Annotated Bibliography on Challenges & Opportunities in Indian Retail

This annotated bibliography provides an overview of the retailing business in India, drawing from various research studies. It highlights the challenges and opportunities within the Indian retail sector, including the impact of online marketing, the growth of retail shops, and the role of technology. The bibliography covers topics such as customer expectations, the influence of sellers on buyers, and the potential of social media in rural markets. It also addresses issues like food security and the use of DNA barcoding in the seafood industry. The conclusion emphasizes that while the Indian retailing industry is still developing, it is experiencing significant growth due to increasing technology integration and online presence. The document lists seven references used for compiling the annotated bibliography.

ANNOTATED BIBLOGRAPHY OF THE RETAILING BUSINESS IN INDIA 1
ANNOTATED BIBLOGRAPHY OF THE RETAILING BUSINESS IN INDIA
By (Name)
By Course
Instructor’s Name
Institutional Affiliation
The City and State
The Date

ANNOTATED BIBLOGRAPHY OF THE RETAILING BUSINESS IN INDIA 2
ANNOTATED BIBLOGRAPHY OF THE RETAILING BUSINESS IN INDIA
Lavania, S.K. and Dixit, R., 2017. Indian Retail Industry–Its Challenges and
Opportunities. Journal of Retail Marketing & Distribution Management, 1(1), pp.18-21.
The typical point of research in this journal was examining and evaluating the challenges faced in
the retailing business in India as well as identifying the existing opportunities. According to this study, it
was indicated that over 10% of India’s gross domestic product (GDP) is from the retailing industry while
contributing to approximately 8% of the employment market. As a significant impact, this study reflected
a fast and dynamic change in the retailing industry. This is evident in comparison to the international
market, based on the fact that there is persistent entry of new players into the market. It was noticed that
India as a country is one of the potential markets. In other words, there are series of opportunities in the
business prospects for the Indian growing market.
In summary, the article identified capital limitedness and low technology as the main challenges
facing the retailing industry. On the other hand, one of the most critical opportunities identified is the
growing market for the retailing business, which was evidenced by a large number of new entrants into
business more especially the online shopping platforms and portals.
Prashar, S., Vijay, T.S. and Parsad, C., 2015. Antecedents to online shopping: Factors influencing
the selection of web portal. International Journal of E-Business Research (IJEBR), 11(1), pp.35-55.
The journal article primarily focused on the trend of online marketing more especially in the
retailing sector in India. The study indicated that that there has been a significant and recognizable growth
of the online retaining sector. This was evidenced in the availability of both Amazon and eBay as rivaling
other local players of the retail industry in India. According to this article, some of the factors that
determined the choice of an online web shopping portal included but not limited to the security and
certainty, reputation held by the company, user friendliness of the web and the prices of the goods.
However, the article did not consider the comparison of various web prices as an important factor to the

ANNOTATED BIBLOGRAPHY OF THE RETAILING BUSINESS IN INDIA 3
consumers or rather customers. Nevertheless, the journal based on other research reports integrated with
its finding to solely conclude that the choice of consumers online shopping portal is imperatively
determined by the level of security assurance during the transaction process. The remarks of the study
also indicated that the retailing business in India is growing at a rocket speed due to the growing
popularity of smart phones in the world
Ghosh, P., Tripathi, V. and Kumar, A., 2010. Customer expectations of store attributes: A study
of organized retail outlets in India. Journal of Retail & Leisure Property, 9(1), pp.75
This article focused on phenomenal growth of the retail shops in India as seen from the
persistence increase in different retail shops for example supermarkets, multiple shops among others. the
article reflects a report of persistent increasing level of retail trade. It was reported indicated that there has
been a significant change in terms of growth of retail trade more especially the multiple shops and
supermarkets. However, the research regarding the increasing growth of retail shops has criticized the
way of organization as there are no well-defined and established formats of doing the retail business. This
implies a bad economic situation in India which has resulted into fear of depression in the consumption
and is most likely to bring down the growth of the Indian organized retailers. this has been seen in the
consumers buying decline, leaving only the retailers who practice loyalty to their customers to be the
successful ones other than the others without loyalty. This study also addresses the problems related to the
stores and have different measures to be taken to cub down the problems.
In summary, the research study focused on the examination and evaluation of the Indian retailing
market. It was noticed that there is an increasing trend of retail trade as reflected from the last decades till
to date. Nonetheless, the trend of organization is irregular and makes retailing uncertain.
Rippé, C.B., Weisfeld-Spolter, S., Dubinsky, A.J., Arndt, A.D. and Thakkar, M., 2016.
Selling in an asymmetric retail world: perspectives from India, Russia, and the US on buyer–seller

