RGB Communication: Planning for Growth - Report Analysis

This report analyzes the growth strategies for RGB Communication, a company offering various products and services. It begins with an introduction to planning and its importance in business. The report examines key considerations for growth opportunities, including competitive advantages, capabilities, resources, and core competencies, along with the application of Porter's Generic Model and PESTLE analysis. The Ansoff matrix is used to explain different growth strategies such as market penetration, market development, product development, and diversification. The report then explores various sources of funding, including bank loans, loans from friends and relatives, venture capital, and personal savings, along with their advantages and disadvantages. A business plan for RGB Communication's growth is provided, including an executive summary, business details, market analysis, marketing strategies, and operational plans. Finally, the report examines exit and succession options for small and medium-sized businesses, such as management buy-in.

Planning
For Growth

Table of Contents
Introduction: ....................................................................................................................................1
LO1: ...............................................................................................................................................1
P1: Examine key consideration for growth opportunities. .........................................................1
P2: Explain the opportunities with the use of Ansoff growth for business operations...............3
LO 2: ...............................................................................................................................................4
P3: Examine the sources of fund for the business and advantages& disadvantage..................4
LO 3: ...............................................................................................................................................6
p 4: Give a business plan for the growth of the business..........................................................6
LO 4:................................................................................................................................................7
P5: Examine the exist and succession option for the medium and small businesses..................7
References: .....................................................................................................................................9

Introduction:
Planning is a refers as step by step producers which are to be followed by the employees
for achieving the goals and objectives of the organisation. The effective planning is needed for
having growth in the business market place. The manager and leader make sure that there is
proper approach is followed in the management team to compete the task in the impressive ways.
Under this report, the RGB communication, offering various variety of product and services
such as projectors, docking stations and audio-visual and house-ware item. Ansoff matrix is
used to explain the growth of the business activities.(Arku, Yeboah and Nyantakyi-Frimpong,
2016)
LO1:
P1: Examine key consideration for growth opportunities.
The organisation can have seen growing in the market as they have more number of
market share and attaching the huge target audience. With the references of RGB
communication, having largest market in the UK economy and manager makes various policies
to offers different goods and services at the international level.
Competitive advantages: in the context of the RGB communication, organisation tries to
offers various product at the lower prices in the market to increase the market share in the
competitive market. (Bagheri, Guevara and Doluweera, 2018)
Capabilities: the organisation has a capabilities to reach out to more number of audience
by providing unique goods and services in the target marketplace.
Resources: The RGB communication has a skilful and knowledgeable employees in their
team to increase the productivity in the company.
Core competencies: having new and advance technologies in the company will lead to
effectiveness in the team.
The RGB communication, offers various product and services which help in expanding
the business at different locations. The organisation uses PESTLE and porters generic model for
increasing their business.
Porters Generic model: it is a model which provide a way to increase performance the
audience and build a positive image in the market. Their are four strategies as follows:
1

Cost leadership: here, the company is consider as a low cost producer in the similar
industry. In the context of the RGB communication uses this strategies to gain more customer in
the market by providing product and services at lower cost.
Differentiation leadership: With the references of RGB communication, company
offers various different goods to become unique in the target marketplace and gain loyal
customer in long run.(Bunker, Freestone and Randolph,2017)
Cost focus: The manger of the RGB communication, tries to take cost advantages in the
target segment and attract more number of customer for the company.
Differentiation focus: under this strategies, the company tires to give various different
type of product in the target marketplace, to increase the productivity in the market in the present
as well as in long time.
PESTLE analysis : Under this strategies, the focus in given on the macro-environment
factors which are present in the work environment.
Political factors: here, legal regulation is taken into consideration which have a impact
on the performance of the company. It includes factors such as tax rule, legal legislation and etc.
the RGB communication have to operates within the legal laws of the UK economy.
Economical factors: under this factor, it involve factors such as inflation rate, growth
rate and such rates have a various impact on the productivity of the company. The high inflation
rate reduces the purchasing power of the customer.(Carrozza, Pietrantuono and Russo 2014)
Social factors: With the reference of RGB communication, the customer belief and
thought plays a important part in the market. The taste and preferences of the customer have a
impact on the profits of the organisation.
Technology factor: In the context of the RGB communication, the use of advance
technology in the business operation help in providing the new way to enhance their productivity
in the long run.
Legal factors: every organisation have to follow their respective country rules to have a
effective operations at the task level. It also involved minimum wage rate and equality rate at the
work places.
Environment factors: It includes factors such as work environment, climate
condition, the manger of RGB communication, make sure that they operators at favourable work
climate for the company.
2

