Industry Analysis: Tesco, Aldi, Argos - Employer Brand and Goals

This report presents a comparative analysis of the UK retail industry, focusing on three major players: Tesco, Aldi, and Argos. The introduction provides an overview of the retail and aviation industries, highlighting their growth and importance in the UK. The report then delves into a detailed comparis...Read More

Comparative industry
analysis
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Table of contents
INTRODUCTION................................................................................3
1) Comparison of two industry..................................................................3
2) Comparison of three retail industry in UK is Tesco, Aldi and Argos......................4
3) Employer brand, strength and weaknesses of three organization..........................6
4) Values and goals of organizations............................................................7
CONCLUSION...................................................................................8
REFERENCES...................................................................................10
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INTRODUCTION
Companies in UK follow different types of strategies that help to increase overall
performance and productivity in the world. Retail and aviation industry are growing rapidly and
it provides good quality products and services to the consumers. Tesco, Aldi, and Argos provide
good quality items to the client so that brand image can be maintained effectively and efficiently.
Management of the firms provide effective training and development to the firm to innovate a
product to increase a satisfaction level of the customers. This report includes comparison of two
industries, goal, values, strategies, market share and other comparison between Tesco, Aldi, and
Argos. All the firms follows various techniques to increase a sales revenue in an industry.
1) Comparison of two industry
There are different types of industry operating all over the world and each follows
different types of policies and strategies to increase overall performance and productivity in an
industry. All the companies follow innovative approaches to increase their firm productivity in
the world. In UK government provides effective plans and policies to the firms which helps to
expand their business. There are various industries in the world such as retail, transportation,
aviation etc. All the organization follows different types of policies and strategies to increase
overall performance. In UK, two types of industries have fast growth such as retail and aviation.
There are many retail firms and most of the firms have good brand image in the market. They
follow advanced technologies and policies to increase overall productivity in the world. Aviation
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industry also provide appropriate policies to the consumers to expand their busine4ss in the
world (Isard and et.al., 2017).
Retail industry
In United Kingdom, organisations strive to increase their productivity and profitability by
providing effective quality of goods and services to the customers. All entities have huge number
of market share that helps to increase overall performance in the world. Major stakeholders of
the retail firm are customers, suppliers, and shareholders. It uses different types of advanced
technologies for the promotion such as social media and internet that helps to connect huge
number of peoples in a market. From the analysis, it can be easily determined that the retail
industry has fastest growth in an industry. As per the records, an estimate of 385 billion pound
sales has observed in retail industries of the country. All the companies follows different types of
strategies such as geographical expansion, launching new products and services, provide product
based on the client preferences etc. Recent changes in the retail industry is all the firms provides
an items based on the consumer needs it helps to satisfy the client needs and also helps to
increase sales revenue of a company (Ahi and Searcy, 2013).
Aviation industry
From the analysis it can be easily determined that British airways has the highest profit
after tax is 390 million pounds it provides appropriate and effective services to the clients. There
are different types of companies and each follows various advanced technique to give more
benefit to the customers. Main feature of this industry is it uses various strategies such as
expansion of business, innovative services and plans etc. recently changes in the services is
airline provides effective and innovative packages at cheaper rate based on the consumer needs.
They also reduce the charges of cancellation and re generation ticket for the clients to increase
the overall performance in the world (Laursen, 2015).
2) Comparison of three retail industry in UK is Tesco, Aldi and Argos
There are different types of retail firms in the UK but theses all are the biggest entities in
the world. It provides innovative and good quality items in the market to satisfy the consumer
needs and increase a productivity and performance. They also follow various technologies and
strategies to expand their enterprise in the world.
Tesco
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 Values: Understand the client need; be first to meet the consumer needs, provide
appropriate and innovative products to the customers.
 Aim: To become biggest retailer in the world and maintain brand image in a market.
 Strategies: To improve the quality of a product and services, increase a distributional
channel, provide innovative products, social media and internet for the promotion, market
penetration strategies.
 Market shares: Tesco has 28.2% market share and it has huge number of shareholders
and customers.
