Tesco Retail Analysis: Trends, Analysis, and Recommendations

This report provides a comprehensive analysis of Tesco's retail strategies, examining current trends in the retail industry, including omnichannel approaches, personalized customer experiences, and the adoption of digital mobile wallets. The main body of the report delves into the trends within the retail sector, emphasizing the importance of embracing technological advancements to enhance consumer experiences. It analyzes Tesco's approach to these trends, highlighting their investment in digital channels, data analytics, and consumer-focused practices. The analysis section evaluates Tesco's implementation of these strategies and assesses its performance within the competitive landscape. Furthermore, the report offers strategic recommendations for Tesco, focusing on enhancing consumer engagement through social media, online engagement theories, and personalized marketing efforts. The conclusion summarizes the key findings and underscores the significance of adapting to market trends to ensure the long-term success of retailers within the evolving economic landscape.

Inquiry Project

Table of Contents
INTRODUCTION.......................................................................................................................................4
MAIN BODY..............................................................................................................................................4
Trends in retail.........................................................................................................................................4
Analysis...................................................................................................................................................6
Recommendation.....................................................................................................................................7
CONCLUSION...............................................................................................................................................8
REFERENCES..........................................................................................................................................11

INTRODUCTION
Retail is the business activity that directly related with the selling of goods or services to
the consumers or to the end users for earning profitability and sustainability of market (Aizinova,
2019). Retailing often appears in the retail stores or various service establishments but it also
occurs in direct selling such as vending machines, door to door sales and many more business
dealings. Respective report is based on the Tesco which is a general merchandise retailer and
grocery products providers, headquarter is in England, UK. Respective report is based on the
significance of retail industry by elaborating its trends in marketplace. Further it includes the
analysis by focusing on different factors in order to enhance consumer experience potentially. At
last it includes the recommendations to improve the work and enhance consumer experience in
positive manner.

MAIN BODY
Trends in retail
In every industry it is very much important for an organization to adopt or embrace
technological advancement in order to enhance consumer experience in positive manner. in that
series organizations need to conduct the research and development so that they can frame one of
best products and services for the end users (Bodolica, Spraggon and Soueid, 2019). Trends
plays very much important role for organization to satisfy consumers emerging needs and wants
in potential manner. here are the recent trends of retail industry are as follows:
Invest in Omni channel retail strategies: one of most important kind of retail industry trends
consist of the investment in Omni channel retail strategies. As per research it has been analyze
that on an average 3.64 connected devices owns and always consult with the devices before
making the purchase of products and services. AS per trend consumers closely evaluate the item
on their mobiles and accumulate necessary information in order to take effective kind of decision
making. The ubiquity of connected devices states about the consumers demand the personalized
experience by using multiple touch points (De-Juan-Vigaray and Seguí, 2019). Some of the
organisations already using or tapping the mobile shopping in most innovative manner to
communicate or share the important knowledge and information to provide one of best products
and services in order to serve consumers in best manner. in context of Tesco they aimed to
provide digitalized channels in which organization can reach at large no. of consumers to
enhance the market potentially.
Provides a personalized retail experience: The another important kind of trend in market that
organization need to analyze that it become increasingly important to provide personalized
experience to the end users (Giri, Thomassey and Zeng, 2019). personalization in the retail
industry often involves the retailing industry provides one of their best suggestions in respect of
their taste, location, orders history and pre purchasing of products so that they can provide one of
best products to end users. personalization services should be possible by giving simple services
that includes chat bots that enhance consumer engagement with one another and interaction, text
messages that helps in providing updates regarding orders, online and tele based communication
and other kind of sources to remain competitive in marketplace. In addition to, the enhancement
in personalization within the retail industry paved the way towards application of more advanced