P2: Explain the opportunities with the use of Ansoff growth for business operations.
Ansoff matrix act as tool and techniques used by the company to analysis the market
strategies for development and growth of their business to next levels. It is also called as the
product and market expansion grid for the company. This matrix is made of different strategies
which provide a way to have proper plan for business growth in the marketplace. In the context
of RGB communication, the leader make as effective plan which will help in achieving the goals
and objectives of the company in the long run.(Filion, Lee, Leanage and Hakull, 2015)
Market penetration: here focus stays to increase the market share of the
company in the existing the market by deceasing the prices of goods and services. The manager
of the RGB communication, make use of this strategies to expand the operations of the at
existing market by giving various different product to customer.
Advantages:
 The good goodwill help company to retain their customer in the marketplace.
 The company is able to increase number of sale which lead to more economic in the
market.
 This able to increase their profits by expanding the supply chain.
Disadvantage:
 customer can switch to another brand if they found better product from another company.
 This strategies can not last for longer period of time.
Market development: Here, the company enters with the existing product and services
into new market place. The company can expand their business under the new geographical area
and attach more customer in the longer time. The RGB communication will lead to operates
under new area in the market.( Gallent and Tewdwr-Jones, 2018)
Advantages:
 the company are able to enter into new geographical areas.
 It helps company to increase the sale in the new market.
Disadvantage:
 getting into new market is always risky for the organisation.
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 It involved lot of money to enter in the new market place.
Product development: under this strategies, the organisation present new goods and
services in to existing marketplace. Here various variety of product are made available to the
target market at various reasonable prices to the customer. (Gandee,, 2014)
Advantages:
 the company knows the taste and preference of the customer so it is easy to give new
product in accordance to their taste.
 The company have existing market to introduce the new goods and services in the
market.
Disadvantage:
 there is a lot of competition in the market who are providing similar goods and
services.
 The company work in the dynamic environment here taste and preferences changes
continues.
Diversification: under this, the company introduce new product and services into new
market, here company triers to explore the new market by giving new goods to the customer.
Their can be two type of diversification such as related and unrelated. The related one have a
good capabilities to expand the business.(Janssen, Luiten and Rouwendal,2014)
Advantages:
 helps in placing the new product and services in the new market.
 Expanding the business in next level.
Disadvantage:
 need of new skills and capabilities to grow their operations activities.
 It consume lot of time and money.
LO 2:
P3: Examine the sources of fund for the business and advantages& disadvantage.
4

In the context of RGB communication, fund is a essential part of growing the business of
the organisation to next or higher level in the company. Fund is required in making investment
and make innovation at the techniques which are needed for smooth working in the
management team. Some of the sources which are used by the RGB communication are as
follows:
Bank loan: under this type of funding, organisation take loan from the bank to invest
money in plan for the growth of the company. Banks has various type of schemes which provide
fund to expand the business to different locations.(Jones, Lieberknecht and Qiu, 201)
Advantages:
 such loans are temporary in nature and gets liquefied once paid off.
 Such interest rates are deductive from tax.
Disadvantage:
 organisation have to submit the securities as mortgage item.
Loan from friends and relatives: here, the owner of the organisation take loan from
friends and relative to invest in the business plan and grow their business.
Advantages:
 there is no interest on such loan
 owner can take its time to pay back the money.
Disadvantage:
 such source can refuse to give full amount.
Venture capital: here, the owner of the company take fund from the investor to invest in
the small enterprise and expand their task at next level and also help in completing the activities
in the effective ways.(.Liang, Liu, and Chen, 2018)
Advantages:
 it gives proper advice who invest money in the company at various time in the task.
 Funds can be given depending on the scope of task.
Disadvantage:
 the investor has to bear the loses.
 It have a high risk for starting t=years.
Personal saving: under this type of funding, the owner of the company provide fund
from their own saving to finance the various activities in the operations.
5

Advantages:
 it can save lot of time and money of the oragnisation.
 Their interest rates are low
Disadvantage:(MacLachlan, Biggs and Boruff, 2017)
 the owner have to lesser of its own fund.
 Organisation have to pay lesser interest amount.
LO 3:
p 4: Give a business plan for the growth of the business.
Business Plan
Executive summary:
Business details:
Industry and market analyse:
 What needs to be included in
business plan are discussed.
 The mission and vision of the
RGB communication are stated.
 The organisation is offering
various different type of product
and services.
 To expand the business strategies
by the 18% by the 2025.
 the RGB communication has a
larger scope in the different
marketplace.
 Growth rate is higher in coming
years and in various marketplace.
 Organisation is focus on offering
various kind of goods and
services in the target market.
Information technology is a target
6

Customer and value proposition:
Strategies in marketing: (Mehmet, 2014)
Operation plan:
Resources:
Functions
market.
 The company have a nice brand
image about the product and
services offered by them in the
marketplace.
 Focus is a to provide various
different goods and service in the
marketplace.
 They charge reasonable prices
from the market.
 Research is conducted to provide
information about the customer
taste and perfernce4s .
 To have a effective relationship
in the long period.
 The company have a staff
around of 45 management team
in the team.
 Have a proper capital structure
as it involve 70% owner fund and
30% from another resources.
LO 4:
P5: Examine the exist and succession option for the medium and small businesses.
7

