Revelator Coffee PESTLE Analysis, Market Analysis, Competitor Analysis

This report provides a comprehensive analysis of Revelator Coffee, employing PESTLE, Porter's Five Forces, and competitor analyses. The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing Revelator Coffee. The report assesses the competitive landscape, identifying key competitors like Starbucks and McDonald's. It analyzes customer behavior, market trends, and the company's internal capabilities and resources, including its value chain. Supporting activities like procurement, technology development, and human resource management are also considered. References include academic sources and industry reports, such as Market Watch and Revelator Coffee's official website, to support the findings and analysis. The report aims to provide a holistic view of Revelator Coffee's business environment and strategic positioning.

Revelator Coffee

PESTLE Analysis
Political
Trade Relationship
Economical
Strong GDP
High purchasing power
Social
Different taste and
demand
western culture
Technological
Adopting advance
technology
Legal
Government license
Health and safety laws,
Consumer protection.
Environmental
Environmental Policies
Changing weather

Macro environment analysis
Porter’s Five Forces Framework
Threat of new
entrants-
Moderate
degree
Bargaining power
of suppliers-
Low degree
Bargaining
power of
consumers-
High degree
The threat of
substitute –
High degree
The threat of competitors - High
degree
Customer Analysis
Young age, families, and tourist
Satisfied consumer demand by providing quality
of taste
Competitor Analysis
Costa Coffee, McDonald,
Starbucks are the main
competitors of the
company.

Micro-environment Analysis
Capabilities
Satisfy consumer
demand
Provide quality of
product
Competencies
Continuous
Advancement of
Product
Attractive services
Resources
Employees
Coffee Machines
Distinctive Skills
Flexibility
Ability to delegate

Value chain analysis
Primary Activities
Inbound
logistics
Operations
Outbound
Logistics
Marketing &
Sales
Service
Supporting Activities
Procuremen
t
Technology
Developmen
t
Human
Resource
Managemen
t
Infrastructu
re

References
 Mudambi, R. and Puck, J. (2016) A global value chain analysis of the ‘regional
strategy’perspective. Journal of Management Studies, 53(6), pp.1076-1093.
 Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M. (2017) Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
 Market Watch. (2018) Coffee Market – Global Industry Analysis, Size, Share, Growth,
Trends and Forecast 2018 - 2025 . [online] Available from:
https://www.marketwatch.com/press-release/coffee-market-global-industry-analysis-
size-share-growth-trends-and-forecast-2018---2025-2018-05-24 [Accessed 26/3/19].
 Hill, T. (2017).Manufacturing strategy: the strategic management of the
manufacturing function. Macmillan International Higher Education.
 Revelator coffee. (2019) Our Approach. [online] Available from:
https://revelatorcoffee.com/pages/about [Accessed 27/3/19].