Analyzing Rewards Strategies and Motivation at Hilton Hotel, UK

This project critically investigates the effectiveness of reward strategies in enhancing workforce motivation at Hilton Hotel, UK. It formulates research questions and objectives, reviews key references, and employs a qualitative research approach using questionnaires to collect data. The study identifies factors influencing research project selection, matches resources to research questions, and interprets results based on original specifications. Findings include an analysis of motivation concepts, types of reward strategies used by Hilton Hotel, and the relationship between these strategies and employee motivation levels. Recommendations for improved motivational strategies are also provided. The research employs a positivism philosophy and descriptive design, contributing to a comprehensive understanding of employee motivation within the hospitality industry.

BIP
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Table of Contents
TASK 1.................................................................................................................................................3
1.1 Formulation and recording possible research project outline specifications.............................3
1.2 Identify the factors that contribute to the process of research project selection........................3
1.3 Undertaking a critical review of key references........................................................................4
1.4. Producing a research project specification...............................................................................5
1.5 Providing an appropriate plan and procedures for the agreed research specification...............7
TASK 2.................................................................................................................................................8
2.1 Match resources efficiently to the research question.................................................................8
2.2 Undertaking the proposed research investigation in accordance with the agreed specification
and process.......................................................................................................................................8
2.3 Recording and collecting data from participants from the questionnaire................................11
TASK 3...............................................................................................................................................17
3.1 Using appropriate research evaluation techniques with justifications.....................................17
3.2 Interpretation and analysis the results in terms of original research specifications.................17
3.3 Recommendation and further research areas...........................................................................20
TASK 4...............................................................................................................................................21
4.1 Presentation of the outcomes...................................................................................................21
REFERENCES...................................................................................................................................22
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TASK 1
1.1 Formulation and recording possible research project outline specifications
The research project specification section is one of the important parts of the research
proposal that provides brief information about the whole study. In the context of the present
investigation, some major project outline specifications are as follows:
Research Title
To critically determine the effectiveness of rewards strategies in enhancing motivational
level of workforce: A study on Hilton Hotel, UK.
Aim
“To critically determine the effectiveness of rewards strategies in enhancing motivational
level of workforce: A study on Hilton Hotel, UK”.
Objectives
 To understand the concept of motivation and its role to motivate the employees in an
organization.
 To identify the different types of rewards strategies that use by Hilton Hotel to motivate the
workforce.
 To determine the relationship between the reward strategies and level of motivation of staffs
of Hilton Hotel. To suggest new reward motivational strategies in order to improve motivation level of
employees of Hilton Hotel.
Research Questions
1. What is the concept of motivation and its role to motivate the employees in an organization?
2. Which types of rewards strategies that use by Hilton Hotel to motivate the workforce?
3. What is the relationship between the reward strategies and level of motivation of staffs of
Hilton Hotel?
4. Explain new reward motivational strategies in order to improve motivation level of
employees of Hilton Hotel.
1.2 Identify the factors that contribute to the process of research project selection
At time of selection of the research topic, there are various factors that influence the
researcher to choose the right subject for investigation. From the past few years, the scholar has
employed in a hotel as an assistant HR manager (Creswell, 2013). During the work, the investigator
has known about the different rewards strategies that use by his organization to motivate the
employees. In order to use the working experience in practical manner, the researcher has decided
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to select the current research issue. On the other hand, in order to get the good opportunity of
growth in the career, the author has decided to carry out the study on the selected subject. Along
with this, there are different researches have been conducted on the role of motivational strategies
on employee motivational level in various industries context (Daniel and Sam, 2011). But there are
less evidence has been found rewards strategies on the motivational level of the workforce in the
organizations. So, to overcome that research gap, the researcher has decided to conduct the
investigation on the following subject.
