An Analysis of Retail Industry Trends, Skills, and HR-Marketing

This report provides a comprehensive analysis of current trends influencing the retail industry, including the rise of e-commerce, experimental retail, subscription-based models, and the importance of improved customer service. It examines how these trends impact the role of HR-Marketing professionals, detailing the necessary skills such as communication, leadership, strategic thinking, decision-making, and marketing updates to thrive in the evolving landscape. The report also explores the impact of rapidly changing consumer demands and perceptions. Furthermore, it highlights the qualifications and experience required for an HR-Marketing manager, emphasizing the importance of practical experience and internships within the retail sector. The report concludes with a personal evaluation, reflecting on the author's skills and aspirations to apply their HR-Marketing knowledge within the industry.

Career Viewpoint

Table of Contents
INTRODUCTION...........................................................................................................................1
ANALYSIS AND APPLICATION.................................................................................................1
General trends which will impact on the Retail industry.............................................................1
The skills, knowledge and experience required...........................................................................3
EVALUATION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In this advancing and modern life, every individual is choosing their unique profession in
order top bring something new within this community. As soon as the students become graduate,
they start planning for their future goals and career development plans in order to earn the
livelihood in order to fulfil individual requirements or their family needs. This report will cover
the recent trends which impacts on the retail industry. Although this report will also provide the
skills and qualification and experience which is required for the post of HR-Marketing within
the retail sector industry.
Moreover, in order to proceed in such future oriented thoughts and career development
plans, I have completed my graduation MBA in HR.-marketing. So I want to see myself at the
post of the HR.-Marketing within most popular retail sector industry within next 5 years.
ANALYSIS AND APPLICATION
General trends which will impact on the Retail industry
There is a huge advancement in the Retail industry within few years as the evolution of
the technology has rapidly transformed the way in which goods and services are offered to
customers. Along with this, recent trends in terms of information and technology have influenced
the customers to consume the services from the retail industry (Bamfield, 2018). Due to the such
changes within the society, the retail industry has undergone a significant transformation over the
past decade which continues to evolve quickly. There are huge trends and advancement within
the market which leads to the great impact on the retail industry. Such trends which impacts the
retail industry are as described below:
E-commerce
It has become one of the most popular shopping medium all over the world which can be
considered as a recent trend within the retail industry. Along with this, online market have been
expanded and developed its strong presence in this real world. Also, exchange of goods and
services online have become more easier for the customer and thus it have gained a strong
popularity within a short period of time. However, this trend have not only provides the flexible
market and easy approachability to the customers but online shopping also provides the option of
comparing the prices and quality of the goods with other retailing brands (Nalawade, More and
Bhola, 2019). This provides the ultimate satisfaction among the customers so the retailers are
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seeking to differentiate themselves who have found other avenues to deliver the values to their
customers. E-commerce leads to huge negative impact on the HR.-Marketing profession as all
the social media and technology have promoted the concept of promotion and marketing which
requires less human efforts. Also employee which is hired at the position of HR.- marketing
consumes huge salary as compared to the marketing via technology (Sotiriadis and Varvaressos,
2016). Therefore, it requires the huge technical as well as IT skills to operate such software
within the Retail industry.
The rise of the Experimental retail
As traditional method of selling the goods and services to the customer restricts them to
purchase the products. Although, in old model where the goods are available at store so
somehow retailer convinces the customer to buy the goods among such available products by
providing the substitute. However, the technological improvement have offered the huge
opportunities to the new entrepreneur in the market (Nguyen and Simkin, 2017). So it have
increased the competition among various retail industries within the market as new entrants
come up with the new ideas and innovative concepts which are largely supported by the
consumers. New trend of the Online stores have supported the ideas as well reduced the cost of
the physical store availability which raise huge operational costs. Therefore, it leads to the great
impact on the HR.-Marketing position as it online marketing does not require any extra skills and
also it consumes the minimum costs.
The Rise of the Subscription E-commerce
Today the Buyers are increasingly seeking the shopping which is tailored to their
preferences and delivered directly to their doors. Therefore, the deriving the maximum
profitability via software programs, these trends have resulted in the emergence of the
subscription E-commerce. So the trend goes hand in hand with the users. This have largely
impacted on the position of the human resource Marketing director in which technology has all
the power to perform all the marketing functions within a one click. This is largely a result of the
changing methods in which the consumers employ to make shopping decisions.
Improved customer services
Although, the growth and advancement of the industries has leads to the Globalisation of
the various popular brands within the international market (Purvis, 2015). Also technology or
