FY028 Inquiry Project: Retail Trends and Sainsbury's Analysis Report

This report presents an inquiry-based analysis of the retail industry, with a specific focus on Sainsbury's. It begins with an introduction to the retail sector, highlighting key trends such as the rise of online platforms, artificial intelligence, and the impact of Brexit. The report then delves into a critical analysis of Sainsbury's, examining its strengths, weaknesses, opportunities, and threats (SWOT). A primary investigation, involving shareholders, informs the analysis. The report also incorporates secondary research, referencing corporate strategies like the 'corporate steering wheel'. Based on the analysis, the report offers recommendations for Sainsbury's to adapt to market changes, including the use of technology and market research. An action plan is outlined, emphasizing market research, customer focus, and financial planning. The report concludes with a summary of the key findings and recommendations.

Inquiry Based Learning

Table of Contents
INTRODUCTION...........................................................................................................................3
Retail trends.....................................................................................................................................3
Critically analysed of the organisation............................................................................................5
Aims of this report..................................................................................................................5
Objectives of project...............................................................................................................5
SWOT analysed...............................................................................................................................5
Recommendations...........................................................................................................................8
Action Plan.............................................................................................................................9
CONCLUSION...............................................................................................................................9
REFERNCES.................................................................................................................................10
Appendix.......................................................................................................................................11
Questionnaire........................................................................................................................11

INTRODUCTION
These are inquiry based report of retail industry which includes ample numbers of method,
procedures, tools and techniques which related to this industry. It includes analysed marked
condition and external environment on that basis measures the outcomes. The report is about
Sainsbury which is one of the leading supermarket chains in UK. Under these assignment study
about the financial performance of company as well as includes various market trend which
helps to achieving organisation goal and objective of company. It involves analysed the risk that
are taken into considered as investment on these industry (Bahn, 2018).
Retail trends
According to Retail economics (2020), they are included various kind of retail industry are
available at marketplace. In present context ample numbers of retail industry of United Kingdom
consist total value £398 Billion in terms of sales revenues. In addition to this, total numbers of
employees 2.5 million that are working within the UK retail industry and they perform their
business functions in effective manner so easily achieving goal and objectives of company.
Along with these, retail industry has greater impact on UK economy because consumer buying
habit is 1/3 which results as this sector has greater influencing of an economy. It leads to become
growing and boost the economy and also impact on GDP of country. Sainsbury also utilise
online mode to sale their products and services so it effectively utilised these online modes to
promote the products and services such as what’s app, Instagram, twitter and YouTube. They
also impact on economy which refers to retail sales done through online mode is approximately
19% in the year of 2019. In addition to this, there are ample numbers of supermarkets chain in
UK so they different product and services sales to customer so they performed 3.4% and
effectively serves to customers. In relevance of Sainsbury, there so many retail outlets are
available at marketplace and cut throat competition so they accordingly developing new
strategies and target potential customers (BOGAR, 2019). There are total numbers of
supermarkets chain are 306,650 and they contribute in GDP around 5% and also help to improve
economic condition of country. It includes they sales product and services through online in
order to big four supermarkets and other famous retailers has achieving which is around 324%.

Apart of this, retail industry faces so many challenges because of these retailer’s changes
in business model and adapting different methods to increasing sales. In context of Sainsbury,
they are conducting market and research for gathering data about different aspect like know
about taste, preference and market trends of customers. There are ample numbers of market
trends as well as techniques which used by marketer to achieving goal and objective of
company. Most of organisation used as advanced technology such as sale products and services
through online modes and also changes customer mindset and they easily buying goods from
online modes. The Primary trend comes in front of industry which is considered as Sainsbury
effectively assist business environment in order to identifying opportunities and threats which
are available at marketplace. Organisation used various kinds of framework and tool like
PESTEL framework, SWOT analysed and many more (Dwyer, 2016).
One of the major effects of Brexit due to these retail industries faces so many difficulties
and also impacts the economy of nations. They affect the sales of respective company and also
influencing demand and supply of products within the festive season. In context of Sainsbury has
faces political issue due to Brexit and also affect the political condition of UK. Along with his it
is said that 2019 was the worst year of British retail industry and decreasing sale revenue. It
includes also affect the image and performance of company. In addition to this, they are various
market trends which are used by organisation in order to retail industry adapting effectively and
according increasing productivity of company. Organisation faces so many issues and challenges
so organisation follows such trends which are discuss below.
Artificial intelligence techniques-: Most of the organisation used these techniques in
order to improve the performance and work culture of organisation so they enhancing
productivity. Along with these organisations focused artificial intelligence and adapting updated
technology so they grab attention of customer and increasing customer segment. In reference of
Sainsbury's utilized these techniques their retails outlet when customer buying products and
services (Hairida, 2016).
Online platforms-: Each and every organisation used such platforms to promote their
products and services such as what's app, twitter. Instagram, you tube and so on. They
effectively adapt this system so they attract more customer base and also utilised effective
distribution network so products and services easily reached to customers. In relevance of
company, they used corporate website so display many grocery items and customer easily

