Retail Industry Trends: Analysis of THREE MOBILE NETWORK

This report delves into the current trends within the retail industry, examining their impact and providing an analysis of THREE MOBILE NETWORK, a British telecommunications company. The report utilizes both secondary research to identify industry-wide trends, such as the influence of information-driven retail and the importance of future-proofing through technological advancements. Primary research, including questionnaires, was conducted to gather specific data on THREE MOBILE NETWORK's performance. The analysis section examines the company's background and data collected. Finally, the report offers strategic recommendations for THREE MOBILE NETWORK, focusing on improving customer service, enhancing network security, and optimizing internet speeds to meet consumer demands in a post-COVID-19 environment. The conclusion summarizes the key findings and emphasizes the importance of adaptability and customer satisfaction in the retail sector.

Inquiry Project

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
CURRENT TRENDS IN RETAIL INDUSTRY.............................................................................1
Retail industry trends which well-known research................................................................1
ANALYSIS OF THREE MOBILE NETWORK............................................................................3
Background of the company...................................................................................................3
Method of Primary research...................................................................................................3
Analysis..................................................................................................................................3
Covered in Appendix 1...........................................................................................................3
RECOMMENDATION...................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDIX 1...................................................................................................................................7

INTRODUCTION
The retailing industry is the one that has dealt with the large number of products and
services and with that provided by the wholesalers and supplied to the customers in order to gain
the maximum profit by gaining more number of sales. It is the business that will perform their
business in between the wholesalers and the customers. They have act as the mediator and
provides the relative information about the different product and services that are in demand
from the customers by which the need of the market will get satisfied. Retailing industries have
provided the balance in between the different aggressive marketing and ensure that the need of
the customer will always get prioritised (Aivazidou, 2019). This report is based on THREE
MOBILE NETWORK that is Hutchison 3G UK limited and it is the British telecommunication
and the internet service provider company and they operate their business under the three brand.
It is the company that is established in the year 2003 and the first commercial network service
provider and provides the 3G, 4G and 5G network within their infrastructure. This report
includes the different trends of the retailing industry with the support of secondary research data.
The questionnaire will get prepared to gather the primary data with recommendation.
CURRENT TRENDS IN RETAIL INDUSTRY
Retail industry trends which well-known research.
The retail industries has provided the services on a larger scale and also make available
the lot of opportunity and the creation to the different parties that are interested to get enter into
the market in order to gain the profit. The retailing industry of the UK is facing some more
challenges due do the different fluctuation that is generated after the Brexit and the pandemic
attack of Caronavirus that is also known as COVID-19 (Annamalai, 2018). The economic
growth of UK will get affected after the Brexit but the economy of all the countries will get
affected by the COVID-19 that will have the larger impact on the people and have the negative
collision of the stability. All the industry and their business will get affected as they have to be in
the home and maintain the social distancing thus it is very hard to get manage the different
adverse impact of COVID-19. The retailing industry business has also been affected a lot but in
that they have some favourable outcomes as well by which they have make the effective supply
of the needed products to the customers by which they have better sustainability. There are some
trends that get affect the retaining industry of UK and are as defined below as:
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 Information determined retail- The retailing industry has the adequate freedom to get
provide the most needed supply to the customer and in that they have make the
favourable changes (Barata, 2018). All the industries have performed their work all
together to get provide the affordable and suitable supply to the company by which they
have make the efficient change by which the basic need and demand of customer will get
maintained. The data or information determined defines the different measure through
which the market delivery will get managed in appropriate manner and in that the
business will achieves its objectives in effectual manner. The current trends has been
replenish the cosmetics, pharmaceutical, network provider and they have implies the
different strategy within the business to gain the effectual outcome that is in response of
the company. They all try to make the successful change and effectual implementation
within the market by which customer make more use from that services. In this the
suitable technique will get indulge within the business by which they have fulfil the
demand of the market by inducing the different creativeness and innovation that brings
more advancement (Butler Kisber, 2018).
 Stock up of future- The company must induces the different technology and under that
they have use the different digitalization to brings huge advantage within the market and
it is more useful to un-raise the living standard of the market. The up-gradation of the
market is more needed and parallel it get improvised with the collaboration of the
diversified range of technicalities that is introduce as the time passes (Campbell, 2018). It
has been developed on continuous basis and with that it helps and raises business must
have ensure that they have the sufficient supply of the different products the working
condition of the company and with this the retail sector gets more usefulness. They have
used the technical progress within the store by which make the adequate analysis of all
the different products and services that are served by the company to their customers. The
use of digital platform has been induced the better interaction with the large number of
customer with more less time and also develop the brand image of the company in the
market. It is even more useful to get engaged and attract the customer by developing the
better change in the society in which all the customer get the service with more
affordable prices. It has also raised the working potential of the company and helps to
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perform the attractive marketing. The company used to advanced tool and technique to
perform better marketing as it helps to develop the standardised of the market (Carr,
2018).
