Hayden Shapes Surfboards: Retail Stores Online Business Report

This report examines the adoption of online business strategies and Enterprise Resource Planning (ERP) systems in retail stores, using Hayden Shapes Surfboards as a case study. It explores how integrating cyber computing and online portals can enhance customer satisfaction, increase market share, and streamline operations. The report highlights the benefits of ERP systems in automating value chain activities and improving communication, while also addressing the challenges, such as cyber threats. It references key academic sources to support its analysis and concludes that while ERP implementation is crucial for online retail success, businesses must also address potential risks and optimize their online presence to gain true value from their technology investments. The report emphasizes the importance of online dashboards and software to improve the customer experience, while also acknowledging the need for robust cybersecurity measures. The assignment is available on Desklib, a platform offering study tools for students.

RNNING HEAD: Retail stores online business 1
Name of the student-
Topic-Retail stores online business
University Name-

Retail stores online business 2
With the increasing ramification of economic changes and complex business functioning,
each and every organization needs to install cyber computing enterprises resources planning in
their business functioning. It is evaluated that adoption of advanced technologies in business
increases the overall efficiency and reduce the complexity of business. This report has reflected
how Hayden shapes Surfboards has increased its retail business stores effectiveness by adopting
sophisticated technologies. With the increasing market growth of retail business, Hayden shapes
Surfboards has to take their business online after adopting cyber computing ERP system.
Piotrowicz and Cuthbertson, 2014). Hayden shapes Surfboards has complex business operation
system in which stocks are taken from suppliers and delivered to clients after making possible
changes. This is long process and requires at least 144 employees engaged in it. Retail stores
business are gaining momentum throughout the time and showing high level of growth potential.
In this fast moving world, retails stores are using cyber computing enterprises resources planning
to take their business online to increase the overall satisfaction of clients (Strauss, 2016). It is
evaluated that if Hayden shapes Surfboards could implement proper level of cyber computing
enterprises resources planning in their business functioning then it could increase the
communication effectiveness with employees and clients and strengthen its online business
functioning. This level of changes will helps Hayden shapes Surfboards to increase their overall
market share by including domestic and international market share. It would also allow Hayden
shapes Surfboards to create dashboard where clients could do shopping online. This level of
changes and adopting ERP system will save the time and cost associated with the shopping
process. Retails stores such as Red cash and Haydenshapes Surfboards have increased their
overall efficiency and increase their brand image in determined approach (Karamshuk, et al.
2013). It is evaluated that using of ERP system and other sophisticated technologies will

Retail stores online business 3
establish automation in the value chain activities of Hayden shapes Surfboards and cyber
computing system could help company to increase the overall efficiency of business. For
instance, development of dashboard could allow clients of Hayden shapes Surfboards to surf
online to check goods and services offered and they could book these products by paying online.
In addition to this, adopting new online software’s could enhance the client’s experiences.
Nonetheless, the main disadvantages of adopting online dashboard computing ERP system in
business will have to face online cyber- attacks from the ill-intentioned persons (Wu and Tseng,
2014).
Now in the end, it could be inferred that many business organization has adopted cyber
computing enterprises resources planning in their business functioning but have failed to draw
the true value of their technologies adaption. If company wants to increase the effectiveness of
their online business then they will have to develop online portal. However, threats like cyber-
attacks, cyber bombing and hacking are the some of the threats which should be overcome by
companies taking their retails business online.

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References
Karamshuk, D., Noulas, A., Scellato, S., Nicosia, V., and Mascolo, C. 2013). Geo-spotting:
mining online location-based services for optimal retail store placement. In Proceedings of the
19th ACM SIGKDD international conference on Knowledge discovery and data mining (pp. 793-
801). ACM.
Piotrowicz, W. and Cuthbertson, R. 2014. Introduction to the special issue information
technology in retail: Toward omnichannel retailing. International Journal of Electronic
Commerce, 18(4), 5-16.
Strauss, J. 2016. E-marketing. Routledge.
Wu, M. Y. and Tseng, L. H. 2014. Customer satisfaction and loyalty in an online shop: an
experiential marketing perspective. International Journal of Business and Management, 10(1),
104.