Reviveaphone: Analysis of a Small Business Enterprise in the UK

This report provides a comprehensive analysis of Reviveaphone, a UK-based small business enterprise specializing in mobile repair solutions. It begins with an introduction to the company, highlighting its business model, including its DIY repair kits, and its objective to gain a large customer base and increase profitability. The report then delves into an organizational profile, detailing Reviveaphone's strengths, such as its quality repair services and quick turnaround times, and weaknesses, including technological changes and limited customer base. Comparative performance is assessed through customer surveys and financial statements. Task 2 investigates weaknesses like limited market share and suggests actions to improve performance, such as recruiting qualified staff, implementing effective promotional activities, conducting market research, expanding services, and providing training and development programs. The report also analyzes ways to maintain and strengthen the existing performance of Reviveaphone, focusing on market research and effective resource utilization. The report concludes with a detailed examination of the company's operations, strategies, and recommendations for future growth.

Small Business Enterprise

Table of Contents

INTRODUCTION
Small business enterprise is a large scope for growth of the economy. In the present era,
there are many private owned firms which are managed and controlled by the owner itself. In
other words, it can be said that small business enterprises are those organisation which have very
fewer numbers of employees and which have only less amount of capital for investing in the
business activities and functions. Categorisation of organisation develops on the decision of
owners and take large support from the government in order to establish the business in the
market. In other word it can be said that small business enterprise are those companies who have
50 or less than 50 employees or staff members, they would come into the category of small
business enterprise. The present report is based on small business enterprise of UK which
provides depth knowledge about SME business. Reviveaphone is a small business enterprise in
the UK which is famous for its mobile repair kit solution through which it can repair the
damaged mobile phone from the water fallen within 1 hour. It provides effective warranty and
guarantee to customer for its repairing. The major objective of this small business enterprise is to
acquire the large number of customer and gain highest profitability in the market. This project
gives assessment on existing business objective and plans. Moreover, a systematic action plan to
implement the changes has also been discussed in this report.

TASK 1
1. organisation profile and strength and weakness
Company’s name is Reviveaphone which is dealing with the business of mobile repair. It
is specialised in DIY products which can bring water damaged mobile phone back to life within
24 hours. Murphy (owner) pitched to the Dragons.Murphy has announced sales of 13000 repair
kits and conduct discussion were underway with leading airline virgin, easyjey and flybe to offer
the kits on the broad their flight. Cited organisation provides the most innovation mobile repair
solution to its customers along with 1 year warranty. It offers call out repair services with fixing
anything from smashed screens to broken buttons. It understands the busy schedules of
customers so that it will repair damaged mobile phone within 30 minutes to 1 hour.
Reviveaphone have major competitors are NH Iphone repair, iphone surgery, quikfix phone
repair, 168 fixit etc.
Cited small business enterprise provides 12 month guarantee and warrantee to its
customer and its major feature of this kit repair solution is that damaged mobile [phone can
repair within 1 hour by this solution.
Following are some strengths of Reviveaphone -
 Reviveaphone major strength is its outstanding and quality repairing services of mobile
phone and iPad. It understands the busy schedules of customers so it repairs the mobile
phone within 30 minutes to 1 hour (Bean, 2015).
Illustration 1: Reviveaphone

 The most extreme strength of cited small business is that there is no need to send
customer precious phone away, client can quickly and easily fix it at home. With the
assistance of Reviveaphone repair kit, customer's mobile phone can be back to full well
in 24 hour.
 It repair Vehicles are fully ESD fitted, it means company have a perfect environment of
repair the mobile and iPad devices.
 Reviveaphone has strict data protection policy. Moreover, customer data will not be
removed from the device during repairing Ipad, iPhone or iPod repair.
Following are some of the weaknesses of Reviveaphone-
 Technological change is another major weakness of the cited organisation because by
continuous changing technology, company has to modify its business operations.
 This firm requires a trained staff and make them capable to fix different mobile phone.
 Mobile phone business is hard to forecast and control and it has unstable sales because it
is different from traditional industries like food retai (Björklund, 2011)
 Sales and profits depend on the number of broken phones and company cannot predict its
revenue on the basis of business operations.
 Along with this, the cited firm has worked for limited customer base.
 Inappropriate technical support is also a negative aspect of small business enterprise.
Lack of technical support makes the operations delay because there is limited machinery
available in the Revivaphone.
 Small business enterprises are mostly owned by a single person and thus, Revivaphone
faced the issue regarding decision making. Owner takes the decision without involvement
of personnel. Due to lots of responsibilities over a single person, making quick decision
generally hampers its quality.
As per the above discussion it has been ascertained that there are various kinds of component
which affect the business operations and activities. Customer perceptions and choice is the major
factor which affect business. Revivea have to consider the customer taste and preference while it
operate business in the country. Price is another factor for the reviveaphone because company
have to consider this component while it enter into the market. Political and legal is another
external factor which affect company regulation and norms. Technology is another component