ANALYSIS OF THREE MOBILE NETWORK
Background of the company
THREE MOBILE NETWORKS is the global brand name that includes the different
UMTS based network for the mobile phone operators and they have also provides the broadband
internet services that get operates as from the Hong Kong, Austria, Macau, Ireland, Italy,
Denmark, Indonesia United Kingdom and the Sweden as well. The THREE MOBILE
NETWORKS is a brand that is founded in Hong Kong and it is in the year 2002. The Hutchison
3G UK limited and it is the British telecommunication and also provides the internet service as
the subsidy of the CK Hutchison holdings that will get operated under the international brand
named as three. The THREE MOBILE NETWORKS have provide the commercial mobile data
network as well on 3 March in 2003 and have also provides the 3G, 4G and the 5G services in
the infrastructure network.
Method of Primary research
The primary researches that is gained or get collected by the THREE MOBILE
NETWORK for the very first time and it is to make more effectual outcomes by which more
profit has been gained by the company as from the research. The primary research is the one that
is conducted for the first time and in that then it has been collected in the form of questionnaire,
open ended interview, communication and many other methods as well. In context of THREE
MOBILE NETWORK the primary research has been conduced while conducting the open ended
question with the friends and family and the employee as well to make the better knowledge
about the likeness and the profitability of the business.
Analysis
The questionnaire has been developed that provide more relevant information from the
closed one by which the company could imply the change with more accuracy and provide better
network service that helps to grab the attention of the large number of customers.
Covered in Appendix 1
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RECOMMENDATION
As per the different trends of the current market in the retailing industry that relative
information has been collected from the primary and the secondary sources as in that there are
some recommendations that will get suggested to the THREE MOBILE NETWORK and that are
as defined below as:
 It has been suggested that it is more important that the THREE MOBILE NETWORK
must get provide the better and safe services to the consumer (Denisoff, 2020). The
economy crises has been raised as after the pandemic attack of the COVID-19 that has
more infectious impact on the monetary flow within the market. They have make the
agreement with the national roaming by which they have provide the better network but
with that it is must that the company get provide the better network in all the areas. They
have ensure that the different problems as like the lumps and glitch will get removed by
which more clarity was there and customer get more easy while making the calling and
have make the use of smooth calling and network services (Flyvbjerg, 2018).
 It is in addition suggested to THREE MOBILE NETWORK that it is more necessary that
the data of the customer must be get more secured and under that there is the better flow
of the information and thus it impart more lenience thus they have more secured from the
local threat (Geraldi, 2018). The internet access is more easy as all the people were get
affected a lot from the COVID-19 and they have to stay at home from the very long time
and a larger number of people as like students, workers, teachers have performed their
work from the home. Thus it is more useful for the company that they reduce the cost of
network rate either provide more effective speed of internet by which people get enjoyed
their time by staying at home as it also get more helpful to get provide enhanced the
belief and market value of the company (Johnson, 2019).
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CONCLUSION
The above report concludes that trade industry has more manage and provide the appropriate
amount of supply to the customer and for that they have develop the effectual strategy to get
attract the customer and then gain the long term success and profit. As per the current trends the
UK is gone through with toughest time as their marketplace get affected a lot by the Brexit and
the COVID-19. The company tries a lot to get over from these situations and with that ensure
that customer will always get satisfied. Thus they have recruited the best talent and then provide
better employment rate by which they have performed their work with more sufficiency.
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REFERENCES
Books and Journals
Aivazidou, E. and Tsolakis, N., 2019. Water footprint management in the fashion supply chain:
A review of emerging trends and research challenges. Water in Textiles and Fashion,
pp.77-94.
Annamalai, B. and Varshney, S., 2018. Practical implications in popular consumer behaviour
research. The Marketing Review, 18(3), pp.322-343.
Barata, J. and et. al., 2018. Mobile supply chain management in the Industry 4.0 era. Journal of
Enterprise Information Management.
Butler-Kisber, L., 2018. Qualitative inquiry: Thematic, narrative and arts-based perspectives.
Sage.
