This document presents a business development proposal for establishing a retail pharmacy in Kuantan, Pahang, Malaysia. It includes a comprehensive analysis of the retail pharmacy industry in Malaysia, covering its growth, market dynamics, and competitive landscape. The proposal utilizes PESTLE and SWOT analyses to evaluate the political, economic, social, technological, legal, and environmental factors, as well as the strengths, weaknesses, opportunities, and threats associated with the industry. The research methodology, data analysis, and case findings are detailed, focusing on market and operational feasibility, competitive analysis, and business implications. The proposal concludes with recommendations, including a mission and vision statement, objectives, a marketing plan (incorporating the marketing mix and Ansoff Matrix), an organizational/operational plan (covering organizational structure, human capital, and business processes), and a financial plan (including budget, financial forecasts, and key performance indicators). The implementation schedule, critical success factors, and risk mitigation strategies are also addressed, providing a thorough roadmap for launching and managing a successful retail pharmacy in Kuantan.
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