Visual Merchandising Report: Application in Diverse Retail Sectors

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Added on 2024/07/12

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This report examines the application of visual merchandising in three distinct retail sectors: a pet shop (Animal World UK), a bakery (Nordic Bakery), and a luxury car dealership (Clive Sutton). It details how each outlet utilizes visual merchandising techniques such as cross-merchandising, strategic merchandising, and floor layout to attract customers and encourage purchases. The report further explores the psychology behind these techniques, highlighting how elements like signage, themes, sampling, and sensory appeals influence consumer behavior. A safe visual merchandising display plan for a bakery is included. The report concludes that visual merchandising is crucial for attracting and influencing consumers in the retail environment. Desklib provides a platform for students to access similar solved assignments and study resources.

Visual Merchandising in Retail
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Table of Contents
Introduction:.................................................................................................................................... 3
Task 1...............................................................................................................................................3
Task 2...............................................................................................................................................3
Task 3...............................................................................................................................................4
Conclusion:...................................................................................................................................... 5
Reference list:.................................................................................................................................. 6
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Introduction:
This report will discuss about the importance of visual merchandising in retail outlet sectors
taking into context three retail outlet sectors, which are a pet shop, a bakery and a vehicle
dealership.
Task 1
How visual merchandising is applied to the three selected retail outlets to an identified
range of goods (P1)
The three selected retail outlets are Animal World UK, Nordic Bakery and Clive Sutton -
Luxury Car Dealers UK. The visual merchandising used in Animal World UK is using the
strategy of cross merchandising. In other words, this pet shop tries to engage the customers by
showcasing pets better than the other does. In this way, they are able to attract and influence
customers to spend more money in buying pets than other things (animalworlduk.co.uk, 2018).
The visual merchandising used in Nordic Bakery is cross merchandising along with displaying
seasonal items. This bakery promotes their signature items in such a way that it acts as a sign or
statement of the bakery (Nordic Bakery, 2018).
The visual merchandising used in Clive Sutton - Luxury Car Dealers UK is strategic
merchandising. This sector keeps the customer emotions in mind and displays cars that can
attract consumers while they are willing to buy. This company tries to prospect the car buyers
with emotional design approach and tries to enhance the consumer behaviours more into buying
the cars (clivesutton.co.uk, 2018).
Task 2
Select three retail outlets, which can provide them with sufficient information to investigate
the use of sales floor space (P2)
The Animal world UK focuses on displaying a story that is based on a theme. This helps the
organization to observe the eye-level of the consumers and make their products visually
attractive. The organization thinks that sampling the dog treats can be a way to provide the
customers with information regarding their products (Bell and Ternus, 2017).
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The Nordic Bakery focuses on floor and shelf layout. This is because this organization thinks
that the consumers require having sufficient aisle space to walk around and choose their
preferred products. In case the space is insufficient, the overall sales might reduce, as the
consumers will move to a different bakery (Shagal et al., 2016).
The Clive Sutton - Luxury Car Dealers UK mostly focuses on enhancing the appeal and at the
same time uses the floor and shelf layout approach. This organization thinks that it is very
important to display cars to attract the consumer interest and that is why the floor and shelf
layout is equally important because without having sufficient space, the organizations will not be
able to display cars and attract customers (Shagal et al., 2016).
How the three retail outlets use psychology through their visual merchandising and display
techniques to encourage customers to purchase (P3)
For a pet shop like Animal World UK, it is important to use signage, themes in order to attract
consumers. The psychology used by this pet shop is to influence the consumers to spend more
money on pets. With the help of the sampling dog treats, the organization is able to make the pet
give a positive reaction to the consumers and this invariably motivates them to buy one pet.
Hence, it can be deducted that Animal World UK uses psychology based on tangible techniques
(Griffin, 2017)
On the other hand, for bakeries, open merchandising and promotions are very helpful and this is
because when the consumers are able to smell, see and taste the items, they have the tendency to
visit the shop on a regular basis. Therefore, it can be said that the psychology that the bakery
uses is mostly based on intangible techniques (Griffin, S., 2017).
The vehicle dealership, Clive Sutton - Luxury Car Dealers UK is mostly into intangible
techniques and this is because, they allow the consumers to see and go for a test drive before
buying any car. The dimension, comfort ability and the demonstrations are very helpful in
influencing consumers to acquire idea about the cars (Griffin, S., 2017).
Task 3
Plan a safe visual merchandising display using a range of goods within a retail context and
assemble a safe visual merchandising display using a range of goods within a retail context.
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Figure: A safe visual merchandising
(Source: Griffin, S., 2017)
The above image is enough explanatory to show how Nordic bakery can plan a safe visual
merchandising so that there are sufficient space for the consumers. The lighting, ambience are
enough attractive. For an upcoming wedding event in two weeks, the bakery has arranged a cake
tasting ceremony next week. The organizers have planned the overall ceremony starting from
lights to the flavours.
Conclusion:
Therefore, it can be concluded that visual merchandising is very important for every organization
as without this no organization will be able to attract or influence consumers.
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Reference list:
Animal World UK. (2018). Animal World UK. [online] Available at:
https://www.animalworlduk.co.uk/ [Accessed 4 Aug. 2018].
Bell, J. and Ternus, K., 2017. Silent selling: best practices and effective strategies in visual
merchandising. Bloomsbury Publishing.
Car Dealerships UK | New & Used Luxury Car Sales. (2018). Luxury Car Dealership UK | New
& Used American Cars For Sale | Imports. [online] Available at: https://www.clivesutton.co.uk/
[Accessed 4 Aug. 2018].
Griffin, S., 2017. Psychological Aspects of Visual Merchandising.
Nordic Bakery. (2018). Dark rye bread, Cinnamon buns & Coffee in London | Nordic Bakery.
[online] Available at: http://nordicbakery.com/ [Accessed 4 Aug. 2018].
Shagal, S., Shagal, G. and Sharma, A., 2016. Visual merchandising: a key element in retail
industry. Management, 2(2), pp.115-120.
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Visual Merchandising Report: Application in Diverse Retail Sectors

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