Project Portfolio: Innovation, 3D T-shirts, and Retail Strategies

This project portfolio examines entrepreneurial marketing and innovation within the retail industry, with a specific focus on the introduction of 3D T-shirts as a novel product. The report begins with an introduction to the retail market and explores the application of the Blue Ocean Strategy to create a new value curve for the 3D T-shirt. It includes a strategic canvas that captures factors like price, quality, and design. The portfolio then analyzes consumer segments, consumer relationships, and buyer utility, discussing how to target specific demographics (men and women aged 18-25) using social media marketing and various channels. The conclusion emphasizes the importance of innovation for business development and highlights the potential of 3D T-shirts for the youth market. References to relevant academic sources are provided.

PROJECT PROTFOLIO

Table of Contents
INTRODUCTION................................................................................................................................3
PROJECT LOG 1 ...............................................................................................................................3
Introduction to market .....................................................................................................................3
Blue ocean strategy for accomplishment of new value curve for selected product market ............3
PROJECT LOG 2 ................................................................................................................................4
CONCLUSION ...................................................................................................................................5
REFERENCES.....................................................................................................................................6

INTRODUCTION
Project portfolio is procedure which is normally made to evaluate the complete research of project
and also it is identified to collect the available resources that is to be utilized to complete such
project within specify time period. Present study is based on Entrepreneurial marketing and
innovation in retail industry. In this report, main innovation is related to 3D T-shirt which is
specially for youth to increase their personality through innovative thoughts, and ideas. There two
project log, first project log is related to innovation project portfolio that cover with different
thoughts which can utilize to innovative new things and another project log is related to consumer
segment, consumer relationship and buyers utility to purchase utilizing business models and value
proposition to adopt 3D T-shirt in the marketplace.
PROJECT LOG 1
Introduction to market
Retail is the procedure of selling consumer products and facilities to users through multiple
channels distribution to make profitability. Retail industry can involve grocery, department and
convenient shops. The retail business is wider in UK economy in 2017. It make £395 billion worth
of retail sales in 2018 and sector housed 319000 retail business. It encompasses stores,
supermarkets, market stalls and door to door selling as well as internet retailers.
Blue ocean strategy for accomplishment of new value curve for selected product market
Businesses use this strategy for creating innovation, value and idea in terms of new product that is
3D print T-shirt according to consumer requirement and increasing the profits of business. There are
many ways to apply the blue ocean strategy such as:
Make competition irrelevant: Company needs to apply this strategy for making competition
irrelevant through generating the new idea as 3D print T-shirt as compare to competitor. If the
company adopt this strategy effectively, so that they ensure that competition is irrelevant.
Create and Capture new demand: Through blue ocean strategy, businesses create and capture the
new demand, so that they introduce innovative idea as 3D print T-shirt in the market. With this,
increasing sales and profits of business. Company is utilized blue ocean strategy for growing the
business at the future time. This can help to marketing creation for promoting the goods.
Value curve is the diagram that can be utilized to show instantly where value is created
within products and services of organization. This is an approach developed by business which
introduce idea for new product that is for women by digital marketing. In this context, company is

used strategic canvas for creating the new value of innovation of products and services.
Strategic Canvas: This canvas captures range of factors such as price, quality, fast delivery, design
of new business which is online selling of 3D T-shirt which the company invest in and also capture
offering level which purchasers receive across all factors. The value curve is the graphic picture of
relative performance of firm across their competing factors. This canvas is created new value
innovation of new product and services for increasing profits and sales of business.
Value factors: It involves prices, quality, location, staff and management, reputation which can
impact on new idea as 3D print T-shirt by retail business which is generated this idea.
PROJECT LOG 2
Consumer segment, consumer relationship and buyer utility
Consumer segments: It is necessary to identify the consumer segment and their relationship which
help to development and growth of business. Therefore, company needs to select the consumer
segments such as demographic, geographic and behavioural for new product which is 3D T-shirt.
Also this can help to increase and build the relationship with the consumers and create positioning
in the marketplace. Thus, company select men and women as gender, 18-25 as age group, middle
income level which can help to attract the more consumers in the marketplace. Also, company
utilized social media marketing for promoting the goods and services in the marketplace. The
promotion of product on social media for targeting more consumers, because they are buying the
unique T-shirt according to their needs and requirement. Therefore, social media promotion is
beneficial for targeting more consumers.
Channel: Business can be used technology in form of social media for new idea as 3D print T-shirt
The promotion of new product on social media like Facebook, Instagram for attracting the people,
so that they are buy T-shirt on social media. This can help to increase attraction of consumer
towards the new products or ideas. With this, company increase sales and profits. New concept of
Promotion the product which is 3D print T-shirt in the market is the best way to make customer
aware and making new opportunity for the business growth. this concept of product company
should need to promote with social media sites. Such as Facebook, Instagram etc. all these social
sites are spread across the world.

CONCLUSION
From the above report, it can be concluded that innovation in business are to be conducted for more
development to the firm if they have utilized in effective and appropriate manner. In this study,
innovation can be made in relation to 3D print T-shirt which has designed specially youth which
are under-age of 18-25 years. Furthermore, report has completed that retail company utilise blue
ocean and value proposition relation to 3D print T-shirt.

REFERENCES
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Dodgson, M. and et.al., 2015. Innovation strategy in new transportation systems: The case of
Crossrail. Transportation Research Part A: Policy and Practice. 77. pp.261-275.
Gwyther, H. and et.al., 2018. Perceptions and experiences of frailty interventions: quantitative and
qualitative results from a survey of partners within the European Innovation Partnership on
Active and Healthy Ageing (EIP-AHA). Ageing & Society. 38(9). pp.1843-1867.
Jenner, S., 2016. Transforming government and public services: realising benefits through project
portfolio management. Routledge.
Jugend, D. and et.al., 2017. Green product development and product portfolio management:
empirical evidence from an emerging economy. Business Strategy and the
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differences between incremental and radical innovation projects. Innovation. 20(1). pp.42-60.
Kaiser, M.G., El Arbi, F. and Ahlemann, F., 2015. Successful project portfolio management beyond
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