 Key activities: it gives appropriate products and services to the clients, provide efficient
information of the strategies to the stakeholder and shareholder.
 Recent performance: performance level of the Tesco is high because it innovates items
based on the client needs.
 Future plans: to expand a business in the world.
Aldi
 Values: Delivering good quality products, clear orientation, fairness and open services
 Aim: To maintain brand image, expand a business in different countries
 Strategies: Give innovative food products based on the client needs, provide effective
offers and schemes to increase productivity, promotional and pricing strategies such as
social media and market penetration (Forouzanfar and et.al., 2015).
 Market shares: Aldi has 5.2% market share and sales are increased by the 19.2%.
 Key activities: Provide appropriate products and services, increase number of
shareholders by offer innovative policies
 Recent performance: level of performance is high.
 Future plans: Open more number of stores and supermarkets in different countries.
Argos
 Values: Provide good quality items and services, provide open environment to the
employees, efficient policies.
 Aim: To maintain brand identification and provide good quality products to the
consumers
 Strategies: promotion and pricing strategies, provide free items and services to the client,
organize events and give prices to attract the customers
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 Market shares: Argos has 4.5% market share.
 Key activities: to attract the client in a market it follows various approaches such as
conduct events and provides additional services and use social media to increase overall
productivity in an industry.
 Recent performance: Level of performance is moderate
 Future plans: Geographical expansion, innovative products, open multiple branches in
various countries (Álvarez-Chávez and et.al., 2012).
3) Employer brand, strength and weaknesses of three organization
Tesco
 Employer brand: Management, customers and suppliers
 Strength: Tesco manger gives an appropriate training to the employees in the company
to innovate products and services so that they can serve customers more efficiently. They
follow different types of leadership styles to manage the employee relation in an entity.
Manager gives an effective and open environment to the employee so that they can easily
share their thoughts and ideas for the specific problem. It uses various advanced
technologies for the promotion and management of Tesco focus on overall development
of employees to the employee so that they can easily understand the concept of the
technologies and use them effectively. It has good brand recognition in the market
because it gives innovative items and services to the clients (Fisher, 2012).
 Weaknesses: Management of the Tesco not involve an employee in decision-making
procedure so it has negative impact on the employee. Employer has a responsibility to
include each employee in decision-making system that gives motivation to an employee
and he or she will give more contribution to get higher performance in the world. They
are not able to adopt new technologies in a firm so the management needs to take care of
them (Bhuasiri and et.al., 2012).
Aldi
 Employer brand: Stakeholder and supplier
 Strength: As an employer the management gives appropriate facilities and services to the
employee so that they can easily work together to get higher performance in the world.
They give free environment and effective policies to the employee so that they can easily
increase their own performance in a company. It adopts all the necessary government
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policies and pans that help to expand their business in a world. Manager also gives the
train to them to implement the particular strategy in an entity (Voogt and Roblin, 2012).
 Weaknesses: manager and a team leader not have appropriate coordination to manage
the work so they need to increase their skills and knowledge mange the firm work. They
are not able to give task to the employee based on their performance. Management not
follows the government policies and plans to increase a firm performance in the world
but Aldi not following all the policies, which has negative impact on the company
(Wilson, SMITH and Johnson, 2013).
Argos
 Employer brand: Shareholders
 Strength: It has good brand identification in a market because it gives good and
innovative products to the consumers. There are different types of advanced technologies
and strategies that help to improve a quality of the product. It uses various promotional
strategies to sell their products and services to the clients. By using effective and efficient
methods to promote the product, it gives more benefit to the business. It uses innovative
technologies and policies of government that helps to increase a performance and manger
gives an appropriate environment and training to the employee so that they can easily
understand the concept of innovative technology and use them effectively.
 Weaknesses: It has many competitors in the market and they follow various techniques
to increase their productivity. Argos is not able to adopt all the technologies so it has
negative impact on the performance of a firm. Management needs to take appropriate
decision based on the current situation of a company in the market. They must need to
give appropriate training to the employees so that the can easily innovate a product.
Managers are not able to maintain employee relation in the firm they need to use
effective policies, open environment so that they can share their suggestions to solve
specific issues in the firm.
