This report, prepared for an inquiry-based learning project, delves into the current trends shaping the retail industry and conducts an in-depth analysis of a selected company, River Island. The report examines key trends such as online shopping, digital payment systems, social media shopping, and in-store atmosphere improvements. It then applies Porter's Five Forces model to analyze River Island's competitive landscape, considering threats from new entrants, the bargaining power of suppliers, and competitive pressures. The report provides actionable recommendations for River Island to enhance its customer base, improve brand image, and adapt to evolving retail techniques, with a focus on innovation in both online and in-store experiences. The research emphasizes the importance of customer feedback and social media engagement for sustained success in the competitive retail market. This report, submitted by a student, provides a valuable resource for students on Desklib, offering insights into retail strategies and business development.
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