Change Management Report: COVID-19 Impact on Retail Industry

This report examines change management within the retail industry, focusing on the impact of the COVID-19 pandemic. The analysis utilizes the Intervention Strategy Model (ISM) as a framework to evaluate the changes, both hard and soft, experienced by the sector. The report identifies the change event, which is the impact of COVID-19, and then walks through the stages of the ISM, including analyzing the change, identifying and evaluating the rationale, defining objectives, planning activities, and implementation strategies. It incorporates PESTLE analysis and explores the benefits of hindsight in managing the change. The report critically reflects on the approach and outcome of the change management process and suggests alternative courses of action and best practices. This report provides a comprehensive overview of how the retail industry adapted to the challenges posed by the pandemic, offering insights into effective change management strategies.