Career Viewpoint Report: Retailing Industry Trends and Skills

This report provides an in-depth analysis of the retailing industry, examining its trends and the skills needed for a successful career. It begins with an introduction to career design within the context of retailing, highlighting its potential for growth. The report then delves into industry trends, inclu...Read More

CAREER VIEWPOINT

Table of Contents
INTRODUCTION...........................................................................................................................3
INDUSTRY.....................................................................................................................................3
The general trends in retailing.....................................................................................................3
Skills in retailing upon career view point....................................................................................4
EVALUATION...............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Designing career is said to be one of the major aspects that is to be taken care about. The career
that is discussed in this regard is opted in terms of retailing. Retailing is regarded as one of those
career options that will lead to getting flourished in no time (Souiden and et.al, 2019). In a world
full of marketing race where different industries and companies are trying to compete with each
other they is a scope for different opportunities to arise amidst of all the competitive advantages.
Choosing retailing background as a career option will be a boon where people can treasure the
depths of opportunities and unleashing advantages.
INDUSTRY
The general trends in retailing
Branding:
One of the major concern of society and community where the population exist and the desire for
goods is based on branding. Branding of every company’s items our products are said to be
depicted with a good quality and are most sold in the market. Branding is the major priority of
the retailing industries where one company can win over the other with proper branding. There
are many companies all over the world yet only few fall into limelight because of the brand they
maintain. Taking examples from the most common issues that occur around the world are the
usage of mobiles. iPhone is said to be the most popular mobile where are the Android phones are
the secondary. Most of the community for choosing iPhone is that the features as well as the
quality of the mobile is maintained in such a way that its branding is meant to be cherished.
Online shopping:
Almost all the retailers around the world are doing their operations online by the aim of reaching
more people and more expectations can be fulfilled (Ibrahim and Wang, 2019). Retailers are
meant to sell products in the wide range and therefore it is a mandatory for them to expand their
baseline upon online purchase. By making things available online the retailers can meet different
customers and through this they can increase their customer base. Since technology has reached
great heights and every person is aware of the smallest technologies and little shopping they can
do online the retailers can get benefited through online shopping sales. An example that can be
taken in this regard is Amazon. Amazon started as a smallest book store earlier where it has
reached the greatest heights of being the best retailers of all times. Amazon has slowly developed

its range by offering all the category of products that are available for every mankind. Due to its
step by step analysis the retailer is now the most flourishing one globally.
Culture of immediacy:
The world is in a place where different things are said to be in a Hustle. people will tend to move
ahead with things that are faster in its approach (Jocevski and et.al, 2019). The retailer's main
concern nowadays is to reach the potential customers in no time. Upon this immediacy there are
different retailers that are meeting the customer's expectations. The needs of the customer are
being identified and therefore the surplus good are said to be manufactured and produced that are
delivered to the customers upon their orders. The need of immediacy has been fulfilled in this
prospect and therefore the career option in this regard for the retailer is said to be a boon. Taking
example of e-cart services where there is no delay in the delivery and lots of delivery partner are
assigned that for people will get delivered with their product in no time.
Promotions and digital marketing:
One of the most common aspect that is being taken up by the retailer is moving on to the
platforms of promotion in various digital marketing sites. Digital marketing is considered to be
one of those weapons for retailers in order to display their products in the customers portals
(Dawson and et.al, 2020). They have a designed website where they can display every product
and its price therefore the customers will be able to get to know about the product and therefore
the further process of shopping and shipping will be carried. Social media is also one of those
weapons for the retailers which is used on for several purposes. The different browsers as well as
post that are made will be displayed on the social media where a promotion can be carry
forwarded.
Skills in retailing upon career view point
Communication skills:
Communication skills although not chest in retailing is regarded as one of the most primary
aspect that is to be taken care about and almost all the sectors. Every industry or every company
or organisation that is aiming for achievement of success for the growth prospects will focus
upon the different communication skills that are to be adhered by the organisation in order to
move ahead. For example, the sales executive in the retailing sector will have to focus upon
increasing their sales and this can only happen when he interacts with the customers in the most
probable ways.

