Internet Marketing Strategies for Restoration Limited Report

This report provides a comprehensive analysis of internet marketing strategies, focusing on the case of Restoration Limited. It begins with an introduction to internet marketing and its various elements, including e-commerce, digital marketing, and e-business. The report then delves into the internet marketing mix, examining e-products, e-pricing, e-place, and e-promotion. It further explores the internet marketing tools employed by Restoration Limited, such as company websites, online payments, and online advertisements. The report also covers interactive order processing, detailing the steps involved in serving customer orders. Finally, it discusses the mechanics of search engine marketing optimization and its advantages. The report aims to provide insights into how Restoration Limited can leverage internet marketing to enhance its business operations and achieve its marketing objectives.

INTERNET MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ..........................................................................................................................................3
1.1................................................................................................................................................3
1.2................................................................................................................................................4
1.3................................................................................................................................................5
1.4................................................................................................................................................6
TASK 2............................................................................................................................................8
..........................................................................................................................................................8
..........................................................................................................................................................8
........................................................................................................................................................10
TASK 3..........................................................................................................................................15
3.1..............................................................................................................................................15
3.2..............................................................................................................................................15
3.3..............................................................................................................................................17
TASK 4..........................................................................................................................................17
4.1..............................................................................................................................................17
4.2..............................................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES .............................................................................................................................21

INTRODUCTION
There are different ways to promote the products and services in the market to
accomplish in long and short terms of the vision in a effective manner by the organization. In the
changing world of technology digital promotions are growing very fast and it helps to create
awareness about the company among the customers. Internet is play a very important role in the
place of marketing. Internet marketing is a method used to promote service and products by the
help of internet. It makes the work or the process of marketing more easy and fast. This is
assisted to send the message to the mass customers to earn profit in the competitive market with
the help of good advantages (Christiansen, 2011). It also helps in generating demands of the
products. Promotional methods have different ways that includes social media, emails. This
present is based on internet marketing of Restoration Limited that also consists of various
elements of internet marking.
TASK 1
1.1
Internet marketing is a process that makes the business run in a smooth way without any
problems. By the help of internet marketing products and services are promoted in the market. It
also consists of different elements that are used by the marketers to promote the products by the
functions of marketing. Its a way to create customer's attention towards the offered products and
services (Miller, 2010). This is the great opportunity to the marketers to pass a message to the
targeted customers to earn gain in the competition market. There are various elements that can
used by the Restorations Limited and internet marketing as follows-
E-commerce: Its a element through which awareness is given about the product of any
brand with the help of internet. Its a type of online shopping. E-commerce has helped the
customers by providing them products in wider range and in competitive prices. E-commerce
means Electronic commerce (Yamin, Bitton and Bates, 2010). Its a easy way to buy, sell,
distribute and also market goods. Even transfer of funds are also done through the help of
electronic communication. Its mainly referred as online commerce. This provide some of the
advantages to the company that this method saves the time of the people and they get the
services at their home. Disadvantages are also attached with this method that some people done
know how to access internet so they cannot buy products from companies online store.

Digital marketing: Its a method that can be adopted by any organization to convey the
necessary informations about the product to the potential buyers. This is the way that a marketer
uses to promote the services and products by the help of electronic devices such as laptops,
computers and also the smartphone. It cover a large market size for the product of the
organization (Mathews and Bianchi, 2010). Social website, company website and restoration
limited emails are the pages that help to perform the digital activities in the market. Through this
work can be easily handled and people can get the data quickly. If some electronic related issues
happened then it will take some time to recover. Sometime data may also lost from the electronic
gadgets.
E-Business: Its a internet marketing component. It has defined as the conducting the
trade function of the company with the use of various devices that develops demands of the
products and services. Goals and objectives of an organisation can be met by using internet
marketing to segmenting, targeting of the customers in the market. The elements of internet
marketing helps to understand the potential changes in the environment that effects the growth of
the business with the organisation. Through this method, the manger can easily segment the
people and target the customers. Some disadvantages are also attached with this kind of business
that they cannot attract people who don't about internet.
1.2
Internet marketing mix is a usage that refers 4PS of marketing that are product, price,
place and promotion. Its a role played by marketing mix to achieve the predetermined targets of
the business organisation (Chen, Fay and Wang, 2011). For the online services one can also
include people, process and physical evidences in the marketing planning. It can also differ little
bit from ordinary components of the market. The four PS are as listed below:
E-product: Product is the initial element of the marketing mix. Every organisation must
develop a demanded community of the customer because its important. If a product is purchased
then the customer get a email a URL form where the product is downloaded. The product can be
digitally encoded then transmitted rapidly, cheaply and accurately. Its a type of link that is
mailed to the customer upon the purchase of the product or the services. All the information
about the product is provided to the customer by the help of internet. In this the customers are
not able to touch the product but can read only the details about the offer on the company's
websites (Kozinets and et.al., 2010). Through this approach customers can choose the products