buying them as well as home delivery. Promotional tools and techniques used effectively which
helps to expand their business operations in other countries.
Critically analysed of the organisation
Sainsbury's is one of the leading brands across globe and it is one of the famous and largest
British multinational grocery items. They are ample numbers of retail outlets they provides wide
range of goods and services and they are available at cheap price so attract large customer
segment. Basically this organisation is situated in London, United Kingdom. This organisation is
one of the largest brands among the supermarket. They develop effective strategy in order to
enhancing their productivity and profitability of company (Harris, 2017). They generated lot of
revenues in order to sales and easily achieving organisation goal and objective of company.
Aims of this report
To examine financial condition and situation of organisation which is important pillar
without that Sainsbury's cannot operates business operations.
Objectives of project
To analysed and identify when Sainsbury's shareholders huge investment in operations and
business function or risk is minimized or not have taken.
Primary investigation:
Primary investigation is process which is based on primary information so which has been
taken shareholder's where the respondents were 60, is influencing that company which not
conducting ample number of changes and modification just gathering information in order to
how effectively modify and developing new strategies as well as techniques for the betterment
for organisation as well as shareholders (Kähkönen, 2016).
SWOT analysed
Strength Weaknesses
 Organisation utilized advance
technology so it is greater strength so
perform business functions in effective
manner.
 They are recruiting trained skilful, able
 They are so many other supermarkets
available at marketplace so they
utilised effective distribution channels
and proper arrangements of storage and
warehousing so organisation faces so

and capable employees so they perform
well and help to achieving goal and
objectives of company.
 Sainsbury's developing high reputation
and goodwill at marketplace which
result as become successful and
growing industry.
 They sales products and services to
large customer base but they
developing strong bonding and healthy
relationship with customers which
leads to customer loyalty.
many issues on the basis of these
concept.
 There work culture affects productivity
and profitability of company but there
are various SME they developing good
working culture rather than big brands.
 The productivity is low as comparison
to other supermarket chain which is
present at marketplace.
Opportunities
 There are various opportunities are
available at marketplace such as
customer spending more so it helps to
development of business as well
expansion their business operation
 These is the biggest opportunity for
Sainsbury's because they are diversified
business so easily attract to new
customers and enhancing customer
segment as well as adapting effective
distribution strategy so products easily
reached to customers.
 Lower expansion rate so business
model easily their expand business in
another countries (Kolstø, 2018).
Threats
 Organisation and retail industry biggest
threat they run business on specific
norms and condition so they are
instable and changes on the basis of
government are changed so policies are
changes accordingly.
 No customize product and services are
available for customers and they are
similar goods and services are available
to other supermarkets because
substitute of products are easily
available.
 They are increasing online purchasing
of products and services so there are
various physical stores are available so
increasing risk because customer
changes their purchasing habit and they

are not visit to physical store.

Secondary Investigation
According to Acharya (2019), It has been analysed that Sainsbury has adapting effective
strategies in order to effective performance management framework which is called as corporate
steering wheel. On the basis of that company is centralised system top level authority has power
to take decision, plan and procedure which effective followed in organisation in order to easily
achieving organisation goal, objective as well as corporate vision. These kind of system helps to
effectively delivered strategy. In relevance of organisation, it considered all the advantages and
disadvantages of strategy and they affect their performance level.
On the other hand, organisation assists the external environment on that basis they
adapting effectively changes in structure of organisation because they improve performance of
company and enhancing profitability of company. Steering Wheel has four major points such as
finance, customer, operations and people (Lightfoot, 2018). Each and every organisation focused
on these business functions so they plays vital role in an organisation. Operation is the main
function in the company so they basically considered as four objectives:
Ease of shopping
Product easily reached to customers
Perform work for employees in simpler way
Conduct safe & secure working environment
Less cost effective operate business activity

