Retail Industry Analysis: Comparing Australia and Thailand's Markets

This report provides a comparative analysis of the retail industries in Australia and Thailand. It examines the size and profitability of each market, highlighting key differences and challenges. The report explores factors such as labor issues, online sales growth, government regulations, and cultural aspects that influence retail practices. The analysis includes a discussion of power distance, individualism, and masculinity within the context of business culture in both countries. The conclusion summarizes the key findings, emphasizing the distinct characteristics of the retail industries in Australia and Thailand, and how cultural differences impact business practices. The report references several academic sources to support its findings.

Retail industry of
Australia V/S
Thailand

Retail industry of Australia V/S
Thailand (structure)
Australia
 The retailers are the mediators
among the customers and the
producers. These effective and
efficient operations that are
important in order to make sure
that the customers have access
to a variety of goods choices
and also at the best prices
(Balaji, and Roy, 2017).
Thailand
 Moving ahead discussing
about the retail Industry in
Thailand. It is a country that
maintains the momentum
which helps in driving the
economic development and
technology.
 Some of the key factors for the
retail industry are economic
growth and growing youth. The
industry of retail in Thailand
is expected to its region at a
CAGR of 8.2% between the
years 2013-2018.

Size and profitability of retail industry
Australia
 The retail sales of
Australia grew by3.7%
in the 2018 September
when linked with a 3.7%
increase in the last
month. This is a sector
that is segmented on
the basis of the
distribution channel,
product category and
the dynamics of market.
Thailand
Thailand is one of the
biggest countries with
economic stability in the
countries of south Asia.
The capital city of
Bangkok is a kind of
social hub for the
Thailand which has a
blooming retail industry
market.

Challenges in the retail
industry
Australia
Labour: labour is one of the
biggest threat and challenge
for the retailers, the low
unemployment and
competition from the
economy make it very difficult
for to staff or employee both
brick and motor locations.
Nowadays a lot of companies
are experimenting with the
technology in order to make
the employment selection
process easy.
Thailand
The profitability and the
revenue of the Thailand
retail industry is affected
by the policies of the
government regulations
and the policies.
The regulations of
Thailand impact the
economy, consumer
buying habits and

Continued
Australia
 The next challenge for
the retailers of Australia
is linked to online stores.
 As the online sales are
growing it is
continuously outpacing
the store sales.
 One of the implications
of this is the way fair
court case that is felt by
more and more of
Australian retailer
organization.
Thailand
 When the economy is on
rise then only the people
spend on other things
like food and clothes.
 The retail industry is a
strong industry and it
cannot be hit harder.
 The retail industry was
one such industry which
was able to hold up
during the time of
recession, .

Cultural aspects that impact the retail
industry of Thailand and Australia
 The role of culture is an important thing in
building the organization as it influences the
business practices in various ways like
approaches and practices is a fact.
 Studies have shown recurrently that nationwide
cultural systems as well as the solitary cultures
importantly disturb the business cultural system
in numerous ways.

Australia
Thailand

Power distance
Australia
 This simply shows that the
culture in Australia is very
different from Thailand as the
employees in Australia are
considered as partners and
each thing is discussed,
 this is a good thing that will
also benefit the retail industry
of Australia as when the
employees feel they are part of
the company and everything is
discussed with them they feel
highly motivated and are also
able to perform well.
Thailand
 As compared to the culture
of Australia, Thailand
companies have strict rules
that are important to be
followed by the employees.
 Also the employees are not
allowed to have all the
information regarding the
company. Which makes
them feel demotivated and
thus there performance is
also affected which further
affects the retail industry

Individualism
 Even when seen the world
of business in Australia
the employees work for
themselves and they
focus on the self-goals
rather than working as a
team(Dorman, 2013).
 This is a thing that
affects the retail industry
as the employees focus
on themselves more than
the company(Hamilton,
and Chernev, 2013).
 Through this it can be
seen that the
employees also
believe in teamwork
and this is what helps
the retail industry as
the employees focus
together on the
common goals of the
retail industry(Fernie,
and Sparks, 2018).

Masculinity  This culture in Thailand
is the best as the
employees work hard
and do not just focus
on winning.
 They learn from their
mistakes and improve
their skills and this
helps the employees to
perform in a better
way, which positively
affects the retail
industry.
 This simply states that
the in a workplace also
the employees are
taught that they have to
win in every
situation(Anbanandam,
Banwet, and Shankar,
2011).
 In such the situations
employees follow
various malpractices in
order to win which
effects the retail
industry

Conclusion
 this presentation was the study of the retail
industry for the two countries Australia and
Thailand
 The two countries are very have very different
retail industries
 the retail industry of Australia is more focused
on winning where as the Thailand industry
thinks about the society
 the difference in culture effects the retail
industry of both the countries

Refrences
 Anbanandam, R., Banwet, D.K. and Shankar, R., 2011. Evaluation
of supply chain collaboration: a case of apparel retail industry in
India. International Journal of productivity and Performance
management, 60(2), pp.82-98.
 Balaji, M.S. and Roy, S.K., 2017. Value co-creation with Internet of
things technology in the retail industry. Journal of Marketing
Management, 33(1-2), pp.7-31.
 Dorman, A.J., 2013. Omni-channel retail and the new age
consumer: an empirical analysis of direct-to-consumer channel
interaction in the retail industry.
 Fernie, J. and Sparks, L. eds., 2018. Logistics and retail
management: emerging issues and new challenges in the retail
supply chain. Hongkong: Kogan page publishers..
 Hamilton, R. and Chernev, A., 2013. Low prices are just the
beginning: Price image in retail management. Journal of
Marketing, 77(6), pp.1-20.