1.3 Undertaking a critical review of key references
Concept of motivation and its role to motivate the employees in an organization
According to Armstrong and Taylor, 2014, “motivation term derives from the word motive
which means moving into action” (Armstrong and Taylor, 2014). It forces the people to act in a way
that ensures the people to fulfil their needs with time. In the organizational context, motivation
refers to a planned managerial process that inspires individual to work to according to their
capabilities so that unfulfilled needs can be complete. Bratton and Gold, 2012 has stated that “it
generates a psychological phenomenon in the person that motivate him to meet his objectives”
(Bratton and Gold, 2012). With the help of this, it becomes easy to develop physical and mental
capabilities of the employees in a company. When the organization motivates it staff member then it
increases their productivity. Along with this, it has provided opportunities to the enterprises to
create a goos market image in the context of the employment. On the other hand, Bruce and Nyland,
2011 asserted that “motivation is an important aspect of an organization because it helps in
overcome resistance to change and negative attitude of the employees” (Bruce and Nyland, 2011). It
has facilitated the management to increase the level of satisfaction of the staff members to take
interest in the organizational goals and manage the changes according to it.
Different types of rewards strategies that use by hospitality industry to motivate the workforce
As per the view point of Gannon and Boguszak, 2013, “the rewards strategies can be divided
into Extrinsic and Intrinsic rewards” (Gannon and Boguszak, 2013). The aim of these strategies is
to increase employees’ willingness to work in company and enhance their productivity. Bonus is
one of the reward strategies that mostly use by hospitality industry to motivate the employees in the
right direction. With the help of this, it becomes easy to motivate the staff members in the right
direction. On the other hand, Guha, 2010 has stated that “Salary raise is the most effective reward
strategies that is currently use by hospitality organizations with the aim pt motivating the workers”
(Guha, 2010). This type of reward is beneficial because it stimulates employees in developing their
skills and competence so that they can increase their productivity and performance. In the contrast
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of the above statement, Hendry, 2012 has noted that “Gifts is the major reward strategy that has
used by different hospitality organizations in order to motivate the workers” (Hendry, 2012). It
works as a token of appreciation for an achievement with the aim of boosting the self esteem of the
workers in the right direction.
Relationship between the reward strategies and level of motivation of staffs of hospitality industry
According to Herzberg, Mausner and Snyderman, 2011, “there is a strong relationship
between the rewards strategies of hospitality industry and the motivation level of the staff”
(Herzberg, Mausner and Snyderman, 2011).When different types of rewards tactics have combined;
it has made greater impact on the motivation level of the employees. It has increased the
engagement of the workforce in the different business related activities. On the other hand, Kremer
and Hammond, 2013 has asserted that “the effective rewards strategies of hospitality sector have
enhanced the employment relationship between the management and employees” (and Hammond,
2013). It has created the awareness in the workers to attain the objectives of the business. In this
context, Maslow, 2013 has stated that “rewards strategies of the hotel organizations have
communicates effectively the value of the whole reward package” (Maslow, 2013). This has
increased the satisfaction level in the employees which leads to enhance their productivity.
New reward motivational strategies in order to improve motivation level of employees of Hilton
Hotel
According to Noltemeyer, Bush and et.al., 2012 “Hilton Hotel has used the effective rewards
strategies with the aim of motivating the employees” (Noltemeyer, Bush and et.al., 2012). Still there
is a need of improvement in this area so that it becomes easy to effectively motivate the workers.
With the help of proper feedback process, a clear guidance to employees can be easily provided.
This will help in developing a bond and adds value to the relationship of management and the staff
members. On the other hand, Sandhya and Kumar, 2011 has stated that “by giving recognition to
the works and efforts to the employees, rewards strategies of the cited organization can be
improved” (Sandhya and Kumar, 2011). It leads to boost self-esteem and happiness of the workers
which motivate them to increase their efforts level. With the help of above stated methods, it
becomes easy for Hilton Hotel to improve existing motivational strategies in order to improve
motivation level of employees
1.4. Producing a research project specification
Research project specification is an important part of an investigation because it reflects how
a study has been carried out to attain the research objectives. In the context of present research, the
researcher has been used various research methodologies which are as follows:
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Research philosophy: A right selection of research philosophy helps in understand the
various factors that can influence the outcomes of the investigation. There are two types of research
philosophy: positivism and interpretivism research philosophy (Fiegen, 2010). When the whole
study is based on the subjective concept which aids the researcher to understand the findings of the
other similar research studies then interpretivism research philosophy takes into the consideration.