for business because cited venture have to adopt the consider on the latest technology of mobile
and telecommunication.
1.2 Assessing the comparative performance of business
In order to measure the performance of the Revivaphone firm , comparative analysis can be
used. With assistance of this it can easily compare the current and previous performance level
of the organisation. Some of the methods are as follows- Customer survey- As per the customer survey it has been founded that Reviveaphone firm
providing an excellent mobile repair services to its customer in the UK market. However, it
have large numbers of competitor available in the market which performing better as
compare to cited venture. (Butler, 2010) Along with this Revivaphone firm have issue
regarding lower market share as compare to its competitor in the UK market.
 Financial statement- Revivaphone is a start-up business so it have not strong financial
position in the mobile repair industry. When owner of starts the business in the reviveaphine
company then its income is just £20,000 turnover and £3,000 net profit from United
kingdom.. It has been clear that there is required to improving its financial performance.
Iphone surgery is the major competitor of the Reviveaphone organisation. It gives the tough
competition to Reviveaphone to gain high market share and conduct operations in the competitive

market place.

TASK 2
2.1 Investigate weakness and appropriate actions to overcome the identified weaknesses
As per the overview of the firm of Revivaphone it has seen that company is facing the several
kinds of issue regarding to the business expansion, inappropriate quantity of human resources, low
market share, increase liquidity funds, inappropriate technical support etc. Apart from this, top
management has not conducted proper risk management for investment funds. As it has seen that
Revivaphone is a start up business so it has also facing the issue related to the lack of proper
promotion activities. In order to overcome such weakness, company owner should focus on the
several strategies and suggestion (Cole and Sokolyk, 2016). Some of the recommendation for
decrease the weakness of cited venture are as follows-
 In order to improve the existing condition of the company, it should recruit new and qualified
staff members so as it can improve its existing productivity and entire performance of the
business. In this manner, company should raise experienced members by appointing technical
and experienced employees rather than hiring more fresher.The knowledge obsesses by
knowledgable employees can do marvels for overall performance of the Reviveaphone.
 In order to expand its market share and profitability, company should consider on the
effective promotional activities and methods so as it can increase the promotion of its
Reviveaphone kit in the market.
 Company should conduct effective market analysis and research program so as it can keep
aware about its competition as well as other business components. By conduct regular
analysis, company can decrease the negative impact of the business components such as
political, legal, social, technological etc.
 As per the requirement, Reviveaphone company is required to show presence into the new
business. This will assist in collecting a bigger business clients base over a time. In addition
to this in order to expand its existing business operation, corporation should consider to
launch on the additional mobile repair services on the websites so as to magnetize the users
towards the brand (Davies, 2012).

 In order to increase the company productivity, firm should consider on the needs and
requirement of the employees. It can use various motivational techniques so as personnels
can encourage and motivate for high performance. Furthermore, this will assist in keep them
engage in different operational and organisational activities and ensure their long term
commitment the company.
 Company requires to focus on the conduct the training and development programs for the
staff members so as they can acquire new knowledge, ability, capability. With assistance of
this programs they can improve their effervescence of working and productivity of business.
For example, Reviveaphone organise training for laptop repair services through which
employees can learn the new skill and knowledge about the new device repairing. This will
assist in improving the current business operations and profitability.
2.2 Analysing ways to maintain and strengthen the existing performance of Revivaphone company
As per the company overview it has been founded that there are various kinds of weakness
and strength of the Reviveaphone organisation. Examining ways to maintain and strengthen the
existing performance of the Reviveaphone company is very essential. Cited organisation is a mobile
repair company which is largely depends upon the company effective business operation and human
resopurces. It carries out its operation by participating suitably in the area of financing, marketing,
production and human resources. Presently company is working with intention to provide more
excellent mobile repair services to its customer by developing excellent quality of Reviveaphone
repair kit and most innovative mobile repair solutions (Down, 2010). Reviveaphone offers a call out
repair service, fixing anything from smashed screens to broken buttons. Whether at home or work,
mobile phone will be completed. Company repair vehicle are fully ESD fitted it means company are
the perfect environment to repair customer device. However, some of the weakness related to the
management faced by the cited organisation, so company requires to improve its overall working
condition and policy to upgrade the whole working to enhance future growth. There are some of the
ways and criteria by which company can maintain and strength their performance that are as follows- Market research- Market research is the best way through which company can improve its
existing performance and maintain strengthen. In this manner, company should conduct the
market research in order to analyse the market environment. With assistance of this, firm can
able to identify the various available factor in the market which can largely affect the
business enterprise. In addition to this firm can effectively monitor the activities and cation of
the competitor in the market (Eckerson, 2010). With assistance of market research, company