according to their choice by watching the images. Sometimes, customer get product that is not
exactly in the image this may be the disadvantage for the users.
E-price: Its a value paid by the customer on the purchase of the goods or the services. Its
the monetary value of the product and services that are available in the market. To create demand
in the market the cost of the market products play a vital role. Its a value of a company that
measures the current share of price related to the per share earnings of the product in the market.
Marketing online and selling the product to the customers creates challenges for the organisation
to determine the price of the products (Tse, 2013). People can pay for their services through debit
and credit card via e-transaction. Sometimes third party can also fetch the data of that customer
this may be disadvantage for the customers.
E-place: In marketing mix place is referred to the different route, channels through
which the supply of goods is done to the source to the final user. Wholesalers, retailers,
distributes and intermediaries are also know as place used for the moving of goods. If the goods
are sold properly in the right place then its a great chance of sales for the longer time. Customer
can get the products through companies websites and intermediaries. When company offer
services at home then may be customers are not get satisfied with the services.
E-promotion: Its a way to spread awareness of the product and the brand among the
customers through different activities (Sweeney, MacLellan and Dorey, 2015). Its also includes
promotional plans and promotional mix. Online is a big community and through this the firm can
attract many customers and can create a strong customer base. If they will more focused on the
online marketing then some people will not be aware of the services.
1.3
Internet marketing mix is the process to sell the product and services by the help of
internet. Its a very easy way to sell and purchase the goods online sitting at one place. Internet as
changed the ways of purchasing and selling the products and services (Jambulingam and Sharma,
2010). There are various types of internet tools used by Smart Restorations Limited for the
internet marketing operations. Tools that are used for the operations are digital radio, internet
protocol television, Facebook, digital television,Twitter- fed that are used for the better relation
with targeted customers in the market.
Company website: Smart Restorations Limited, when start a business online has a create
a website so that the customer can get the details to the product. Restoration Limited has a

official website that assists to deliver the needed informations about the products to the client.
This also aids to increase the image of brand and loyalty of the customer's that is needed for
every business firms so, that their can meet the targets. If companies website is attractive then its
can create a strong customer base. If website is not good then people will not purchase such
products from such organization.
Online payments: This system of online payment has helped the customer's a lot because
it has reduced the waiting time for the payments. Its a easy process to do the payments for any
of the products or services purchased online (Hoffman and Fodor, 2010). Distribution online
provides high convenience to the customers to the direct delivery of product as well as the
payments that are online. It also assist to facilitate the purchaser to pay the value of the goods
through the internet. Time can be saved from the online payment and customer also get some
attractive offer if they pay for goods via debit and credit cards.
Online Advertisement: To increase the demand of the product in the market the
organisation place ads so that the customers get attracted. Advertisement can be done by the help
of images and videos for the product and gain attention of the customers. Videos are used by the
organisation to do online advertisement. Through these promotional activities firm can create a
strong base of loyal customers and can increase their sales.
Smart Restoration Limited can use digital TV, digital radio, you Tube and mobile in
order to promote the services of the company. These all methods are very effective.
1.4
Interactive order processing is a method to serve the customers order, the receipt of the
order, still the delivering of the product to the customer (Moe and Trusov, 2011). Its a easy way
of online business. To gain profit and advantages in the competitive market the customers trust is
most important to the setup of the business organisation. This is the way to convenience
approaches for processing orders of the customers (Trusov, Bodapati and Bucklin, 2010). The
organisation must develop own portal where the customer as access to search the product or the
services by the better convenience. There are steps for this process as follows:
In the case of Restoration Limited company can make or develop its own online portal
that can provide all the facilities to the customers so, that their can use the site to search the
product of furnitures. It will be easy for them to search variety in the furnitures.

In the second step the customer can choose the product online according to the
requirements. In this the customer selects the order quality.
In the next step the customer checks the place to receive an order of the furniture of the
company. Its the stage where the customer checks the receiving place of the order by the
company.
And now, in final step the payment is checked. If its online payment or cash on delivery
or by debit card and credit card, gifts cards or coupons that helps the customers get disconnt on
the purchased product (Michaelidou, Siamagka and Christodoulides, 2011). This is the way in
which the company assists the customer in the better way to place an order. Customers can also
pay for their services through merchant services, online payment system and so on. Through this,
smooth functioning of the organization can be ensured by providing the quality services to the
people on the basis of their requirements.

TASK 2

Mechanics of search engine marketing optimization is the step in which the visibility of the web
pages are affected. Its a step in which the web pages of the sites are affected in the web search
engines. Its a unpaid results.
Advantages of search engine marketing optimization are:
Continuous flow of free and Targeted traffic, Free means which is not being paid, its
done when the customers utilize the promotions that paid channels. The cost will altogether
diminish on the off chance that is used. Its a way to maximize the efforts of the business.

Create new avenues for small business and its valuable for the social media also.
Disadvantages
It takes lot of time for SEO to show effects
Long wait to get ROI
To be competitive, it requires a lot of investment
There' s no assurance that it will work for sure
Left at mercy of an algorithm

It’s the effective way to increase the sale. It’s very much useful to deliver the messages to the
targeted market. It’s a very effective way to transfer the message to individuals. There are
various types of benefits for e-main marketing like as follows:
Low cost
Target customers for the brand
Segmentation
Calls to action
Easy to create
Easy to track
Easy to share
Global
Immediacy
Return on investment
E-mail marketing newsletters are a written message that is sent out to the regular interval of time
to the subscribers. It mainly focus on providing the information in which on sales promotions it
done less. This helps the product of the business to establish firmly in the fields like experts. It’s
a method to keep the customers updated by providing the details about the product or services.
This is done on regular interval of time. Customers are given all the information about the
services and the product on the regular timings, but less on sales promotions.

The result of such kind of relationship can be measured on the basis of knowledge, attitude and
communication activities that are performed in the organization. Online public relation is a
planned process that is based on the firms mutual understanding between the organizations and
in its public. It also focuses on the maintaining the goodwill of the Smart Restorations Limited.
Advantages
This strategy provides more competitive advantage over its rivals who are not using this
approach.