Technical skills:
Technical skills are seen in the retailing industry when purchasing an item or while pricing a
particular product that is being purchased. This technical staff is said to be an entirely different
sector in the organisation or company of the retailing Industry. That deal with different aspects of
introducing various technologies with respect to which they can build website and store the data.
Data threat is the major threat that is happening around the world with regards to retailers.
Therefore the technical cadre will look after all the threats and find the simplified means in order
to manage them and to look after.
Selling skills:
A retailing store is said to be in a way to maintain it sales in the best way possible. Growth is
only adhered by the company when the selling skills are at its perk. The selling skills will have to
be sharpened at every instance in order to move ahead with maintaining the growth trajectory of
the company.
Calculative skills:
Calculative skills will help customers and the management to identify the amount that is to be
drawn from a particular consumer. The calculative skills will also be useful in estimating the
growth of the company as well as the cells that are important to be drawn. A person with a
proper calculative skills can be easily recruited in the retailing sector because the retailing sector
is all about different calculations and different appropriations.
Customer service skills:
When aiming for a retailing sector the first and foremost aspect of consideration is to move into
the customer aspects. Customers have said to be the major criteria of consideration for retailers.
Therefore, all the industries that are working upon are mainly focus upon reaching the needs of
customers. Areas of knowledge
Product maximization:
In retailing sector the product criteria is regarded to be one of the most crucial criteria that is to
be taken into consideration. The product maximization knowledge is a must and should while
entering into a retailing sector.
Marketing:
Marketing is regarded to be a major tool in the retailing sector (Bradlow and et.al, 2017). Before
moving ahead into retailing marketing is to be totally enhanced upon which is major point of

knowledge consideration in the retailing sector. A complete knowledge about marketing and its
types as well as how far the retailing industry will be able to our abide by the marketing
principles is totally to be incorporated.
EVALUATION
The job that is chosen in this regard as customer service associate. Retailing industry is set to be
a vast industry and is found in almost all the countries around the globe. There are different
industries that are operating in the retailing sector for example of which is Amazon one of the
greatest retailing services that offers its hand over globe. The role that is put forth in this regards
is customer service associate which is to deal with the immense customers and their related
issues which are a major point of consideration regarding the products that are being bought.
Customer service is rendering the interaction to customers upon their idea of interacting with the
company. This particular job is regarded to be one of the professional aspect and the growth in
this career is said to be vast (Grewal and et.al, 2018). In the present scenario with increasing
technology the customer service associate job is said to be one of the most flourishing aspects
where the candidate can get to meet different customers and will understand problems and issues
according to the customer advantages and disadvantages. Communication skills are said to be
one of the crucial components in this particular job where there will be different customers of
different languages and people will have to address them accordingly. Therefore the
interpersonal skills can be improved upon getting recruited for this particular post. The pay is
said to be a good one where people will get a good amount according to the market share. The
growth prospects in this regards is said to be tremendous and can be aim for over a long term.

CONCLUSION
The entire report deals with different carrier viewpoints and the related issues that can that to be
added and will have to be taken care about. The chosen industry is the retailing one which helps
to understand the different trends in retailing and through which one can easily analyse the
opportunities. The different points of knowledge are put forth in the report which can help you
understand the prospects of knowledge criteria. An evaluation of a job is provided such that it
will put forth all the necessary information regarding the job.

REFERENCES
Books and journals
Souiden and et.al, 2019. New trends in retailing and services.
Ibrahim and Wang, 2019. Decoding the sentiment dynamics of online retailing customers: Time
series analysis of social media. Computers in Human Behavior. 96. pp.32-45.
Jocevski and et.al, 2019. Transitions towards omni-channel retailing strategies: a business model
perspective. International Journal of Retail & Distribution Management.
Dawson and et.al, 2020. The retailing reader. Routledge.
Bradlow and et.al, 2017. The role of big data and predictive analytics in retailing. Journal of
Retailing. 93(1). pp.79-95.
Grewal and et.al, 2018. The evolution and future of retailing and retailing education. Journal of
Marketing Education. 40(1). pp.85-93.
Online
Job post: [Online]. Available through: < Customer Service Associate Jobs in Jaipur - Amazon 02
Mar 2021 (freshersworld.com)>
1