and innovative technology such as artificial intelligence and many more. In context of Tesco that
one of most leading organization of retail sector needs to work on the technological advancement
so that potential outcomes should be achieved.
Attending growing culture of immediacy: It has been observed or evaluated that consumers
become impatient day by day in order to respond culture of immediacy (Kolassa, 2019). Today’s
generation of consumers expect from their service provider want a communication within the ten
minutes, in comparison to the previous generation within the ten days. Due to hassle life of
people they expect immediate results in that regards it is very much potential for retailers need to
both speed up and expansion of their services by adopting culture of immediacy (Top 5
Emerging Retail Industry Trends, 2020). By using various kinds of devices to present and
update the information such as updating inventory in real time, restocking stock frequently,
providing same day delivery services, setting delivery lockers and scheduled devices. However,
it has been evaluated that respective services are very much challenging for organization as
retailers must have effective kind of supply chain to deliver best support system to end users. In
context of Tesco they by using both online and offline delivery of services provides accurate
delivery of services to the end users in potential manner.
Embrace digital mobile wallet: One of the emerging fintech and retail industry trends includes
the usage of mobile as a one of best payment tool. Some retailers caught respective retail
industry trend by utilizing its effectiveness with help of APIs. Respective technology not only
proved beneficial for organization in gaining frequent services but also the large no. of potential
buyers that preferred to purchase the specified products. But rise of digital wallet demonstrates
that growing no. of consumer demand for flexible kind of payment system methods beyond the
Apply pay. The growing no. of retailers indicated that retailers embrace PayPal, MasterCard
PayPass, Android Pay and many more to enhance the consumers experience potentially (Nayak,
Akbari and Far, 2019). Therefore, it has been analyze that retailers must have to provide one of
best flexible payment methods such as mobile payments. In that regards it is one of most
important kind of trend of market that need to embrace in order to enhance consumer experience
potentially.
In that regards it can be stated that trends and choices of consumers plays very much
important role not only for consumers but also to marketers to remain always competitive in the

market place. It not only enhance the profitability but also sustainability by focusing on every
aspect of consumers life to provide one of best experiences to them.
Analysis
It is very much important for an organization to evaluate trends and prepare their plans
and policies to embrace respective trends in positive manner (Pantano and Vannucci, 2019). In
context of Tesco they are very much concerned about prevailing trends in marketplace as they on
regular basis conduct research and development to provide one of delighted consumer
experiences to the end users. it is sound proof that they are very concerning about trends in
market and always deliberated to emerging demands of consumers such as in 2011 Tesco was
the first ever retailer building the world’s first virtual grocery store in the south Korean
marketplace. Other organisations such as Subway station also adopt the same and no. of
registered members rose by 76% and online sales enhance by 130% and Tesco become one of
leading no. 1 Korean online retailer in their fierce rivals that e mart (Tesco Case Study: How an
Online Grocery Goliath Was Born, 2020). In that phenomenal success Tesco deliberated to open
their first European virtual grocery shop in UK also.
In that series Tesco embrace one of best tools and technologies that is major trend of market for
enhancing living standard of people that are as follows:
Oninture Sitecatalyst: Tesco’s web analytics provided one of best Adobe’s omniture Sitecatalyst
that is expensive, complex system of working while comparing with their fierce competitors
(Google analytics). In that regards by using it they provide one of best customer support in order
to give best experiences to end users (Skačanová and Battesti, 2019).
OpinionLab: OpinionLab perform one of best job by accumulating feedbacks of consumers of
every aspect of Tesco’s webpage. Respective technological advancement helps in customize in
better manner by offering the actual consumer experiences. There are no. of factors that play
crucial role in the success of Tesco’s that they adopt cutting edge practices to set oneself apart
from the competition of competitive world (Silva, Hassani and Madsen, 2019). They always
eager for adopting emerging trends of market that based on perception as a convenient and
affordable chain. Tesco’s success not merely is a luck but its website and its store majorly focus