Management buy in: under such source, the management team who are from outside of
the company give money for the business operations and that management team became the part
of the company and share the profits and losses. (Raparthi 2015)
Advantages:
 Its a new way to raising the fund in the organisation
 provide fund from time to time.
Disadvantage:
 the new management incudes manager who have a profit in the long run.
 The profit is divided into many member of time.
Management buy out: here, the management team is from the inside the company who
buy the assets and another businesses operation tasks.(Rudolf, Kienast and Hersperger,2018)
Advantages:
 better utilisation of raw material.
 All the members are involved.
Disadvantage:
 the profit are shared according to their share in the company.
Retirement: under this condition , all the partner decides to retire from the business and
winds up the activities in the effective ways and share the profits and loses and exist from the
business.
Conclusion:
As per above discussion, it can be conducted that success of the organisation depends on the
having effective growth plan design by the top- level of authorities in the company. The prefect
plan lead to have a increase in the profits and focus on expanding the business at different
location by following the business plan. The company uses different factors to examine the
growth of their business in the long term.( Ruming and Davies, 2014)
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References:
Books and journals:
Arku, G., Yeboah, I .E . and Nyantakyi-Frimpong, H., 2016. Public parks as an element of urban
planning: a missing piece in Accra's growth and development. Local Environment.
21(12), pp.1500-1515.
Bagheri, M., Guevara, Z. A. and Doluweera, G., 2018. Green growth planning: A multi-factor
energy input-output analysis of the Canadian economy. Energy Economics. 74.
pp.708-720.
Bunker, R., Freestone, R. and Randolph, B., 2017. Sydney: Growth, globalization and
governance. In Planning metropolitan Australia (pp. 76-100). Routledge.
Carrozza, G., Pietrantuono, R. and Russo, S., 2014. Dynamic test planning: a study in an
industrial context. International Journal on Software Tools for Technology Transfer.
16(5). pp.593-607.
Filion, P., Lee, M., Leanage, N. and Hakull, K., 2015. Planners' perspectives on obstacles to
sustainable urban development: implications for transformative planning strategies.
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Gallent, N. and Tewdwr-Jones, M., 2018. Rural second homes in Europe: Examining housing
supply and planning control. Routledge.
Gandee, T. A., 2014. Strategic planning in small business: Exploring its influence on
transitional growth (Doctoral dissertation, Capella University).
Janssen, J., Luiten, E., Renes, H. and Rouwendal, J., 2014. Heritage planning and spatial
development in the Netherlands: changing policies and perspectives. International
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Jones, P. J., Lieberknecht, L .M. and Qiu, W., 2016. Marine spatial planning in reality:
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Liang, X., Liu, X. and Chen, G., 2018. Urban growth simulation by incorporating planning
policies into a CA-based future land-use simulation model. International Journal of
Geographical Information Science. 32(11), pp.2294-2316.
MacLachlan, A., Biggs, E and Boruff, B., 2017. Urban growth dynamics in Perth, Western
Australia: Using applied remote sensing for sustainable future planning. Land/ 6(1).
p.9.
Mehmet, O., 2014. Economic Planning and Social Justice in Third World Countries (Vol. 75).
Routledge.
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Raparthi, K., 2015. Assessing smart-growth strategies in Indian cities: grounded theory approach
to planning practice. Journal of Urban planning and development. 141(4).
p.05014031.
Rudolf, S .C., Kienast, F. and Hersperger, A. M., 2018. Planning for compact urban forms: local
growth-management approaches and their evolution over time. Journal of
environmental planning and management. 61(3). pp.474-492.
Ruming, K. J. and Davies, P. J., 2014. To what extent ‘an entirely new approach to how
planning is done’? Tracing planning system reform in New South Wales. Australian
Planner. 51(2). pp.122-131.
Van Niekerk, A., . and Donaldson, R., 2016. Development of a multi-criteria spatial planning
support system for growth potential modelling in the Western Cape, South Africa.
Land Use Policy. 50, pp.179-193.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Wear, A., 2016. Planning, funding and delivering social infrastructure in Australia’s outer
suburban growth areas. Urban policy and research. 34(3). pp.284-297.
Wiechmann, T. and Bontje, M., 2015. Responding to tough times: Policy and planning strategies
in shrinking cities.
Zheng, X. Q. and Lv, L .N., 2016. A WOE method for urban growth boundary delineation and
its applications to land use planning. International Journal of Geographical
Information Science. 30(4). pp.691-707.
(Arku, Yeboah and Nyantakyi-Frimpong, 2016)(Bagheri, Guevara and Doluweera, 2018)
(Bunker, Freestone and Randolph,2017)(Carrozza, Pietrantuono and Russo 2014)(Filion, Lee,
Leanage and Hakull, 2015)( Gallent and Tewdwr-Jones, 2018)(Gandee,, 2014)(Janssen,
Luiten Renes and Rouwendal,2014)(Jones, Lieberknecht and Qiu, 201)(.Liang, Liu, and
Chen, 2018)(MacLachlan, Biggs and Boruff, 2017)(Mehmet, 2014)(Raparthi 2015)(Rudolf,
Kienast and Hersperger,2018)( Ruming and Davies, 2014)(Ward, 2016)(Wear, 2016)
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