This report provides an analysis of the Indian retail industry, focusing on Reliance Trends. It identifies key challenges, including customer behavior towards online shopping and the impact of government regulations. The report utilizes secondary research methods, drawing on sources like ET Retail and academic journals, to explore issues such as customer loyalty, supply chain performance, and the risks associated with ERP implementation. The analysis highlights the importance of understanding customer preferences and developing effective strategies to overcome challenges in the online market. The report concludes by emphasizing the need for retail companies to adapt to changing consumer behavior and maintain customer trust to ensure business success. The report provides insights into the current state of the Indian retail sector, the challenges faced by businesses, and the importance of strategic adaptation.