Campbell, R. and et. al., 2018. Media essentials: A brief introduction. Bedford/St. Martin's.
Carr, C., 2018. Ethics and Moral Issues Oral Inquiry and Problem Solving Research Project: Oral
Presentation (Step 3)[Philosophy].
Denisoff, R.S., 2020. Solid Gold: Popular Record Industry. Routledge.
Flyvbjerg, B. and Budzier, A., 2018. Report for the Commission of Inquiry Respecting the
Muskrat Falls Project. Available at SSRN 3251965.
Geraldi, J. and Söderlund, J., 2018. Project studies: What it is, where it is going. International
Journal of Project Management. 36(1) pp.55-70.
Johnson, L. and et. al., 2019. Project-Based Inquiry (PBI) Global in Kindergarten Classroom:
Inquiring About the World. Early Childhood Education Journal. 47(5). pp.607-613.
Kunc, J. and Križan, F., 2018. Changing European retail landscapes: New trends and challenges.
Moravian Geographical Reports, 26(3), pp.150-159.
Lu, Y., 2019. Artificial intelligence: a survey on evolution, models, applications and future
trends. Journal of Management Analytics, 6(1), pp.1-29.
Nikhashemi, S.R. and et. al., 2019. Uncovering the roles of retail brand experience and brand
love in the apparel industry: Non-linear structural equation modelling approach. Journal
of Retailing and Consumer Services, 48, pp.122-135.
Rish, R. and Cun, A., 2018. Co-Navigating Mobilized Student Inquiry Across Multiple Contexts.
International Society of the Learning Sciences, Inc.[ISLS]..
Schnellert, L., Fisher, P. and Sanford, K., 2018. Developing communities of pedagogical inquiry
in British Columbia. In Networks for Learning (pp. 56-74). Routledge.
Stanton, J.L., 2018. A brief history of food retail. British Food Journal.
Thacker, E.S. and et. al., 2018. Secondary social studies teachers’ experiences planning and
implementing inquiry using the inquiry design model. The Clearing House: A Journal of
Educational Strategies, Issues and Ideas. 91(4-5). pp.193-200.
Wu, C.W. and Tso, K.F.G., 2018. Good Practices and Considerations in Conducting Email
Survey for Fashion Retail Industry. In Contemporary Case Studies on Fashion
Production, Marketing and Operations (pp. 105-117). Springer, Singapore.
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APPENDIX 1
Face to face questionnaire (for employees)
1. Which are your competitors and how do you survive? What are the strengths and
challenges of the Business? Is the business successful?
There are some of the different competitors of THREE MOBILE NETWORK as like Vodafone
and to get survive over their we have must provide the most acceptable network service by which
more and more customer get attracted towards our company. There is some different strength as
like having the possession about the different plan that is better for the customer as like
subscription, charging, effective locations, consumption of data and many other as well. The
biggest challenge is that MNO be the communication pipe and to get over from them is quite
hard. Yes off course the business is more successful
2. Do you have any complain from customer? How you fixed?
The customer believe that we didn’t care about them but to cover that we have making the
calls and collecting the feedback and then provide adequate solution to the customers.
3. What is the most popular product? Why?
The products named as the “3 in touch” as from which the customer make a call with the
Wi-Fi connection and assess the network as well and get 130 underground stations.
4. What marketing tools you use? Why?
We have used the social marketing as from the Instagram, Facebook, Google friendly tools
and other as it is easy to get connect with more customer within less period of time.
5. Do you have any discounts for students? Offers? Do you follow strict rules of the
business?
We have follow the same rule for all the public and ensure provide same services to all.
6. How many contracts do you make in one month? How is the experience? Why? Is it
affected by seasonal charge?
We have made more contracts while making the joint venture with Mobile Broadband
Network Limited and reached to the 12000 sites and it is more good experienced out
internet access is of around 71 destinations with the theme “Go roam”. Yes the sales get
enhanced in seasonal charge.
FAMILY, FRIENDS
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1. Do you have three shops in your area?
Yes we have and having a good experience as well.
2. What type of product do you use from Three?
I have used the internet access and having more generous services.
3. When you start to use Three mobile? You are happy?
In the same year when they get launched their services in year 2003 and I am much
impressed.
4. What you don’t like at Three? What do you like to change?
Sometime the network issue arise that is more effective and I would like if their network
has widest range.
5. What do you think about network?
It is good and have good speed as well in network or when connected with Wi-Fi as well.
6. Did you received any promotion from Three?
Yes there services will get developed and they bring continuous development and
expenditure.
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