Restylane Elevator Pitch: Market Analysis & Competitive Advantage

This presentation provides an elevator pitch analysis of Restylane, an aesthetic product in the rapidly growing aesthetics industry. It describes the product as a facial treatment that reduces wrinkles and adds volume to the skin, targeting adult women. The analysis covers Restylane's sources of revenue through promotional activities and affordable pricing, its team structure, and its competition with Juvederm. Restylane's competitive advantages are highlighted as its affordable price and high-quality results, leading to increased customer satisfaction. The presentation concludes that the aesthetic industry is developing effectively, with Restylane positioned as a product delivering optimal outcomes and experiencing growing market demand. Desklib provides access to similar solved assignments and study resources for students.

Elevator Pitch

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Product description......................................................................................................................3
Target market of Restylane product............................................................................................3
Sources.........................................................................................................................................3
Team of the Restylane.................................................................................................................4
Competition.................................................................................................................................4
Competitive advantage................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The Aesthetic industry is rapidly growing in the entire world and increasing the maximum
number of people to capture its products. This industry is helping and supporting the people to
improve their physical evidences more enhancing the cosmetic appearance of the human
creature. In this report, choosing a Restylane Aesthetic product which is newly entered in the
market and widely spreading their goods overall the world (Totonchi, and Siahjani, 2021). The
report will illustrate the brief detailed about the product and its competition advantage in the
particular market.
MAIN BODY
Product description
In general, an individual must care about their skin and most probably the facial treatment in
their daily lifestyle. Facial treatment is the way or method from which an individual can improve
their facial skin and makes them to glow differently. Regard to this context, the product named
Restylane is fulfilling all the demands of the public and providing the best results to them in the
effective manner. This product is utilized by the people to recover their skin wrinkles and folds
and add the volume to their skin to shape the face in correct moderate manner.
Target market of Restylane product
Looking at the target market of the Restylane product, they mostly focus on the women of adult
age. Nowadays with this rapid growing world, people do not get so much time to relax and feel
stress less. Similarly, working women have the most stressed and tensed people who is taking
care of their family and work life accordingly from which they have to suffer from lack of sleep
and makes their skin dull. The dullness of skin causes them an increase of wrinkles and harm
their skin beauty and facial structure.
Sources
The product Restylane is increasing their demand in the public and especially increasing the
number of women consumers as they are getting the best results by utilizing the product. The
product organization provides various kinds of offers to the people which attract them to utilize
the product in the maximum number (Babadi, Fereidooni-Moghadam, Dashtbozorgi and et.al.,
2018). The product is making money by Restylane by creating some promotional activities
through different resources like social media and paid promotional on the Instagram. The product

of Restylane is at affordable ranges and supplying them with the effective offers. The
organization is also providing various kinds of paying structure through their website from which
they can be able to increase their consumer scale effectively.
Team of the Restylane
According to the time, the restylane increases its family of products and started to get more
outcome and results from the consumers. The Restylne provide the treatment of hyaluronic acid
dermal fillers which provides the clear and glowing skin to the people. The family of the Resty-
lane includes shareholder, investors, and supply chain management. All these products are very
effective and helps the skin to smooth, glowing, wrinkleless, and fulfil all the pores of the facial
skin and provide excellent results.
Competition
In general, every business has its competition from which a particular company wants to grow
more than another one (Schwitzer, and Pusic, 2021). Similarly, the Restylane also has its
competitive product named Juvederm who is also dermal filler product. Juvederm provides their
products at higher ranges which makes them to look luxury and makes the consumer to attract
more but Restylane product target and focus on the customer satisfaction in all manner whether it
is price or either customer satisfaction. They mainly focus on the people comfortability and
wants to provide effective results to them which makes them to increase their demand in the
public.
Competitive advantage
Price: The product Restylane provides affordable prices than its competitive company from
which they are able to keep themselves in the market at high demand. Their main focus is to
provide all the components which a consumer expects from the brand and fulfil all their demands
effectively.
Quality: Looking at the quality structure then the Restylane products are more effective to their
consumer than the rivalry company which helps them to increase their growth and development
in the aesthetic industry (Lo, Campbell, and Eviatar, 2019). Consumers only utilize those
products who are qualitative and affordable which makes the Restylane to win the maximum
customers.

CONCLUSION
The report has concluded that, aesthetic industry is developing more and more in the entire
universe and providing very effective results. The report has mentioned the particular facial
product from which people are getting the best outcome from them and increasing the demand in
the market. It also includes the products target market and competition and explained how
effective the product is more than its rivalry component.

REFERENCES
Books and Journals
Totonchi, A. and Siahjani, F., 2021. Invited Discussion on: Detection of Baseline Emotion in
Brow Lift Patients Using Artificial Intelligence. Aesthetic plastic surgery. pp.1-2.
Babadi, H., Fereidooni-Moghadam, Dashtbozorgi and et.al., 2018. Investigating psychosocial
causes of the tendency for facial cosmetic surgery. Aesthetic plastic surgery. 42(4).
pp.1157-1163.
Schwitzer, J.A. and Pusic, A., 2021. The Importance of Patient-Reported Outcomes in Aesthetic
Skeletal Facial Surgery. Aesthetic Surgery of the Facial Skeleton-E-Book.p.43.
Lo, C.C., Campbell, A. and Eviatar, J.A., 2019. Nonsurgical Periorbital and Facial Rejuvenation:
A Paradigm Shift for Patients and Surgeons. In Oculofacial, Orbital, and Lacrimal
Surgery. (pp. 403-418). Springer, Cham.