4) Values and goals of organizations
Tesco
 Values: Tesco understand the needs and then provide effective and good quality products
to the consumers. It follows different types of methods to satisfy the client needs such as
provide item based on their preferences, understand the consumer behaviour, etc. It also
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gives the extra services on the new items that helps to attract a customers in a market
(Mills and et.al., 2012).
 Goals: Main goal of the Tesco is to provide best services to the customer to increase
overall firm’s performance in the world. They also use different types of technologies of
the promotion to connect huge number of peoples in an industry such as social media and
internet. Another goal is to become large company in a world. The management
formulate specific strategies in order to maximise the customer base and improve the
overall performance of the organisation.
Aldi
 Values: Give good quality items and services to the client; provide open services to the
employees as well to the consumers.
 Goals: Main goal of the firm is to expand a business by opening new stores and
supermarkets in different countries. It also follows various strategies and approaches that
help to increase overall company performance. Another goal is to maintain brand
recognition and provide good quality items to consumers.
Argos
 Values: Provide higher quality product and services to the customers, effective and open
environment to the employee. Manger of the firm provides different types of policies and
plans which helps to maintain employee relation in an entity (Wiek and et.al., 2012).
 Goals: Main objective of the Argos is to increase a sales revenue and maintain brand
image in the market. The management uses various technologies to increase a
productivity. Another goal is to increase productivity and open multiple stores in various
countries. They apply innovative strategies of promotion and pricing that gives more
benefit to the company to get desired target in a world.
CONCLUSION
All companies follow different types of strategies and approaches that help to increase
overall performance. The government of United Kingdom develops various plans and policies to
the firms to expand their business effectively and efficiently. Retail and aviation industry is the
fast growing industries in UK. With the help of effective and precise policies, these industries are
ruling on the market share and contributing towards national economy of the country. Tesco,
Aldi and Argos are the biggest firm in UK they follows new technologies for the promotion.
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Each firm has different market share and shareholders that helps to increase a performance in the
world.
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REFERENCES
Books and journals
Ahi, P. and Searcy, C., 2013. A comparative literature analysis of definitions for green and
sustainable supply chain management. Journal of Cleaner Production. 52. pp.329-341.
Álvarez-Chávez, C. R. and et.al., 2012. Sustainability of bio-based plastics: general comparative
analysis and recommendations for improvement. Journal of Cleaner Production. 23(1).
pp.47-56.
Bhuasiri, W. and et.al., 2012. Critical success factors for e-learning in developing countries: A
comparative analysis between ICT experts and faculty. Computers & Education. 58(2).
pp.843-855.
Fisher, G., 2012. Effectuation, causation, and bricolage: A behavioral comparison of emerging
theories in entrepreneurship research. Entrepreneurship theory and practice. 36(5). pp.1019-
1051.
Forouzanfar, M. H. and et.al., 2015. Global, regional, and national comparative risk assessment
of 79 behavioural, environmental and occupational, and metabolic risks or clusters of risks
in 188 countries, 1990–2013: a systematic analysis for the Global Burden of Disease Study
2013. The Lancet. 386(10010). pp.2287-2323.
Isard, W. and et.al., 2017. Methods of interregional and regional analysis. Taylor & Francis.
Laursen, K., 2015. Revealed comparative advantage and the alternatives as measures of
international specialization. Eurasian Business Review. 5(1). pp.99-115.
Mills, E. J. and et.al., 2012. How to use an article reporting a multiple treatment comparison
meta-analysis. Jama. 308(12). pp.1246-1253.
Voogt, J. and Roblin, N. P., 2012. A comparative analysis of international frameworks for 21st
century competences: Implications for national curriculum policies. Journal of curriculum
studies. 44(3). pp.299-321.
Wiek, A. and et.al., 2012. From complex systems analysis to transformational change: a
comparative appraisal of sustainability science projects. Sustainability Science. 7(1). pp.5-
24.
Wilson, J. P., SMITH, W. and Johnson, S. K., 2013. A Comparative Analysis of PTSD Among
Various. Trauma and its wake. 1. pp.142.
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