Career Viewpoint Report: Analysis of Trends in the Retail Business

This report examines current trends influencing the retail business, including social commerce, globalization, and technology adoption. It highlights the essential skills, knowledge, and experience required for individuals seeking a career in the retail sector, such as communication, customer service, technological proficiency, and sales abilities. The analysis emphasizes the importance of understanding these trends and skills for success in the evolving retail landscape. Primary research, including interviews, supports the findings. Desklib provides access to similar solved assignments and study resources for students.

Career viewpoint

Table of Contents
ANALYSIS AND APPLICATION.................................................................................................4
Trends that have an influence on the retail business in general..................................................4
The skills knowledge and experience is required........................................................................6
Evaluation....................................................................................................................................7
REFRENCES...................................................................................................................................8
Books and Journal........................................................................................................................8
Appendices......................................................................................................................................8
Primary research..........................................................................................................................8

INTRODUCTION
After completing secondary school, one might begin their profession. An individual
aspires to complete a graduation or postgraduate programme in their field of interest. Students
are eager to learn new talents and expand their abilities in the future. Those abilities they've
picked up have become crucial in terms of career choice and professionalism. According to the
current situation, there is opportunity in the retailing industry to promote products with high
monetary value and incentives that provide significant financial support. As a result, students
should concentrate on the retailing or marketing sectors, where digital marketing plays a critical
role in attracting a large number of customers in a short amount of time. Students must discover
their love for retail. Luxury brand management is a wonderful job choice for those who wish to
slim down and upgrade their lifestyle while also having a great interest in luxury goods. A career
is more than just a way to earn money; it also allows you to network with celebrities, business
leaders, and other influential people (Conrad, Addams, and Young, 2016). The report going is to
illustrate about the skill set and the professional conduct so that the students can be compatible to
analyse their area of interest in the retail organisation.
MAIN BODY
ANALYSIS AND APPLICATION
Trends that have an influence on the retail business in general
According to author Tara Johnson, new retail industry trends in 2021 may enhance sales in some
of the following ways:
Social commerce refers to the use of social media and online media to promote social
interaction and to aid in the purchase and sale of items via the internet.
Influencing marketing is about carefully crafted captions and expertly edited product pictures,
according to a new method to powerfulness selling. Consumers trust companies that include real
voices, and users can tell when something is excessively manufactured from a mile away.
Store presence: Many businesses wish to demonstrate their physical presence, which will assist
to boost productivity and brand value (Jin, and Park, 2016).

AR-powered retail experiences: Virtual reality is recognized as one of the top technologies that
consumers want to aid them within their daily lives.
Create brand identities: If an organization provides high-quality products and services at a
reasonable price, customers will enjoy it, and this will result in the creation of a brand identity.
Significant and values-based brands: Most consumers choose brands that align their values,
and organizations then evaluate goods and brands.
Same day fast delivery: This kind of strategy in hence the brand image that support the
organization to increase the growth opportunities with their contribution of Hard words.
Increase in smart speaker shopping: The organization is required to develop smart speaker for
example Alexa, Google mini because it attracts more customer towards the organization. As the
consumer are required and wants some positive and amended technology so this is strategy
support the company to enhance their customer base.
Adopt chatbox: This strategy support the company to take reviews feedbacks of the goods and
services. It is very essential for the organization to analyze that chat box can go beyond and
above in order to recreate person experience.
Successful retailers experiment: In order to keep their physical sites open, retailers supply
distinctive materials in store, which provides a chance to build consumers relationships with the
brand (Kirk, Howe-Walsh and Scurry, 2020).
Focus on personal health and self-care: As a result of the COVID, many firms have begun to
maintain cleanliness, and consumers have begun to increase their purchases of personal hygiene
goods while cutting down on other discretionary categories.
Globalization: is critical in the future of luxury retail since it improves the country's culture,
economic prospects, and investment flow. Countries are eager to form economic alliances in
order to make it easier to act on or process these movements across ages. Tesco is a high-end
retail chain that sells groceries and other goods. It concentrate on international business with few
extra economic that amended Lee and effectively look to the concerned organization.
Globalization's effects are both observable and politically contentious. Globalization, like
greater technical advancements, helps society as a whole while hurting certain segments.
Understanding the relative costs and benefits helps pave the way for making sacrifices while
maintaining larger payoffs. Fewer essential aspects contributed to increased economic
interconnectedness.