ANNOTATED BIBLOGRAPHY OF THE RETAILING BUSINESS IN INDIA 4
information differential, perceived adaptive selling, and purchase intention. Journal of Personal Selling
& Sales Management, 36(4), pp.344-362
The research study basically aimed at understanding various research studies conducted by
numerous scholars in international marketing. The study focused on understanding; how retailers gain
continuous selling of their produce in the international market especially if times comes to different
buyers from different areas, and how these aspects influences their intension of purchasing a particular
product. India being one of the busiest nations as classified by its economic Environment in relation to
others, it has the ability to influence its customers to buy a particular produce given their business
knowledge. this study found out that perceived adaptive selling[PAS], which is the degree to which the
buyers accepts that the seller is adapting, has tendencies of domination in the Indian market. Customers
tend to be influenced by certain particular sellers which in turn may be regarded as consumer loyalty.
While anchoring on this, it is typical and imperative to say that the reputability of most businesses are
solely determined and defined by the level of customer loyalty. Generally, this research concludes that
buyers in India are influenced by the sellers who make them buy their produce through implementation of
various business techniques like selling on promotions, giving discount to the buyers, advertisement
among others hence making Indian retailers to fit in the international market.
Aga, A., 2018. Merchants of knowledge: Petty retail and differentiation without consolidation
among farmers in Maharashtra, India. Journal of Agrarian Change, 18(3), pp.658-676.
this article directed more attention/ focus on the middlemen engaged at the village levels, a means
through which farmers interact with their producers so as to allow them acquire the inputs needed in the
agriculture sector. The inputs include seeds, fertilizers machines, chemical inputs which enable them to
engage in transnational and domestic agribusiness.
The article also shows the increase of the village level retailer in the western part if in India
particularly Maharashtra for the last past years. It was also found out that Maratha is the largest area with

ANNOTATED BIBLOGRAPHY OF THE RETAILING BUSINESS IN INDIA 5
landholding cultivator castle meaning that most people have turned their tension in retailing. Another
findings were that most farmers depends on the retailers which gives them credit facilities, knowledge
about how to handle their produce and also teaching them how to sell their produce and this describes the
influence and the impact of the petty retailers which can be seen from provision of technical knowledge to
the farmers about the produce, interacting with farmers from different parts of India thereby explaining
how the involvement of petty in retailing agricultural produce has promoted its market internationally
Vartak, V.R., Narasimmalu, R., Annam, P.K., Singh, D.P. and Lakra, W.S., 2015. DNA
barcoding detected improper labelling and supersession of crab food served by restaurants in
India. Journal of the Science of Food and Agriculture, 95(2), pp.359-366.
The pivotal point of this research study involved the selection of various species of raw and
processed sea foods with the aim of detecting them so as to mitigate commercial fraud and improving on
the level of food security in India and improve in marketing of those produce both locally and
internationally. The introduction and persistent popularity of bar coding has been realized for the past
decade, more especially in the retailing sector. This has been evidenced in supermarkets and has proved
consistent efficiency.
When implementing this article, DNA barcoding which is an advanced technology that
involves proper food labelling and this always works well when dealing with authenticated sea foods.
When carrying out this study, various edible species of crab species from different parts of India were
found by taxonomy which latter developed molecular barcodes having a cytochrome oxidase gene. After
doing this, 50 restaurants from India took different samples with different labelling to detect the
references using DNA barcoding tecqinics as required from the reference.
Out of the various samples carried out from different restaurants, 11 edible crabs were
identified in accordance to the preference which was a classic taxonomy and improper crab labelling in

