RET2205: 'Go Shopping' Assignment - Retail Visual Merchandising

This assignment analyzes the visual merchandising strategies of the retail store 'Campus Connections.' The student evaluates five aspects of the store: wall space usage, store atmospherics, store layout, storefront, and window displays. For each area, the student provides recommendations for improvement, supported by examples and visual aids, with the goal of increasing foot traffic and sales. The recommendations include using slat wall panels, utilizing the five senses to enhance the shopping experience, optimizing store layout, using bright colors for the storefront, and designing window displays to create attention, interest, desire, and action (AIDA). The assignment highlights the importance of visual merchandising in attracting customers and maximizing sales turnover.