RFU Analysis: National and International Business Operations

This report examines the Rugby Football Union (RFU), an autonomous body governing rugby union in England, focusing on its business operations at both national and international levels. It begins with an introduction to corporate sports and the RFU's establishment in 1871, highlighting its significant player base and leadership. The report then details the RFU's purpose as a non-profit organization promoting rugby, its structure including the roles of key personnel and committees, and its key markets, both domestically in England and internationally in countries like Australia, South Africa, and the USA. Furthermore, the report analyzes the RFU's business approaches, including the use of mass media, sponsorship, and branding to promote the sport and generate revenue. The report concludes by summarizing the RFU's role in promoting rugby and its strategies for business and market growth, while also acknowledging areas for improvement such as resource management. The report is supported by relevant references to academic journals and books.