On the other hand, when there is a presence of the research objectives in the investigation then
positivism research philosophy can be used (Flick, 2011). The present study is based on determine
the effectiveness of rewards strategies in enhancing motivational level of workforce in Hilton Hotel.
In this study, the scholar has been prepared some research objectives that helped in carried out the
research in the appropriate manner. For this, positivism research philosophy has been selected. With
the help of this, the different objectives have addressed in effective way (Garner and Scott, 2013).
Research approach: It is used to find the solution of the define research problem either by
using theory or testing hypothesis. This can be divided into inductive and deductive research
approach (Research approach, 2015). When the study is carrying out from specific to general
direction than inductive research approach is taking into the use (Gay, Mills and Airasian, 2011).
But when the investigation is moving from particular to general discussion than it comes under the
deductive research framework. In the context of the present research, the researcher has been
selected inductive research approach because the study has started with the general discussion over
the motivation concept and end with the relationship between the rewards strategies and
motivational level of employees of Hilton Hotel (Kriz, Gummesson and Quazi, 2013).
Research design: It is the most important part of the research design which can be divided
into two parts: exploratory and descriptive. In the exploratory research design, the researcher tries to
explore the new theory on the basis of the outcome (Kumar, 2014). For example, why rewards
strategies of Hilton Hotel has affected motivation level of its employees. From this, the reason of
following statement determines by the scholar. On the other hand, in the descriptive research
design, the investigator tests the existing theory on the similar situation (Choosing appropriate
research methodologies, 2015). For instance, to determine the effectiveness different rewards
strategies in the employees’ motivational level. Here, the scholar tries to prove his research problem
with the help of motivational theory. In the context of the present investigation, the researcher has
been used descriptive research design to test its research objectives by using motivational theories.
Research type: It can be divided into two parts: qualitative and quantitative. Under the
quantitative research type, the researchers use the previous research outcomes on the similar topic
to complete the entire investigation (Research Methodology, 2015). In this, the whole study is based
on secondary data analysis where new data is not taking into the consideration. On the other hand,
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in qualitative research type, the scholars consider the primary data in order to get the solution of the
research problem. In the context of the present investigation, the researcher has been used
qualitative research type in which a structure questionnaire has been prepared. This has included
both open and close ended questions which has addressed the research questions (Wyse, 2011).
Data collection: This is an essential part of the research methodology. Primary and
secondary data collections are two methods of data collection process (McMillan and Schumacher,
2014). For the present study, the researcher has been both the concept in order to gather the data
from different sources. Primary data has collected with the questionnaire process where a structure
questions prepare along with open and close ended questions. On the other hand, the secondary has
been gathered from the various resources such as blog, articles, journals, books, previous research
papers on the same topic, Hilton Hotel human resource audit etc. The both sources have helped the
researcher to get the insight of the research problem in the right manner (Creswell, 2013).
Sampling: For the present investigation, the researcher has been used random sampling
method in order to reduce the biasness during the experiment. The reason of selecting the following
sampling technique is to give the equal chance to all employees of Hilton Hotel to being a part of
the investigation. In this context, the sample sizes of the respondents have 50 units which have
presented the characteristics of whole population (Daniel and Sam, 2011).
Data analysis: With the help of different data analysis technique, it becomes easy to assess
the collected data in the right manner. The data collection type for the present investigation has
qualitative and for this, the researcher has been selected thematic analysis. Under this, different
themes have formulated on the basis of the questionnaire and the responses of each theme has
presented in the form of charts, tables, figures etc (Fiegen, 2010).
