Romanian Restaurant Business Plan: Competition, Target Market, and 4Ps

This project presents a comprehensive business plan for a Romanian restaurant, focusing on providing high-quality, health-conscious food to address consumer health issues. It includes an overview of the business vision, objectives, and goals, emphasizing the importance of market awareness and the potential to capitalize on the growing demand for healthy food options. The plan analyzes the target market, which encompasses all age groups and socioeconomic classes, with a particular focus on health-conscious individuals. A SWOT analysis highlights the restaurant's strengths (e.g., addressing market gaps), weaknesses (e.g., competition), opportunities (e.g., new health-focused concept), and threats (e.g., market competition). The marketing plan (4Ps) details product offerings (breakfast with energy drinks), pricing strategies, location choices, and promotional activities. An evaluation of the competition and the industry is provided, along with a discussion of the target market, emphasizing strategies to reach various demographics and appeal to health-conscious consumers. References to academic sources supporting the business plan are also included.

ROMANIAN RESTAURANT
VISION
The vision to provide the best quality food to people
so that the health issue which people are facing can
get eliminate.
An overview proposed business is (including the
vision, objectives, goals)
Overview of the business goal, objective and
vision: - Romanian restaurant are working very hard
in to make a huge market in the market. They will
work on the vision to provide the best quality food to
people so that the health issue which people are
facing can get eliminate.
Background
The business idea of the restaurant into the market and making sure that people are facing issues of the health and digestion due to bad
quality food. The research helped a lot in the idea of the restaurant and the restaurant will provide the best quality product and services in
the market so that they can change the issues people are facing in the market.
Background and
expertise
The business idea of the
restaurant into the market
and making sure that
people are facing issues
of the health and
digestion due to bad
quality food.
An overview of target market
The target market refer to the people
the organization is focusing on, it is
important for the Romanian
restaurant to make sure that they are
working on the segmentation and
targeting with positioning of the
market. It helps in understanding of
the business market they will work
and also provide a great advantage in
understanding the situation market is
facing. The target market of the
Romanian restaurant are all type of
age group of people in the country as
they are providing the health product
and services which are beneficial for
every age group of people.
SWOT
Opportunity: this is a new idea, and they are having a huge opportunity in different
location as they are providing the healthy food and supplies to the audience. It will be a great
benefit for them as they are working on a new idea.
Threat: the market competition is one of the threat and the pricing strategies which the
organization is planning can be a threat to them. They need to make sure that they are
developing a better marketing strategies to increase the result.
Overview of the marketing plan (4P’s)
4ps of the marketing plan are the marketing mix of the organization. They are the marketing factor which the organization look while
planning a marketing. Here are the 4ps of marketing mix:
Product: The core aspect of the idea of product which the Romanian restaurant are preparing is that they are focusing in the breakfast with
the energies drink to provide a boost to the health in the morning to the people.
Price: the pricing strategies of the organization is to make sure that they made strategies which are reasonable enough so that even the
middle man can buy the product and services.
Place: it is important for the organization to thinking according to there idea and it can be done by the choices of the place they are looking.
Promotion: Promotion is one of the most important thing for the Romanian restaurant as they are proving with the new idea in the market,
and they need to make sure that they are utilizing all the resources where they can promote there product and services in the market.
An evaluation of the competition; of the
industry itself and for the company
specifically
There are a lot of competition in the
Newmarket and it is important for the
Romanian Restaurant to make sure they are
considering the knowledge of the market so
that they can develop the process of working
in the market. There are competitors which
are having a lot of experience In the market
and can be a huge threat to the organization.
Strength: the strength of the idea will be the lack of market awareness of people about the
health issues they are facing are due to the food they are consuming. It will become the
strength for the company to achieve business goal and objective when they will provide the
information in the market about there plan.
Weaknesses: there are also different organization and the competition in the market they
will face or can face is huge. The restaurants is one of the tough competition market where
its become hard to survive with new ideas.

NOTES
An evaluation of the competition; of the industry itself and for the company specifically
There are a lot of competition in the Newmarket and it is important for the Romanian
Restaurant to make sure they are considering the knowledge of the market so that they can
develop the process of working in the market. There are competitors which are having a lot of
experience In the market and can be a huge threat to the organization. Romanian restaurant
are having different competitor including the Burcca, KAIAMO restaurant, Fragment etc.
they are providing the services in the market from a long period and are working in the field
with capturing of market. It will be a tough competition for the Romanian restaurant to make
a good impact directly in the market. It is crucial for them to understand the market they are
working so that they can change strategies and make proper plan to survive in market.
Romanian restaurants are focusing in development of their business idea and working for that
also include a planning and organizing of the data so that they can develop a business in
market and increase the chances of getting better result in the market. They need to make sure
that they ar initiating in understanding the competition in the market so that they can develop
a process of business in the market and work according to the market situation. It will also
help them in their idea that they can handle the situation in the proper manner and can also
get better hints in identification of the issues they can face in the future of the business.
Romanian restaurant are aiming provide the best health product and services in the market so
that need to make sure that they are developing strategies of understanding the working of the
competition so that they can develop a proper planning in the market to increase the working
of the business. It will also help them in increasing of business goals and objective. They
need to analyse the market competition so that they can develop more of the growth. One of
the best benefit they are having is that the change of taste and preferences in market which
are benefit for the organization. People are more into health and exercise. It will provide a
great advantages to the organization s they are focusing main on the aim to provide the health
product in the market for all age group and people.
An overview of your target market
The target market of the Romanian restaurant are all type of age group of people in the
country as they are providing the health product and services which are beneficial for every
age group of people. They are also targeting the people from all class of standard by there
strategies including the promotion and diverse market strategies. Product and services
according to the market choices of the people and getting knowledge from different resources
to understand the choices of market. They are also focusing on the women, kids, adults etc.
middle and higher class of people so that they get a better sale and service from market. The
major focus is on the people who are more into the health conscious and the one who are
focused in the yoga and exercises. They will be a better source of profit and easy to target for
the Romanian restaurant.
REFERENCES
Books and journals

McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence
from a business plan competition in Nigeria. Journal of Development Economics, 141,
p.102369.