can identify the needs and wants of the customer related to firm product and services. By this
company easily access to the actual demand of the customer regarding company's product
and able to fulfil the requirement of the customer. This criteria assist company in maintaining
its strengthen and improve the existing performance. Effective utilisation of resources-In order to improve the existing performance and
strengthened, Reviveaphone firm should focus on the utilisation of available resources in the
organisation. By use of proper utilisation of available resources such as human, physical,
financial etc, firm can increase its performance and productivity. By this practices, wastage
of the firm can remove from the business operation and save the importance resources which
will assist business in future (Goss, 2015). Feedback- Feedback is another essential criteria for improve existing performance and
strengthen of the Reviveaphone. By this firm can able to know about how an organisation is
currently working in the workplace. Employees are considering as a moist valuable assets for
the comp[any so Reviveaphone can highly ware about the internal working by use of this
criteria. This suggestion can be best utilised in achieving the improvement at the cited
venture.
 Motivational tool- Employees are crucial and importance part of the every business
organisation and in the absence of them no business can survive its business activities and
function. Reviviaphone firm can improve its existing performance and strengthen by
maintain and retain employees for long time (Halinen, Törnroos and Elo, 2013). In this
manner, company should prove effective and attractive rewards such as incentive,
perquisites,fringe benefits, compensation , bonus etc so as human resources can motivate and
encourage for higher productivity and performance. If the performance of business will
increase then the sales of Reviveaphone solution kit will automatically increase.
2.3 Expansion of business in the market
It is significant to expand the business in the market. Every business desires to grow and progress
and wants to earn maximum profitability and market share. If company expand its business in the
new dimension than business requires to adopt the new structure, policies, practices and system so as
it can redesign the entire business in an effective manner. With assistance of new dimension, firm
can easily earn the maximum profitability, market share, goodwill, brand loyalty (Harri, Gibson and
Taylor, 2015). Therefore, the diversification and expansion are the effective sector of the business
development to increase the existing working performance and productivity. As per the company

overview it has been ascertained that Reviveaphone is a mobile repair company which offers a call
out repair services and most innovative mobile repair solution. Customer can repair its mobile phone
which is damaged because of the water fallen. With assurance of the Reviveaphone mobile repair kit,
customer can repair mobile and iPad home or work. The mobile repair will be completed, on site, by
a highly trained technician. Company understand the busy schedules so corporation provides repair
service within the 30 minutes to 1 hour.
Company have high numbers of competitors which provides the same services to its potential
customer in the UK market. In order to take competitive advantage and performing well, it is
important to create the well cation plan and strategies.
In the current scenario, Reviveaphone firm can expand its business by deal with other
electronic product for repairing. In the present, company is offering repair services for those mobile
phone which damaged due to water.Furthermore, if company deals with various services of
repairing, then it requires a well qualified and skilled employees who have knowledge about the
mentioned area of electronics.
Apart from this, Cited venture can also deal with the various company in order to increase
sale of its product and services. As per the research it has been founded that company announce sales
of 13000 repair kit and said discussion were underway with leading airlines virgin. Easyjet and flybe
to offer the kits on board their flight. Similar to this, company can offer to another electronic stores
and showroom for sale its repair solution from their stores. By doing all this things company can
expand its business and earn the profitability and effective market share in the UK market.
TASK 3
3.1 Business objectives and plans
Business objective and plan is very essential for every business organization growth and
success. In order to attain the desired objective, company requires to develop or prepare a systematic
business plan of business activities and function. So it can be said that business plan and objective
are interlined and connected because in the absence of effective business plan, company can not
achieve business objective (Kasravi and et.al., 2012). By develop effective business policies,
strategies, structure, system, and business practices, firm can able to develop a systematic plan and
this plan of business assist to firm in attaining desired outcomes. In the context of the Revivieaphone
firm, a systematic business plan aid to it in order to achieve its business objective. Following are
some points that will highlight the business objective and plan of the Revivieaphone which are as
follows-

 Structure of business objective- The aim and objective of the Reviveaphone is to offer an
excellent repair service about the mobile phones within 30 minutes to 1 hour. It deliver a high
quality repair mobile solution so as customer can easily repair their damaged mobile phone at
home and work. Further company provides 1 year warranty by its mobile repair solution kit.
It major aim is to satisfy customer and save their precious time by providing quick and
effective repair services. In this context the objective of new business plan should be flexible
so that any alteration any not affect the entire functioning of the cited organization. Assessment of business objectives in light of current performance:- In the context of
Revivieaphone company, its current working policies and strategies will measures to access
its existing performance level in the mobile repairing industry in the UK market. For this ,
company's past and previous finance figure will be taken into consideration to evaluate
business performance in the right manner.
 Making changes to business objectives: With assistance of effective consideration and
evaluation of the existing performance and financial status of the company, lacking area will
determine and changes will make start in the business objective of Reviveaphone. In this
stage, required changes will make in order to attain its objective.
ATTRIBUTES OBJECTIVES
Specific To provide the extreme quality of repairing services to
customers related to mobile devices
Measurable To boost the market share by preparing the 20% profit
in every year.
Achievable
By providing varied opportunities in various directions
of technologies and earning an extra levels of
satisfaction from customers
Realistic
The profitability and market share can gain in the
market by delivering high quality of services of mobile
repairing.
Time-bound By enhance 20% profitability and decrease 10%
employees turnover