on the consumer oriented practices which framed to provide one of best shopping experiences to
the end users. their simple yet effective approach promised to keep retailer at forefront in the
grocery industry in upcoming years. In that regards it is very much potential for respective
organization to embrace trends of market by using research and development in potential
manner.
It has been analyzed that Tesco is one of most leading organization in sector of retail but
to remain always competitive in fierce competitive world it is very much potential to embrace
changes in positive manner as it plays very important role.
Recommendation
From the above report it has been recommended for the Tesco they need to implement
the no. of online engagement theories and practices that assist in attracting and engaging their
consumers towards the product and services of respective organization in potential manner. The
most potential kind of theory of Hollebeek’s that suggest the way to engage consumers by
focusing on the cognitive, emotional and behavioral basis for building a strong relationship with
them. although Tesco’s consumer services is very much active in Twitter social media platform
that seemed them to force in order to reach out their consumers rather than consumer required a
brand. Tesco should consider cognitive behaviour to reach at large no. of consumers in positive
manner. by asking specified questions regarding attributes offered by respective organization in
front of people. Respective steps of taking proper feedbacks from the consumers not only proved
beneficial to gain potential outcomes from them but also need to use some other platforms such
as Facebook, Instagram as respective tools of social media proved beneficial in sharing the
pictures and other kinds of information regarding the products and services to the end user. By
using respective tools consumers can be able to take the appropriate kind of decisions making
regarding purchasing products and services. The content of video assist in the sharing the
visually pleasing that provides consumers that they actual wants being advertised actually. In
turn inspired to act or react against the advertised publicized on social media to enchant large no.
of consumers potentially. Further the another social media tool that is Facebook which helps in
sharing the knowledge and information with the people regarding their actual wants and way
they can purchase the products and services. With help of Face book they can be able to build
strong community relationship that helps in sell of their products in positive manner. they by

using the strategies such as sharing of consumers creation on their website, rewarding them on
their purchase randomly and many more. By using the word of mouth source of marketing able
to respective organization not only market oneself in wider scenario but also engage consumers
community on their Facebook. Respective activities encourage them as they gain recognition
from side of their brand and gradually they integrate with social aspects with Tesco community
potentially. In that regards it has been suggested that it is very much potential for an
organization that they pay attention on their consumer development to engage oneself with every
aspect of living. They have to provide various platform on which consumers can share their
experience to wider no. of people and they also can gain the significance of Tesco’s products and
services.
CONCLUSION
From the above report it has been concluded that retail industry plays very much
important role in giving employment opportunities to the people and contribute in the economic
development potentially. For an organization it is very much potential to analyze the market
trends and their choices by considering their perspective for future so that their positive
experience should be provided to them. it is necessary for firm to conduct research and
development with the help of experts in order to gain the important insights regarding business
so that potential outcomes should be achieved. So it is very important for organization to analyze
consumers demand in order to gain sustainability and profitability in proper manner.

REFERENCES
Books and journals:
Aizinova, I.M., 2019. Retail in the Russian Federation in the Economic and Social Context. Part
I. Industry-Specific Problems in Retail. Studies on Russian economic development. 30(1).
pp.58-65.
Bodolica, V., Spraggon, M. and Soueid, M.A., 2019. Innovation drivers and trends in the retail
industry: an application to emerging markets and the case of the Gulf
region. International Journal of Comparative Management. 2(1). pp.51-66.
De-Juan-Vigaray, M.D. and Seguí, A.I.E., 2019. Retailing, Consumers, and Territory: Trends of
an Incipient Circular Model. Social Sciences. 8(11). p.300.
Giri, C., Thomassey, S. and Zeng, X., 2019. Customer analytics in fashion retail industry.
In Functional Textiles and Clothing (pp. 349-361). Springer, Singapore.
Kolassa, S., 2019. Forecasting the Future of Retail Forecasting. Foresight: The International
Journal of Applied Forecasting. (52). pp.11-19.
Nayak, R., Akbari, M. and Far, S.M., 2019. Recent sustainable trends in Vietnam's fashion
supply chain. Journal of cleaner production. 225. pp.291-303.
Pantano, E. and Vannucci, V., 2019. Who is innovating? An exploratory research of digital
technologies diffusion in retail industry. Journal of Retailing and Consumer Services. 49.
pp.297-304.
Silva, E.S., Hassani, H. and Madsen, D.Ø., 2019. Big Data in fashion: transforming the retail
sector. Journal of Business Strategy.
Skačanová, K.Z. and Battesti, M., 2019. Global market and policy trends for CO2 in
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Willer, H. and Lernoud, J., 2019. The world of organic agriculture. Statistics and emerging
trends 2019 (pp. 1-336). Research Institute of Organic Agriculture FiBL and IFOAM
Organics International.
Online:
Tesco Case Study: How an Online Grocery Goliath Was Born, 2020. [Online]. Available
through. <https://blog.contactpigeon.com/tesco-case-study/>.
Top 5 Emerging Retail Industry Trends, 2020. [Online]. Available through.
<https://www.mulesoft.com/resources/api/top-retail-industry-trends>.