Skill Builder: Analysis of Retail Operations Manager Job Descriptions

This report provides a comparative analysis of three different retail operations manager job descriptions. The student selected three roles: a Supervisor in Retail Operations at Altice USA, a Sales Operations Manager, and a General Manager of Retail Operations at Access Staffing. The analysis compares the job descriptions based on clarity, responsibilities, and required skills. The first job description is lauded for its clear structure and detailed requirements, while the second and third are analyzed for their specific focus on customer service, sales, and overall management. The report highlights differences in responsibilities, such as managing sales teams, customer service, and maximizing store performance. The conclusion suggests the first job description is the most informative and easy to understand, offering a comprehensive overview of the required skills and duties. A bibliography is included, citing relevant sources on recruitment, selection, and organizational performance.

Running head: SKILL BUILDER
Skill Builder
Name of the Student
Name of the University
Author’s note

1SKILL BUILDER
The job role that is selected is Retail Operations Manager
First job: Supervisor Retail Operations
Altice USA is one of the largest broadband communications and video services providers in the
United States. We are a subsidiary of Altice NV, a convergent global leader in telecom, content,
media, entertainment and advertising founded in 2001 by entrepreneur Patrick Drahi. We are
driven by a philosophy to always challenge ourselves. We question everything so that we can
find the best way forward for our customers. And in a world where continuous innovation is the
only way forward, we are redefining the vision we have for our customers, enterprises,
advertisers ‐ and our people.
The Company offers Suddenlink‐branded digital cable television, high‐speed Internet and voice
services to residential and business customers across the western, midwestern and southern
states. Additionally, for its business customers, Suddenlink provides targeted television and
online advertising services.
Job Summary
Performs the administrative, facilitative coaching, and mentoring duties necessary to lead and
maintain a quality retail sales staff.
Essential Functions
 Directs the sales activities of 4-11 Retail Sales Agents in a store environment.
 Ensures the sales unit attainment for the RSA is reached via motivation, development and
continuous coaching.

2SKILL BUILDER
 Develops and implements retail sales strategies for store and serves as a strategic partner
in the overall operation of the organization.
 Exceeds growth and profit objectives by maximizing the retail sales of individual and
bundled Suddenlink video, voice and data services.
 Drives sales of Suddenlink products and services while keeping a laser focus on efficient
operations to ensure maximum profitability.
 Assesses local competitors, their assortments, and pricing trends to ensure the store
remains consumer relevant and competitively positioned.
 Conducts ongoing product knowledge training including sale scenario role playing to fine
tune agents skills
 Develops monthly and weekly Sales Plans for the RSAs including incentives.
 Directs marketing and operational activities for the store including, but not limited to the
following: merchandising and overall store maintenance.
 Partners with other channels to drive store traffic, and participates in internal and external
events to create location awareness.
 Flexibility in traveling to alternate store locations.
 Supervises and manages performance, attendance and training requirements.
 Manages complete Return On Investment (ROI) of the RSA

3SKILL BUILDER
 Assists Retail Sales Manager with hiring and ongoing performance reviews of Retail
Sales Agents
 Works with Retail Sales Manager to develop plan of action for underperforming agent
Qualifications / Requirements
 3 years in a high volume customer service/sales environment.
 Ability to lead and motivate a high performance sales team.
 Ability to lead and supervise others in a retail sales environment with high sales and
service focus.
 Excellent verbal and written communication skills.
Preferred Experience
 4-year college degree preferred or the equivalent combination of education and
experience.
 Customer service and/or sales experience preferred
 Technological experience in voice, video and/or data preferred
 Skill in using a Windows-based computer, experience with Word and Excel preferred
Working Conditions
 Office environment

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We are an Equal Opportunity Employer M/F/Disability/Vet and maintain a drug‐free and smoke‐
free workplace

5SKILL BUILDER
Second job: Sales Operations Manager
Key account operational champion to the Acuity Brands matrix. This individual will be the
"inside ABL go-to contact" from the customer perspective. The role requires a high degree of
assertiveness, an awareness of how ABL operates, plus the ability to translate an intimate
knowledge of the customer into strategic and competitive strengths for ABL.
 New customer account setups and maintenance in ABL systems. The primary contact for
interfacing between the customer and the ABL matrix when a new customer is set up
within ABL's systems.
 Define customer service requirements to matrix and hold ABL teams accountable for
performance. An intimate understanding of relevant metrics and the capability to use
ABS (Toyota Production Method) tools to resolve issues that are preventing
breakthrough results.
 Create and maintain customer profiles & program files that communicate customer needs
and ABL strategy for meeting these needs to leadership, channel partners and matrix
partners
 Oversee and drive SKU Management related to the customer -- Continually monitor new
product launch plans and assure the inclusion of new products in the customer mix.
Provide channel-level phase-in/phase-out oversight of old (including LED generational
changes)
 Quality incident project management -- Sales channel point of contact between the matrix
(especially ABL Legal) and the customer when quality impacts ABLs ability to ship
 Channel Salesforce.com champion - best practices -- Identify and implement the use of
SFDC. Drive adherence and lead process improvement

