Investigating Gender Discrimination's Impact: Retail Industry Study

This business proposal critically investigates the effects of gender discrimination on the performance and productivity of organizations, specifically within the retail industry, using Tesco plc as a case study. The research aims to understand gender discrimination, evaluate key contributing factors, identify challenges in reducing it, and offer effective recommendations for improved business performance. The methodology involves qualitative research methods, including primary data collection through questionnaires and secondary data from journals and books. A random probabilistic sampling method is used, with thematic analysis applied to the collected data. The report outlines a project plan, detailing the timeline for each stage, from topic selection to final submission. The resources used include questionnaires, print and electronic media, and academic journals. The success criteria emphasize adherence to laws, efficient resource utilization, and timely completion. The study's findings are expected to provide valuable insights into mitigating gender discrimination and enhancing business outcomes in the retail sector.

Business Proposal

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
RESOURCES USED.......................................................................................................................1
METHOD USED FOR INVESTIGATION....................................................................................1
SUCCESS CRITERIA.....................................................................................................................2
PROJECT PLAN.............................................................................................................................2
REFERENCES................................................................................................................................4

TOPIC: “To critically investigate on how gender discrimination at workplace affects the
performance and productivity of the organization. A study on retail industry.”
INTRODUCTION
Research Aim
“To critically investigate on how gender discrimination at workplace affects the performance and
productivity of the organization. A study on Tesco plc.”
Research Objectives
 To critically understand the concept of gender discrimination at workplace.
 To evaluate the various key factors which leads to gender discrimination.
 To determine the key challenges related with reducing gender discrimination within
organization.
 To provide effective recommendation to reduce gender discrimination within
organization and leads to improved business performance.
Research Questions
 What do you understand the concept of gender discrimination at workplace?
 What are the various key factors which leads to gender discrimination?
 What are the key challenges related with reducing gender discrimination within
organization?
 What are effective recommendation to reduce gender discrimination within organization
and leads to improved business performance?
RESOURCES USED
The key resources required to carry out the study are questionnaire, print media, books,
internet, electronic sources, journals, books, etc. The reliability of the study will be maintained
by collecting information from reliable sources by citing each reference source of the author
without manipulating data sets (Kumar, 2019).
METHOD USED FOR INVESTIGATION
Research methods: It helps in gaining in- depth understanding by reviewing each elements
of the study (Almalki, 2016). It is classified into quantitative and qualitative research methods.
The researcher of the study will select qualitative research methods because it helps in gaining
conclusive results by exploring various components of the study.
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Data collection: It is a prominent approach in selecting the relevant information. It is
classified into primary and secondary source of data collection. The researcher of the study will
select primary and secondary source of data collection where primary data helps in gaining new
set of data through questionnaires and secondary data helps in furthermore exploring the
information through journals, books, etc.
Sampling: It is useful in selecting the right size of the sample from the large population
(Basias and Pollalis, 2018). It is classified into probabilistic and non- probabilistic sampling
methods. The researcher of the study will select random probabilistic sampling method where 20
employees of the Tesco Company will be selected.
Data Analysis: It is prominent for evaluating specific data. It is classified into SPSS analysis
and thematic analysis. The researcher of the study will select thematic analysis to explore various
components of the themes (Creswell and Creswell, 2017).
SUCCESS CRITERIA
The researcher of the study will carry out study by complying with all the laws and
efficiently using resources (Johnson and Christensen, 2019). The researcher will complete task
within stipulated timeline without any delay.
PROJECT PLAN
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Selection of
topic
Preparation of
aim and research
objectives and
questions
Literature
Review
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Research
methodology
Data analysis
Recommendatio
n
Conclusion
Taking feedback
from the
professor
Final
submission
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REFERENCES
Books and Journals
Almalki, S., 2016. Integrating Quantitative and Qualitative Data in Mixed Methods Research--
Challenges and Benefits. Journal of Education and Learning.5(3). pp.288-296.
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in business & technology:
Justifying a suitable research methodology. Review of Integrative Business and Economics
Research. 7. pp.91-105.
Creswell, J.W. and Creswell, J.D., 2017. Research design: Qualitative, quantitative, and mixed
methods approaches. Sage publications.
Johnson, R.B. and Christensen, L., 2019. Educational research: Quantitative, qualitative, and
mixed approaches. SAGE Publications, Incorporated.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
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