Recommendations
As above the report on that basis it can be recommended to the company which utilised
effective techniques, tool and strategies because in present scenario changes very firstly on that
basis when organisation run their business operations so essential to provides high quality of
products and services. It includes most of customer prefer high tech technology in order to
different kind of product portfolio and customer friendly corporate website so customer easily
buying products such as Amazon, Flipkart and many other. Ion addition to this, organisation
conducting market research on specific time period because they know about the market trends,
customer taste and preferences accordingly they manufactured product in order to increasing
sales revenue as well as gaining competitive advantages (Misra, 2020). They are ample number
of retail industry are available in the market so organisation know about the marketing condition
because it is essential to beat competitor and become market leader and capturing huge market

share. In present context, there are very tuff competitions at marketplace so business model must
set organisation in that way easily sustainable and successful growing.
Action Plan
Organisation gathering information on the basis of conducting market research because
these information is useful for an organisation in order to best possible information used and
accordingly preparing plan to achieving organisation goal and objective of company.
Organisation analysed the needs and demands of customer due to organisation producing goods
and services on the basis of customer requirement and accordingly achieving customer
satisfaction level. Enterprise sought the products and services because it is essential process to
fulfil the requirement of customers. Organisation preparing financial plan so included such
things and preparing proper budget regarding products and services. When company launched
new product and services so using various kind of sales promotion techniques such as discount
rebate and gifts which creating attraction of people (Psycharis, 2016). Along with this,
organisation followed these kinds of effective procedures and their retail outlets are opened
various market location which knows as fragmented market. In context of Sainsbury, it utilised
effective tools and techniques in order to promote the product and services such as using online
media as well as traditional media.
CONCLUSION
After the briefly analysed the report it can be concluded that, retail market is wider and
brooder aspect which includes these industry utilised and ample numbers of tools and techniques
but essential to changes or modification in products and services on the basis of current scenario.
It include they followed different procedures in order to successful growing industry and easily
attain goal and objective. In this industry they are various supermarkets are established which
faces very tuff competition in order to provides the best quality products and services. On that
basis shareholders gaining higher rate of return because most of the supermarkets provides best
services to customer and stakeholder has delivered to the company. Main aim for the retail
industry because they serves the high quality products and services and provides standard of
living as well as successfully accomplishing objective of company.

REFERNCES
Books and Journals
Acharya, K.P., 2019. Inquiry-based science learning through school gardening
activities:Wonderful experience through participatory action research. International Journal of
Elementary Education, 7(3), pp.40-45.
Bahn, J.F., 2018. Inquiry based mathematics education and lesson study: Teachers’
inquiry based learning about inquiry based teaching (Doctoral dissertation, Department of
Science Education, Faculty of Science, University of Copenhagen).
BOGAR, Y., 2019. Literature Review on Inquiry-Based Learning in Science
Education. Uluslararası Bilim ve Eğitim Dergisi, 1(2), pp.91-118.
Dwyer, B., 2016. Engaging all students in internet research and inquiry. The Reading
Teacher, 69(4), pp.383-389.
Hairida, H., 2016. The effectiveness using inquiry based natural science module with
authentic assessment to improve the critical thinking and inquiry skills of junior high school
students. Jurnal Pendidikan IPA Indonesia, 5(2), pp.209-215.
Harris, G., 2017. Implementing inquiry-based learning through collaboration. Teacher
Librarian, 44(3), p.26.
Kähkönen, A.L., 2016. Models of inquiry and the irresistible 6E model. Ανακτήθηκε
από http://www. irresistible-project. eu/index. php/tr/blog-tr/168-models-of-inquiry-and-the-
irresistible-6e-model στις, pp.10-6.
Kolstø, S.D., 2018. Use of dialogue to scaffold students’ inquiry-based learning. Nordic
Studies in Science Education, 14(2), pp.154-169.
Lightfoot, K., 2018. Teachers' Perceptions of Inquiry-Based Learning in Middle Grades
Mathematics. ProQuest LLC.
Misra, D., 2020. Using inquiry-based learning in executive education
programmes. Journal of Workplace Learning.
Psycharis, S., 2016. The impact of computational experiment and formative assessment
in inquiry-based teaching and learning approach in STEM education. Journal of Science
Education and Technology, 25(2), pp.316-326.

Appendix
Questionnaire
Questionnaire
Name:
Address:
Mobile Numbers:
Q1. Are you aware about the Sainsbury is performing in today’s retail market?
Frequency
a) YES 40
b) No 10
Q2. In present condition of marketing Sainsbury would require to using the current
market trends or not?
Frequency
a) Yes 35
b) No 10
Q3. Based on your viewpoints, Sainsbury stakeholder putting best effort and deliver
the best return on investment and other resources?
Frequency
a) Yes 30
b) No 25