online survey allows the organization to identify the countries marketing trend as well as
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culture. This leads to the improved customer services and also helps in improves customer
satisfaction which derives the growth and sustainability of the firm. In contrast, earlier people are
not aware about the services and goods but now advancement of technology are more concerned
about the quality and product availability. However, it also leads to the great impact for the
position of the HR.-marketing as people are more conscious about their needs and requirements
which they communicate directly to the main head of the organizations.
Rapidly changing perceptions and demands of the people
Also, the latest trend in this century changes significantly with the change in the demands
of the people in the society. Therefore, the companies with the lack of innovation cannot be able
to survive in this competitive market any more as consumers requires the periodic innovations
and creativity (Rodríguez, Paredes and Yi, 2016). Therefore, it have also somehow effected the
position of the HR.-Marketing within the retail industry as they have to focus towards the
effective strategies effectively in order to sustain in this competitive world.
The skills, knowledge and experience required
There are various skills and knowledge required by the HR.-Marketing manager which
serve the retailing industry towards the growth and sustainable environment. Such skills and
knowledge are as follows: Communication:This skill is required by the HR.-Marketing manager because it it is one
of the best medium to implement and provoke the staff to adopt new strategies within the
business. Leadership skills: This leadership skill allow manager to motivate the staff to meet the
main objectives of the organization. Leadership skills helps in team building and also
collaborate and coordinate the efforts of the staff members with each other in order to
deliver the effective and efficient output within the firm. Strategies: This is one of the important skill and knowledge which is required by the
HR.-Marketing manager (Schultz, 2016). As the periodic development of the strategies
within the organization will allow the organization to achieve the growth and sustainable
development. This is one of the main skill which is directly associated with strengthening
the goals and objectives within the retail industry. Decision making: This knowledge helps in making the efficient decisions which
promotes the growth as well as creates the positive environment at workplace. Also,
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effective decision making within the firm will allow influence the operations and
optimum way to generate the final output for the retailing business.
 Marketing updates: This skill will allow the HR.-Marketing manager to develop the
strong marketing and human resource strategies within the organization (Sotiriadis and
Varvaressos, 2016). This will helps in promoting the growth of the company. Along with
this, proper marketing updates and training of the human resource within the company
will allow the retailing business to meet the desired objectives within the organization.
There is no maximum practical knowledge is required for the position of the HR.-
Marketing manager but strong practices and internship within the reputed company will allow
the graduates to apply for this post within the ret ailing sector.
EVALUATION
As I had done a graduation under the HR.-marketing so I have in depth information about
various marketing as well as human resource strategies. Therefore, I wanted to apply at the
position as I wanted to use my knowledge and skills practically in order to make the company
towards the growth and sustainability. I found my potentialities within managing the human
resource of the company which helps me retain the employees and motivate them to adopt such
strategical changes within the organization. Although, I have a strong communication skills
which derives confidence among me so it will help me in developing a marketing strategies for
the retail organization.
However, my knowledge and skills are totally based on the theoretical aspects but I have
a strong potential to convert such skills into this practical based society. Moreover, I choose HR
marketing as a profession because I have grown up with the passion and compassion. This
passion results in team building skills, influencing the customers to change the buying decision
which helps me to sell the product in any circumstances.
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REFERENCES
Books and Journals
Bamfield, J., 2018. International Trends in Retail Crime and Prevention Practices. In Retail
Crime (pp. 33-53). Palgrave Macmillan, Cham.
Nalawade, R.K., More, D.K. and Bhola, S.S., 2019. Employability Skills Required for
Functional Areas of Management. IUP Journal of Soft Skills. 13(1). pp.20-44.
Nguyen, B. and Simkin, L., 2017. The Internet of Things (IoT) and marketing: the state of play,
future trends and the implications for marketing.
Purvis, J., 2015. Human resources marketing and recruiting: Essentials of digital
recruiting. Handbook of Human Resources Management. pp.1-19.
Rodríguez, M., Paredes, F. and Yi, G., 2016. Towards Future Customer Experience: Trends and
Innovation in Retail. Форсайт. 10(3 (eng)).
Schultz, C.D., 2016. Insights from consumer interactions on a social networking site: Findings
from six apparel retail brands. Electronic Markets. 26(3). pp.203-217.
Sotiriadis, M. and Varvaressos, S., 2016. Crucial Role and Contribution of Human Resources in
the Context of Tourism Experiences: Need for Experiential Intelligence and Skills.
In The Handbook of Managing and Marketing Tourism Experiences (pp. 45-64).
Emerald Group Publishing Limited.
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APPENDIX
Requirement in the Retail industry
JOB Vacancy for the position of HR.-Marketing Manager
We are Hiring a Highly communicative personnel who will manage all the human
resource of the company effectively. Along with the strong marketing skills which will prove to
be the strong marketing manager for the company towards the successful growth.
Required qualification is MBA in the field of HR.-Marketing and internship under the
reputed company for at least 6 months.
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