ANNOTATED BIBLOGRAPHY OF THE RETAILING BUSINESS IN INDIA 6
restaurants of India and these were promoted in many restaurants both in India and outside India thus
improving in the international marketing of Indian produce.
Although this article focused on the retailing business, it directed less attention to the retailing
business. It instead focused more on the barcoding examination and evaluation. Nonetheless, it can still
be concluded that there is a significant integration of the current dynamic technology in the retailing
sector of India.
Kedia, S. and Rahate, V., 2018. UNLEASHING THE POTENTIAL OF MARKETING THROUGH
SOCIAL MEDIA IN RETAIL SECTOR OF RURAL INDIA. INDIAN JOURNAL OF APPLIED
RESEARCH, 8(3).
This article focused on the ways in which the available and untouched market of the rural India
can be unleashed and utilized to the fullest. The research study showed that there is a considerably a big
and untouched market in the rural areas. It was reported that an approximation of 300 million Indians
from the rural areas will be online by the year 2020. This offers an incredible market more especially for
those retailing enterprises who are able to effectively utilize the dynamic changes in technology.
It was identified that less attention has been directed by the small retailers in the investigation of
impact of online marketing except for the large and grownup retail enterprises. It can therefore be
recommended that more attention should be directed towards enlighten the small retails regarding the
opportunity and potential of online marketing in the rural India. Additionally, there is need to unite and
organize the retailing industry to help in effective communication, coordination and development.
Conclusion
From the various research study conducted from different scholars, it can typically be concluded
that the retailing industry of India still small, characterized with low levels of online marketing. It was
however noticed that the market is considerable gaining a significant improvement due to growing
technology integration being adopted by the Indians

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References
Aga, A., 2018. Merchants of knowledge: Petty retail and differentiation without consolidation among
farmers in Maharashtra, India. Journal of Agrarian Change, 18(3), pp.658-676
Ghosh, P., Tripathi, V. and Kumar, A., 2010. Customer expectations of store attributes: A study of
organized retail outlets in India. Journal of Retail & Leisure Property, 9(1), pp.75
Kedia, S. and Rahate, V., 2018. UNLEASHING THE POTENTIAL OF MARKETING THROUGH SOCIAL
MEDIA IN RETAIL SECTOR OF RURAL INDIA. INDIAN JOURNAL OF APPLIED RESEARCH, 8(3).
Lavania, S.K. and Dixit, R., 2017. Indian Retail Industry–Its Challenges and Opportunities. Journal of
Retail Marketing & Distribution Management, 1(1), pp.18-21.
Prashar, S., Vijay, T.S. and Parsad, C., 2015. Antecedents to online shopping: Factors influencing the
selection of web portal. International Journal of E-Business Research (IJEBR), 11(1), pp.35-55.
Rippé, C.B., Weisfeld-Spolter, S., Dubinsky, A.J., Arndt, A.D. and Thakkar, M., 2016. Selling in an
asymmetric retail world: perspectives from India, Russia, and the US on buyer–seller information
differential, perceived adaptive selling, and purchase intention. Journal of Personal Selling & Sales
Management, 36(4), pp.344-362
Vartak, V.R., Narasimmalu, R., Annam, P.K., Singh, D.P. and Lakra, W.S., 2015. DNA barcoding
detected improper labelling and supersession of crab food served by restaurants in India. Journal of the
Science of Food and Agriculture, 95(2), pp.359-366.