Enhancing Business: Revlon's Internal Communication Strategies

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Added on  2023/06/10

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This presentation delves into Revlon's internal communication strategy, emphasizing the importance of envisioning, strategizing, and planning to achieve organizational objectives. It highlights the need for visual, quick, and entertaining communication, as well as establishing feedback mechanisms and addressing areas of concern. The presentation outlines a progress report involving employee meetings to communicate strategy purposes, identify strengths and weaknesses, and include employees in decision-making processes. Further meetings between directors, managers, and executors are proposed to audit budgets, seek financial advice, and review strategies. The ultimate goal is to enhance employee advocacy, assess the current situation, and gain customer feedback to improve Revlon's overall communication effectiveness. The presentation references several sources to support its analysis and recommendations.
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Revlon’s internal
communication strategy
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Introduction
Revlon Inc is a multinational
company
It is best known for providing
customers with high quality make up
equipments
It is famous across 150 countries
Internal communication of Revlon is
analysed
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Internal communication strategy
Envision and strategise first
Plan to attain the objectives
Contemplate the internal
communication
Assess the best practises needed for
development
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Contd..
Remain visual
Convey information in a quick
manner
Make communication entertaining
Make privileges for feedback
Improve the negatively reviewed
areas
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Progress report
Prepare a meeting with all
employees
Communicate the purpose of the
strategy
Ensure physical development is
gained by the employees
Highlight the disadvantages of
miscommunication
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Contd..
Conduct a second meeting
Understand the strengths
Understand the weakness
Identify opportunities
Identify the threats
Identify the strategy suitable
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Contd..
Inefficient communication can be
done due to failure of effective
information
It may lead to a gap within the
organisation
Include employees in decision-
making process
Ensure employees attend the
meeting
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Contd..
Conduct a meeting between
directors and managers
Present the ideas of the employees
Audit the budget
Seek advice from the financial
manager
Review the budget and proposal of
the employees
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Contd..
Conduct the meeting with the
executors of strategies
Look for changes
Conduct a final meeting with the
board
Present the strategies
Review the meeting
Incorporate feedback of customers
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Conclusion
Revlon need to ensure better
employee advocacy
Assess current situation and look for
ways to address the needs
Make entertaining communications
Gain feedback from the customers
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Reference list:
Curlee, W. and R. Gordon, Successful program management: Complexity theory,
communication, and leadership. Boca Raton, FL: CRC Press, 2014.
Berger, B., Public relations leaders as sensemakers: A global study of leadership in
public
relations and communication management, New York: Routledge, Taylor & Francis
Group, 2014.
Du, P., Introduction to public relations and advertising, Lansdowne: Juta, 2010.
Baack, D., Management communication, San Diego, CA: Bridgepoint Education,
Inc., 2012.
Morris, T., PR Today, Palgrave Macmillan, 2015.
Miller, V. and M. Gordon, Meeting the challenge of human resource management: A
communication perspective, New York: London: Routledge, Taylor & Francis Group,
2014.
Littlejohn, Theories of Human Communication, Albuquerque, NM: Wadsworth, 2002.
Schaffe, N., Maximize Your Social: A One-Stop Guide to Building a Social Media
Strategy for Marketing and Business Success, Hoboken, NJ: Wiley, 2013
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