1.5 Providing an appropriate plan and procedures for the agreed research specification
In order to carry out the present investigation as per the agreed research specifications,
the researcher has prepared an action plan. It has included the different activities that have
helped the scholar to conduct the following investigation in an effective manner. For this,
specific time frame for each activity has been mentioned in the table (Flick, 2011). Hence, the
entire research plan is representing with the help of Gnatt Chart that is as follows:
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Designing research proposal
Setting of aim and objectives
Investigating study of research
background
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Selecting research methodologies
Data collection from primary and
secondary sources
Assessment of collected data
Data interpretation and analysis of
the outcomes
Conclusion and recommendations
Submission of draft report
Modifications as per the feedback
comments
Final Submission
TASK 2
2.1 Match resources efficiently to the research question
To complete the entire research within the given constrains, the researcher has used three
main resources that can be the research questions. Human resource has one of them from which the
scholar has collected the primary resources to solve the research problems. Another resource in this
context, time has also a resource for the scholar in which the entire research needed to be
completed. For this, a 16 weeks framework has prepared where different time duration has allocated
to each activity of action plan (Garner and Scott, 2013). On the other hand, financial resource has
other resource that has aided the investigator to carry out various research tasks. In order to
effective utilization of this resource, the researcher has used activity based costing methods to
control over the expenses.
2.2 Undertaking the proposed research investigation in accordance with the agreed specification and
process
As per the above stated research plan, the researcher has carried out the entire investigation
as per the agreed specification and process. For this, the investigator has established the contact
with the management of Hilton Hotel to undertake the investigation by explaining the reason. After
this, the scholar has explained the aim and purpose to the employees of hotel along with the ethical
consideration which will take at the time of publishing the research (Gay, Mills and Airasian, 2011).
A structured questionnaire has sent to the respondents email ids with the clear instructions.
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Afterwards, the researcher has analyzed the collected primary data in order to draw a valid
conclusion.
Questionnaire
Demographic information
Name: ______________
Age: ______________
Gender: _________________
1. From how long, you are working in Hilton Hotel?
 2 years
 3 years
 4 years
 More than 4 years
2. What do you mean by motivation word?
 Inspiration
 Provocation
 Inducement
 Stimulus
3. Hilton Hotel has used different reward strategies to motivate its employees.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
4. Hilton Hotel has distributed the rewards in right manner.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
5. Are the rewards matches with your work efforts?
 Yes, always
 No, not always
 Sometimes
 Can’t say
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6. Which kind of reward strategies followed by Hilton Hotel to motivate its workforce?
 Bonuses
 Salary raise
 Gifts
 Promotion
 Empowerment
 Flexible work hours
 All of the above
7. The different reward strategies of the organization motivate you to increase your work efforts in
order to gain more rewards.
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
8. Does the reward strategy of Hilton Hotel have made positive impact on your motivational level?
 Yes, always
 No, not always
 Sometimes
 Can’t say
9. Which reward strategy of Hilton Hotel does you like most?
 Bonuses
 Salary raise
 Gifts
 Promotion
 Empowerment
 Flexible work hours
10. Do you feel that Hilton Hotel needs to improve its rewards strategies to improve motivational
level of the workforce?
 Yes
 Not
 Can’t say
11. Please suggest some new rewards strategies that can able to increase motivational level of
employees of Hilton Hotel.
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_________________________________________________________________________
2.3 Recording and collecting data from participants from the questionnaire
Theme 1: In Hilton Hotel, most of the employees are working in organization more than 4 years.
From how long, you are working in Hilton Hotel? Frequency
2 years 9
3 years 12
4 years 13
More than 4 years 16
Theme 2: There are different meanings of motivation for employees of Hilton Hotel.
What do you mean by motivation word? Frequency
Inspiration 12
Provocation 16
Inducement 13
Stimulus 9
11
2 years 3 years 4 years More than 4 years
0
2
4
6
8
10
12
14
16
18

Theme 3: Hilton Hotel has used different reward strategies to motivate its employees.
Hilton Hotel has used different reward strategies to motivate its employees. Frequency
Strongly Agree 25
Agree 15
Neutral 2
Disagree 3
Strongly Disagree 5
Theme 4: Hilton Hotel has distributed the rewards in right manner.
Hilton Hotel has distributed the rewards in right manner. Frequency
Strongly Agree 30
Agree 10
12
Inspiration Provocation Inducement Stimulus
0
2
4
6
8
10
12
14
16
18
Strongly Agree Agree Neutral Disagree Strongly Disagree
0
5
10
15
20
25
30