Retail Management Report: Australian and Indian Market Analysis

This report provides a comparative analysis of the retail systems in Australia and India. It begins with an introduction to the retail markets in both countries, highlighting iconic brands in Australia and the significance of retail in the Indian economy. The report then delves into the structural differences between the two markets, examining growth drivers such as housing markets and technological advancements in Australia, and the diverse retail formats in India. The potential size and profitability of the retail industries are assessed, with data on revenue, growth rates, and online retail projections. The report also analyzes potential problems faced by retailers in both countries, including competition, technological challenges, and cultural diversity. Cultural aspects impacting retailing are considered, emphasizing customer preferences and the influence of cultural values. The report concludes with recommendations for both nations, emphasizing the importance of understanding the target audience and leveraging customer data. The report draws upon several research papers to support its analysis.

RETAIL MANAGEMENT

Introduction and background
information on Retailing Systems in
Australia and India
 The retailing takes place through several
channels with the aim of earning a profit.
 Australian retailing system represents a
number of iconic brands.
 Retailing in India is one of the pillars of its
economy and is one of the top five retail
markets.

Differences in the structure of the retail market in Australia and India
 The strong growth in the Australian retail
market has been registered by the
housing market assisted by low-interest
rates and increase in the household
credit.
 Australian retail market has substantial
shift in the customer preferences mainly
due to advancement in the technology.
The retail market of Australia comprises
grocery, supermarket and online retailing
(Chhetri, et al. 2017)

To be continued…
 The retail market in India is one of the
most active and fast-paced industries.
 The retail markets are structured in the
form of departmental store, exclusive
retail store, supermarket, hyper-store,
convenience store, discount store, and
catalog store.

Assessment of potential size and
profitability of the retail industry in
Australia and India
 Australia’s retail sector is segmented on
the basis of product category, delivery
channel and market dynamics.
 The retail market of Australia registered
development rate of 5% in New South
Wales, 3% in Victoria and 2.6% in South
Australia correspondingly. The retail
market in Australia earned revenue of
$576.3 BN with the growth rate of 1.1%

To be continued…
 The retail market in India is estimated at
almost US $672 billion in 2017 and it is
expected to grow US$1200 billion in
2021.
 The revenue from online retail is
anticipated to grow US$ 60 billion by
2020. Organized retail penetration is
anticipated to increase to 18% in 2021
(Bhattacharya and Mishra, 2015).

Analysis of potential problems faced in the
retail industry of Australia and India
 The retailers in Australia are required to
keep pace with the continual changes
affecting the industry with the enhanced
competition, changing spending patterns
and economic uncertainty (Yu, Tullio-Pow
and Akhtar, 2015).
 The Australian retailers face problems
like Keeping pace with the technology,
convenient collection, smart data, and
experiential retailing.

To be continued…
 The Indian retail industry is still under the
development process and requires a lot
of improvement in order to become
flourishing
 The industry encounters problems like
lack of technology adoption, price war,
cultural diversity, and complexity in tax
structure.

Consideration of the cultural aspects impacting retailing in both
countries
 Culture outlines several business norms
and influences everyone’s life. The
cultural values influence the customers'
preferences for product and brand.
Australian retail industry is facing
disruptions due to the current business
scenario.
 The modern customers have become
tech-savvy belonging to the affluent
background and busier

To be continued…
 The existence of the small retailers in
India is affected by supermarkets, malls
and large discount stores. The cultural
factors influence the customers to shop
at small retail stores.
 The factors like retail environment and
store features are not deliberated
relevant motivators for the customers
(Sorensen, et al. 2017).

Conclusions and
recommendations
 Australia and India, both the nations
share several issues which are required
to be coped for attaining better results.
 Both nations should comprehend who is
the target audience and what they seek.
Gathering and analyzing customer data is
substantial for retailers to attain a
detailed understanding of the customers.
 Retailers using data can offer promising
results in the form of selling or marketing
brands.

References
 Bhattacharya, S. and Mishra, B.B., 2015. Evolution, growth
and challenges in E-commerce Industry: A case of
India. Sumedha Journal of Management, 4(1), p.45.
 Chhetri, P., Kam, B., Hung Lau, K., Corbitt, B. and Cheong, F.,
2017. Improving service responsiveness and delivery
efficiency of retail networks: A case study of
Melbourne. International Journal of Retail & Distribution
Management, 45(3), pp.271-291
 Sorensen, H., Bogomolova, S., Anderson, K., Trinh, G., Sharp,
A., Kennedy, R., Page, B. and Wright, M., 2017. Fundamental
patterns of in-store shopper behavior. Journal of Retailing and
Consumer Services, 37, pp.182-194.
 Yu, H., Tullio-Pow, S. and Akhtar, A., 2015. Retail design and
the visually impaired: A needs assessment. Journal of
Retailing and Consumer Services, 24, pp.121-129.