This business research proposal investigates the transformation of the retail industry due to technological advancements like online shopping, focusing on the UK grocery retail sector. It aims to evaluate how these advancements are shaping online shopping experiences and providing competitive advantages to organizations. The research methodology involves reviewing existing literature to understand the subject, issues, and relevant theories. It critically assesses empirical research, identifies shortcomings, and justifies the chosen research approach. Data collection methods are explained, and findings are interpreted based on the literature review. The proposal outlines the project's aims, including analyzing the changed business prospects due to technology and its influence on global business practices, emphasizing the importance of technology in enhancing customer service and retaining customers in the competitive retail market.