being used, the cultural implementation and much more.
These trends are classified into three broad categories:
 Food trend: the kind of food being served and prepared and on the basis of this the
restaurants are being styled. For example, whole food, bakery or extreme
indulgence. All of them are different from each other and so is the experience they
provide to their guests. The staff has to be trained with respect to this as for
different food a different temperament has to be adopted by the staff while serving
(Puri, 2019 )
 Technology: this mostly revolved around automating the restaurant service so that a
lot of labour is eliminated and the efficiency increases. It is essential to train the
employees in using these technologies to eliminate any form of redundancy
whatsoever.
 Theme: restaurants are coming up with new themes all together in a bid to attract
more and more people. Hence, the staff has to look and act like they are a part of
the team and hence, it is essential to train them accordingly as well. this includes
teaching them relative mannerism, the way they talk, cultural appropriation and
much more (Bhaskar, 2017).
Furthermore, the economic trends too are of importance here. Restaurant business
depends hugely on the economic fluctuations in its environment, and hence, this factor is to
be taken quite seriously. All restaurants can make provisions to ensure that they do not go
overboard in their spending and expenditure and allocate their costs well. again, the

Staff Training in Restaurants
employees in various division are to be trained to understand the signs of overspending and
how they can take measures to avoid it.
Growth Strategies
In order to ensure that the restaurant business sees exceptional growth, it is important to
devise strategies which will stick around for at least a few seasons.
The growth strategies for the restaurant have to be formed on the basis of cost saving,
building productivity and efficiency and ensuring maximum output.
Following are the growth strategies which can be implemented:
 Staff training and staff presence: it is important to build on both these things. A well-
trained staff is able to attract a lot of people simply because people want to be
pampered and feel like having services which ensure that they are being given
equivalent to what they are being charged. Keeping this in mind the staff can plan
their acts accordingly
 Building a strong online presence: a lot of business happens on social media and it
affects a lot of it too. it is essential to establish oneself there so that people are easy
to influence and can be reached from all around the world. Here, the focus has to be
on creating a virtual image for the company which focuses on its world-class services
and food (Withiam, 2013)
Conclusion
If the above-mentioned steps are followed and the staff is trained in all aspects, the
restaurant business will flourish a lot. The business will see customers enjoying the services
and eventually see growth in terms of profit and popularity.

Staff Training in Restaurants
References
Bhaskar, S. (2017). 7 Restaurant Trends that Dominated 2017 in a massive way! Retrieved
from https://www.posist.com/restaurant-times/features/7-restaurant-trends-watch-
2017.html
Bond, Z. (2016). How to Create an Employee Training Plan for Your Restaurant: Part 1.
Retrieved from https://articles.bplans.com/how-to-create-an-employee-training-
plan-for-your-restaurant-part-1/
Everrete, H. (2019). 2019 Restaurant Trends. Retrieved from
https://upserve.com/restaurant-insider/restaurant-industry-trends/
Restaurant Business Staff. (2018). THE TRENDS THAT WILL SHAPE RESTAURANTS IN 2019:
TECHNOMIC’S TAKE. Retrieved from
https://www.restaurantbusinessonline.com/consumer-trends/trends-will-shape-
restaurants-2019-technomics-take
Caruso, F. (2017). 10 Methods for Training Restaurant Employees. Retrieved from
https://www.forketers.com/restaurant-management/methods-training-restaurant-
employees/2808/
Starton, L. (2018). Strategic Planning Tips for Restaurant Owners and Managers. Retrieved
from https://www.singleplatform.com/blog/strategic-planning-tips-for-restaurant-
owners-and-managers
Withiam, G. (2013). Hotel and Restaurant Strategy: Key Elements for Success. Conference
Proceeding, Cornell University, Cornell University School of Hotel Administration The
Scholarly Commons.
Puri, V. (2019 ). Five Strategies That Restaurant Startups Must Adopt To Grow. Retrieved
from https://www.entrepreneur.com/article/326729
Gheribi, E. (2017). Innovation strategies in the restaurant business.