Comprehensive Report: Retailing Industry and its Environment (BTEC)

This report, prepared for a BTEC Level 3 Business assignment, delves into the intricacies of the retailing industry. It begins with a classification of retail stores, examining their structure, organization, and product strategies, using examples like departmental stores (e.g., David Jones), multiple chain stores (e.g., H&M), and independent stores. The report then analyzes the external factors influencing the retail industry, such as competition and changing consumer tastes, and discusses the emergence of different retail formats and their locations. It also explores customer relationship management (CRM), emphasizing its importance in building customer loyalty and improving sales. The report further examines the competitive business environment, including factors like target markets and financial capital. It provides a comparative analysis of different distribution channels used by retailers like Mark and Spencer, Tesco, and Morrison, highlighting their roles and the use of e-retailing. Finally, the report analyzes Tesco's marketing strategy, focusing on customer focus, loyalty programs, and service policies, and compares the customer service approaches of departmental and exclusive stores. The report aims to provide a comprehensive overview of the retail industry and its environment.