This report provides an overview of the current trends in the retail industry, including the rise of social commerce, influencer marketing, and AR-powered shopping experiences, alongside the impact of same-day delivery. The main body of the report includes a detailed business analysis of Tesco, utilizing SWOT and PESTLE frameworks to evaluate its strengths, weaknesses, opportunities, and threats within the market. Furthermore, the report offers strategic recommendations for Tesco to adapt to the changing retail landscape, including the importance of market research, management restructuring, technology implementation, and financial statement analysis. The report concludes by emphasizing the need for organizations to focus on growth and development to achieve higher profits in the market, highlighting the importance of adapting to new trends to engage with customers effectively.
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