The flow of capital is an economic concept that defines how money moves in a given economy.
Competition for control of important or valuable natural resources such as oil, water animals,
or a variety of other goods drives the struggle for resources.
The war for talent encompasses a highly competitive environment for attracting and keeping
skilled people.
In the early twenty-first century, globalization has become more visible. In terms of
businesses, they want to grow into new markets. It provides businesses with new customers and
cash, both of which are beneficial in worldwide marketing. It also benefits the company by
increasing the strength of research and development as well as the money invested in the final
product. It is relatively simple for a new business to begin competing with an established one.
Exports and imports have increased the number of applicants in the retail industry (Lin, 2019).
Technology: The retail business makes extensive use of technology to boost sales, decrease
theft, eliminate queues, and improve the supply chain, among other things. There are a few
technical tools and procedures that are now popular, including the following:
Workforce management: This is the software all type of computer which allow for the
administration of a workforce. It consists of some cases which include people and monitoring the
daily performance forecasting the workload and planning(Ye, 2016).
Point of sale system: This system allows you to collect customer information, examine real-time
inventory across locations, process transactions, and provide digital marketing to customers such
as an electronic receipt. It enables a pleasant consumer contact and collects consumer data fast.
The skills knowledge and experience is required.
For virtually all retail jobs, the most important skill is excellent communication. People
must communicate with customers and purchasers; strong communication skills simply entail
communicating clearly and successfully with others. Active listening is also a part of it. There
are a number talents that are required in the retail business, including:
Customer service refers to a company's help and guidance to customers who buy or utilise its
products and services(McKercher, 2018).
Technological skills: IT abilities are required in many sorts of professions. It is also useful when
working in retail. Candidates who can run software utilized in the retail industry, such as point of
sale, electronic cash systems, and other similar systems.

Mathematical Skills: Candidate must be enumerated as they operate in the retail business in
tales money handling credit approval cash management and precise transaction and modification
distribution to customers.
Selling skills: Candidates must have a thorough understanding of the product and be able to
market it. Simply said, it implies they have the ability to influence and persuade clients through
their pitching approach (Maugin, 2017.).
Evaluation
According to the study, I choose the retail business since it has a lot of potential in the
marketing sector. I picked this firm since retail is expanding at a faster rate than other businesses.
There are several general trends in this area that assist to expand this market extremely rapidly,
such as social commerce, which is highly significant since it takes less time and achieves the
same results. If individuals want to work in the retail industry, they must learn certain abilities,
such as communication and selling, since while there are many people with degrees, knowledge
is more essential.

REFRENCES
Books and Journal
Conrad, S.S., Addams, A.N. and Young, G.H., 2016. Holistic review in medical school
admissions and selection: a strategic, mission-driven response to shifting societal
needs. Academic Medicine, 91(11), pp.1472-1474.
Jin, M.H. and Park, J., 2016. Sexual minority and employee engagement: Implications for job
satisfaction. Journal of Public and Nonprofit Affairs, 2(1), pp.3-14.
Kirk, S., Howe-Walsh, L. and Scurry, T., 2020. Reimagining Global Talent Management?
Considering the implications of context for research and practice.
Lin, C.P., 2019. Modeling corporate citizenship and turnover intention: social identity and
expectancy theories. Review of Managerial Science, 13(4), pp.823-840.
Maugin, G.A., 2017. Non-classical continuum mechanics. Springer Verlag, Singapor.
McKercher, B., 2018. What is the state of hospitality and tourism research–2018?. International
Journal of Contemporary Hospitality Management.
Ye, J., 2016. Multiple-attribute group decision-making method under a neutrosophic number
environment. Journal of Intelligent Systems, 25(3), pp.377-386.
Appendices
Primary research
Interview
Question1 What are the most recent retail industry trends, in your opinion?
Respondent1 Manager 1 believes that social commerce is critical.
Respondent2 According to manager 2 technology is very important
Question2 what are the knowledge skills and experience are needed by the individual in order to
get job in retail company?
Respondent1 On the basis of manager one opinion communication is is much required for the
individual in order to understand about the things and it is much required for the retailer to have
amended communication is equal to talk with their customer.
Respondent2 According to the manager to candidates must be effective and specialised in sales

field because it is required for them to have knowledge about how to reach and influence the
consumer towards the organisation.
Job advertisement
Since 1919
Job opportunities
Assistant manager: Degree holder with at least 3 years and 1 year of retail experience.
Store manager: marketing bachelor's degree 2 years of retail experience is required..
Project manager: Bachelor's degree in sales with at least 5 years of experience.
Interested candidates kingly forward your resume to given mail id:
www.
Contact no
Human resource department