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 Rebates/Deductions-Initial approval -- Identify root cause and countermeasure the
assessment of fines levied by the customer. Lead matrix to understand and mitigate the
cost impact.
 Assurance of contractual compliance -- Intimately know the contractual requirements that
ABL must adhere to per each customer. Identify gaps that expose ABL to enterprise risk
or unrestrained/ inappropriate costs that can be mitigated in future contract negotiation.
 Point of Sales (POS) translation to strategy -- Recognize demand changes and trends that
lead to changes in product strategy and or methods for placement and promotion of
products and services.
 Translate Market Intelligence/Research -- Regularly engage in the selling space and
tangential markets in order to understand the competitive environment and trends.
Translate insights to customer profiles; communicate to the relevant channel teams, Sales
and Product Value Stream leadership. Drive ABL's sense of urgency when trends indicate
that action is required.

7SKILL BUILDER
Third job: General Manager - Retail Operations at Access Staffing
Prestigious global luxury high end fashion retail conglomerate seeks degree with 8+ years
luxury high end retail management experience. Must have experience in store merchandising,
management, development, operations and external relationships. Responsible for new created
shopping experience; coordinating, achieving, store sales, and profitability. Analyze gross
margin through shortage expense control and analyze strategic plans. Achieve maximum store
performance to direct selling and motivating sales associates. Ensure highest level of customer
service. Must be able to increase traffic through effective merchandising. Ensure all policies and
procedures are met. Communicate with buying team handling full cycle merchandising as well as
advertising and layout of store. Utilize social media when necessary. Coordinate meetings to
discuss merchandise selling, performance, and budgets. Handle payroll, supervise store manager,
and ops manager as well as all sales associates. Coordinate training and development of team.
CMS experience a +.

8SKILL BUILDER
Comparison of the job descriptions
The keywords that was used to search the jobs was Retail operations manager, and the
positions that are selected form the search that showed up is from various locations in the United
States. The first position is that of supervision in retail operations, the second position is that of
sales operation manager and the third is of a General Manager of the retail operations. The
following are the differences that are noticed in the job description.
Clarity of the requirement: the first job description has a very well documented requirement
the description is divided in sections which helps the reader easily go through the description.
First a brief of the job is discussed followed by the functions that has to be performed are
mentioned in bullet points, followed by qualification and preferred experience. The company has
also stated the working environment that is prevalent in the organisation which gives the
applicant an opportunity to understand the organisation better.
The second job description has all the information in a running essay type format, and the
highlights are in a separate box. The summarized information of the job description is very crisp
and only talks about the requirements in several subheadings, the functions and the duties are in
the expanded format.
In the third description is a very brief explanation of the job summary, there are no
highlights or sub headings to the content which makes it very difficult to read and comprehend.
The format that is followed by the first job description is the most informative and easy to
understand.
Responsibilities

9SKILL BUILDER
In the first job description the functions are stated clearly, they are: managing sales agents in
the store, motivation and continuous training of the people, creating and incorporating retail
strategies etc apart from other managerial functions of the organisation it has been stated that the
person should be able to travel to other store locations as well and look after the training and
development programs. All the responsibilities are related to the stores and the agents, the sales
maximization is the key objective of the job role.
In the second job the responsibility is around the customer care service, hence the
person has to be equipped with some of the technicalities of the customer communication; one of
the major responsibilities of the person is to keep all the information of the customers up to date
with the help of the software that is used. Research and analysis of data is also a part of the job
The third description states that the main responsibility of the person is to maximize the
sale of the stores. Interpersonal communication skills, basic managerial skills, analyzing the
performance etc are some of the skills that are required to fulfill the responsibilities. The
responsibilities of the first job and this one are more or less similar in terms of skills and
expertise that are required.

10SKILL BUILDER
Bibliography
Ekwoaba, Joy O., Ugochukwu U. Ikeije, and Ndubuisi Ufoma. "The impact of recruitment and
selection criteria on organizational performance." Global Journal of Human Resource
Management 3, no. 2 (2015): 22-23.
Nikolaou, Ioannis, and Janneke K. Oostrom, eds. Employee Recruitment, Selection, and
Assessment: Contemporary Issues for Theory and Practice. Psychology Press, 2015.